The happy event between Didi and Uber was flooded by Durex

The "rumor" between Didi and Uber came true, and many media reporters began to complain, and they announced it in the afternoon when they refuted the rumors. Is this a playful person? This is actually easy to understand. Before the news of the merger was announced, the grassroots PR was basically unaware of it, and there was no authority to make a positive response. Either you are practicing Tai Chi or deny it, and you will admit it unless you don’t want a job.

If you want to verify rumors such as mergers, it doesn’t make any sense to ask the grassroots PR, and you won’t dare to tell you if you know it. Either ask senior executives or ask indirectly, including investors, financial advisors, etc., which may be more valuable in comparison. Moreover, these people are not as good as PR, so they might just say something. So, don’t throw this pot to PR.

Strictly speaking, this merger case should be: Uber exchanges Chinese Uber assets for Didi shares. After the success, Uber became Didi's major shareholder, with Uber as the main and Didi as the auxiliary. However, the title of Didi Chuxing’s press release is "Didi Chuxing announces the acquisition of Uber China." That's right, it emphasizes that Didi acquires Uber in China. The last time JD.com and Walmart cooperated, this was also emphasized, emphasizing that JD.com acquired No. 1 store and downplayed Walmart becoming a shareholder of JD.com.

This is not called changing concepts, it should be called transformation theory. The originator is Alibaba. When Alibaba acquired Yahoo China, it also received a "doll" of $1 billion. In essence, Yahoo invested in Alibaba, and Yahoo China is one of the bargaining chips. From the perspective of Yahoo's investment in Alibaba, Alibaba is obviously at a disadvantage. If we look at it from Alibaba, Alibaba is in the upper hand. A Chinese company acquires an American company, which is helpful for the company's brand improvement.

Speaking of brand marketing, Durex is indeed admirable. As soon as the news from both sides came out, a poster that took advantage of the situation immediately came out, and it was instantly blasted. Not only does it have an advantage in time, the key is to have good creativity. On the one hand, Didi's initial letter D and Uber's initial letter U are combined to Durex's DU. Is this God's will or a coincidence? On the other hand, since both sides have become "good things", it naturally reminds people of safety measures. There is also the "old driver" in the text, which is simply a masterpiece. One is an old driver who drives, and the other is an "old driver" on the Internet, which is extremely clever.

After Didi and Uber merged, Yidaoqing became the second largest special car. I don’t know whether it is joy or sorrow. However, some rumors spread in the evening, claiming that Yidao would suspend operations for a period of time. I asked Yidao President Peng Gang to verify the matter, confirm it as a rumor, and will hold the rumor-monger accountable. This is indeed a rumor. LeTV invested 700 million US dollars in Yidao. Now it is where it goes. LeTV cannot withdraw from the battlefield at this time. LeTV's ecology has only begun.

Now, after Didi merged quickly, it has merged Uber in China. Who will merge the next one? To be honest, I really don’t want them to merge, which is not a good thing for consumers. The more fierce the competition, it is not only cheaper, but also better service. If competition is lost, it may return to the taxi era, or even more so.