The traffic on Taobao homepage declines, how do we deal with the improvement?

　　Many sellers have had this question recently, and the traffic on Taobao is gradually decreasing, and it is not clear what the problem lies. Faced with the decreasing traffic of Taobao, what do we need to do to increase it? This article will talk about the traffic on Taobao homepage, what are its characteristics, how to capture babies, and what can we do and what can increase our store traffic?

　　What is Taobao homepage traffic

　　What exactly does Taobao homepage traffic mean? I will directly intercept the official definition here: Taobao homepage refers to the homepage products of the Taobao client through the Taobao client. In addition to the advertising banner and daily good store products, you can directly enter the entrance of your store page or product details page. If you may like it, the entrance.

　　From a definition point of view, it refers to the entry traffic through the homepage of the Taobao client on the mobile phone. Except for those existing subdivided entrances, all of them are included in the Taobao homepage. The most important thing is that you may like it.

　　Characteristics of traffic on Taobao homepage

　　The unstable traffic on Taobao homepage is its biggest feature. It may exist for two or three days, or for one or two months. It may come and go faster, but if your store and baby are competitive, Taobao homepage traffic can exist for a long time and can make it more and more.

　　The principle of presentation of Taobao homepage

　　From the buyer's perspective, I have recently browsed and collected products. The system feels that I am likely to buy this type of product in the near future, and then I will desperately recommend this type of product to me on the Taobao homepage.

　　The principle of crawling the homepage of Taobao

　　If your baby happens to be recognized by the system as a buyer, it will be captured on the Taobao homepage and displayed to the buyer. Then why grab his treasures without grabbing yours? This is related to two most important things.

　　One is whether your store and product positioning is accurate, that is, the store population must be accurate. The first step of the system is to consider this first. Only if your product label is similar to the target population can you be caught.

　　The second is whether your baby is popular enough. Only popular products can be captured. The popularity mentioned here refers to the collection and purchase conversion of your baby, the stay time, the jump rate, the repurchase rate and evaluation, etc., as well as the number of visitors that many people ignore. That is, there are not many visitors a product every day, and the system cannot determine whether the baby is high-quality and its accurate label, so it is naturally impossible to capture.

　　How to get traffic on Taobao homepage

　　After reading the above principle of displaying and crawling on Taobao homepage, if we want to obtain Taobao homepage traffic, we need to do the following:

　　1. The baby must have certain visitors, so that it will have basic popularity. If you analyze the backend data of several stores, you will get it. The more traffic the store is, the more traffic they have on their Taobao homepage;

　　2 The traffic must be accurate, or the corresponding population of your store must be accurate, so that the system will correctly display it to potential buyers after being captured, and the feedback data is excellent.

　　3 Since the more popular the baby is, the easier it is to obtain traffic on Taobao homepage, then when operating the Taobao homepage, we try to select babies with high click-through rate and high purchases. In the future, through continuous testing and optimization of the main picture details page, the baby's data must at least be better than those of the competitors, so that you have the opportunity to get a lot of display opportunities;

　　4 Pay attention to the store repurchase rate and evaluation. The current Taobao system has higher and higher requirements for the after-sales service that the store can provide, that is, the store needs to give buyers a better experience in order to survive. Provide good service and after-sales service to win the buyers and win the system.

　　How to do it specifically

　　There are three main methods, which depends on which one you are suitable for:

　　Pay attention to one detail first. You may not have a white background image, but the background must be clean and neat, and do not stack too many treasures on one image.

　　The first method:

　　The store has many old customers and has a good relationship with old customers. Ask old customers to open Taobao on their mobile phones, go down to the Taobao homepage, and find any entrance (except advertising space) that can enter your store below. If you are an old customer, there is a relatively high probability that you can find it.

　　If you can't find it, you can ask him to search and click on the competitor's treasures that are closest to your price and style, but don't click on your home. Collect or purchase competitors’ treasures, and then go back to the Taobao homepage and go to the entrance below to see if you can find the treasures in your store. If you can find them, let them place an order to buy them. The others are the same as normal transactions.

　　How can old customers be willing to spend time to help you find the entrance? That will definitely make concessions. For example, telling old customers that you can find your baby on the homepage of Taobao, send the screenshot to customer service, and how much discount you buy into the store or what gifts you give, etc. As long as the sweetness you give is great enough, there will definitely be people who will enjoy it. Because old customers themselves are the most accurate groups, and the high repurchase rate has a great impact on the baby's weight, it is easy to increase the traffic on Taobao's homepage through this operation.

　　You may like it just one of the entrances to the homepage of Taobao. Although the daily good stores, good products, must-buy lists, Paolitao, daily new products, love shopping, life research institute, etc. have their own independent subdivided entrances, but as long as you bring visitors to the homepage of Taobao through non-advertising spaces (mainly the first focus of the diamond exhibition and direct train directions), it will affect the weight of Taobao’s homepage.

　　If you think about it this way, you will understand that if you can be captured by good goods and daily good stores, it means that your baby is popular and has a relatively high weight. Then you may be particularly likely to be captured by waiting for the Taobao homepage entrance. Therefore, to get the Taobao homepage traffic, you only need to improve the display and click effect of any Taobao traffic portal that is not outside the ad space, instead of being misled by others, you must create a specific entry. Of course, paid advertising portals can also increase the weight of Taobao homepage, but there is no other portal to give back to it.

　　The second method:

　　If there are no old customers and cannot be promoted by paying, you can only find some reliable personnel, and don’t need too many, because for most stores, the conversion rate of Taobao homepage is relatively poor. You only need a few orders a day to outperform most people. You ask them to browse the store treasures you travel with, collect and purchase, or you can directly send them your store links, Taobao passwords, QR codes, etc.

　　Let them stay in your store and their peers for a longer time. It is best to collect and purchase, but there is no need to place an order to buy first, and then let them open the Taobao homepage to find your baby after a period of time. The probability of finding this is not very high, but if you can find it, place an order to buy. Remember that the principle of determining the Taobao traffic entrance is this. If the same visitor enters the store from both paid and free traffic entrances, the visitor from the paid traffic entrance is preferred. If it comes in through multiple free traffic entrances, record the entrance to the store for the last time.

　　It is not easy to get a non-old customer to find this entrance to the store. If you can find it, you can try to increase the average customer price, that is, buy multiple items at a time, or even buy them like wholesale to increase output.

　　The third method:

　　The third method is used more often. It does not deliberately use abnormal means to manipulate the traffic on Taobao homepage, but focuses on the search weight and assists the express train. In the early stage, when the store and the baby are in low popularity, it opens the express train to increase the popularity. This is one of the first. The second is to use the precise keywords of the express train to locate the people for the baby, and only display the baby to the people searching for these specific keywords.

　　The third is the population premium, which subdivides all populations, and the premium is 50% or more, and finally retains the best-effect people. In this way, the baby can easily obtain accurate population positioning after promoting for a period of time (the picture below only intercepts some of the population, but in fact, the thirty or forty custom groups are subdivided out, and in the end, only five people with the best-effect people are retained to continue to be deployed);

　　After the baby's weight on the express train is increased, the fourth is to open the Taobao homepage in the targeted promotion placement. You may also like it. We vote for this position in order to let the system discover us as soon as possible, especially when we are better at presenting data in this targeted position, it is easy to drive traffic to Taobao homepage.

　　Many people are certainly concerned about the amount of express trains placed. Of course, the larger the amount of express trains placed every day, the faster the traffic to search and Taobao, but there is also a minimum threshold. According to past experience, the daily delivery budget of express trains is above 200 yuan, which can basically promote the changes in Taobao’s homepage traffic. As for how much it can change, it is related to your store and products.

　　If you have the conditions and ability, the drilling exhibition can keep up with it simultaneously. After all, compared with the direct train, the drilling exhibition can also attract accurate people and have stronger explosive ability in the short term. Diamond Exhibition targets its own stores. DMPs include all the store people out and plans to launch them. In addition, the store people on the express train are offered at a high premium. These people who are interested in our stores and babies can keep moving around in our stores, so that the stores and babies have distinct labels. The growth and stability of the traffic on mobile Taobao homepage is not difficult.

　　There must be an upper limit for any traffic entrance. It may decline before the upper limit is reached, because your store and baby have limited competitiveness, or the Taobao system thinks that your store can't afford to bear greater traffic; it may fall down within a few days after reaching the upper limit. This is generally the system has found a better baby than your house, or the season has changed. Of course, for us ordinary small and medium-sized sellers, it is unrealistic to pursue upper limits, because upper limit is that a product can get hundreds of thousands of visitors in a day on the Taobao homepage. What we need is that we can have thousands of visitors in a day, and it is best to hold it for a long time.

　　The traffic on the entire Taobao platform is now scarce. If you give you a lot of free traffic, what do you think the system values ​​you the most? It is obvious that one is the output ratio, the second is the buyer experience, and the third is the repurchase rate.

　　Output ratio: The main thing is to examine the conversion rate, and if the sales brought by you are lower than the average, the Taobao homepage will soon no longer belong to you. The traffic on Taobao homepage is generally low for small sellers. These visitors do not have a strong desire to buy, but they are attracted by the pictures and have a greater chance of looking at it. Therefore, they should guide them to consult customer service in 800 pictures and detailed copywriting. Once they consult customer service, it is time to test your customer service. Since these people are not determined in purchasing, let the customer service impress them, that is, to meet their requirements, without excessive.

　　Buyer experience: You must understand that collection and purchase conversions are part of the buyer experience. Even if they don’t buy for the time being, they must guide them to collect the store or baby; the page jump rate and stay time are also part of the buyer’s experience. These must be improved by artists. Check whether the data on your baby’s PC and wireless ends reaches the industry average level. For example, whether the stay time of the wireless details page is about 15 seconds. If it is less than 10 seconds, you must find a way to optimize the details. Of course, not every artist understands marketing copy, and you have to solve this yourself;

　　The buyer experience also includes in-sales and after-sales service, customer service response time and professional response, delivery time, refund time and evaluation, etc., so try to make it better if you can control and improve it. The more visitors, the more popular the baby, the more popular the baby is. Instead, the more interactive visitors, the higher the number of visitors. For example, consulting customer service, collecting, purchasing and purchasing, etc., will provide a lot of popularity and try to guide them in these aspects.

　　Repurchase rate: What tests is the quality of your product. This is basically difficult to change, but the package is easy for you to change in the short term. It is better to pack it, and it is better to put something that can surprise buyers, and strengthen product quality from the packaging. Another thing is to build your own pool and enclose your customers in your pool. If you add the store owner’s contact information and other things, it will naturally not be low.

　　The traffic on Taobao homepage is seasonal, like now it is the summer clothing season. The system will also regularly eliminate old babies, and it is impossible for the system to show the same batch of babies to a certain group of people all the time. So after occupying a large amount of Taobao homepage traffic for a month or two, when Taobao homepage begins to decline and cannot stop it, what you need to do is not to find a way to keep it, but to develop the next product as soon as possible.

　　In fact, the traffic on Taobao homepages with high search weights will not be low. Their recommendation principles are basically the same. So if you don’t have the energy and budget to manipulate Taobao homepage traffic, then you can do a good job of natural search traffic. When your store and baby search weights increase, the traffic on Taobao homepage will come uninvited.

　　The above analyzes the reasons for the reduction in traffic in Taobao and how we can increase traffic! When facing traffic reduction, we must be good at analyzing where the problems lie. Only when we do these things well can we obtain the traffic we want.