#Laogao E-commerce Newsletter# [E-commerce Evening News on April 2]

Evening information: Tmall adjusts entry standards and cancels the requirements for prescribed quantity and product requirements before the store goes online; Alibaba International Station releases "Trend Sharing of Home and Horticulture Industry Buyers in 2022 March New Trade Festival"; Kuaishou E-commerce releases a violation announcement of "Product Quality Issues - Extremely Serious Essence"; Shopee updates product publishing policy; orders delivered by Whistl from Amazon Europe Station will be included in the effective tracking rate from April 4...

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E-commerce newsletter

1. Tmall adjusts entry standards and cancels the requirements for specified quantity and product before the store goes online.

On April 2, Tmall today issued an adjustment notice on the cancellation of the "Tmall Entry Standard" store before it is launched, and the adjustment of the "Tmall Entry Standard" will be officially effective on April 9, 2022. Before the change, Article 22 requires that "the merchant publishes the specified number of treasures within 30 days from the date of successful payment of the fee and clicks on the store to go online. If the operation is not performed within the deadline, the application for this entry is invalid and the application for entry must be submitted again"; after the change, the merchant must click on the store to go online within 30 days from the date of successful payment of the fee. If the application for this entry is not performed within the deadline, the application for this entry is invalid and the application for entry must be submitted again. (E-commerce News)

2. Alibaba International Station released the "2022 March New Trade Festival Home Horticultural Industry Buyer Trend Sharing"

On April 2, the official website of Alibaba International Station released the "2022 March New Trade Festival Home Horticultural Industry Buyer Trend Sharing" on April 1. Data shows that the popularity of kitchen supplies, drinking utensils and home storage supplies continues to rise. Relevant research shows that the demand for pet adoption in the European and American markets has increased by 300%, and the demand for pet supplies has increased rapidly. The article points out that in the post-epidemic era, the global sports outdoor market has shown a significant high growth trend. In 2021, the e-commerce market size of the outdoor sports goods in Europe and the United States was US$17.8 billion and US$19.1 billion, respectively, and will grow at a compound growth rate of 5.3%. The number of international station buyers and business opportunities continue to grow. (E-commerce News)

3. Video account function launched in Dewu App community

April 2nd news, recently, the video account function was launched in the Dewu App community. According to official information, creators need to open a video account to meet the creator level ≥1; at least 5 video updates with a total of more than 15 seconds are published; the video content is original; comply with community conventions, etc. The review time of the video account will be completed within 7 working days. It is reported that some creators have opened video accounts to publish videos, covering trendy shoes, outfits, street dance, trendy toys, motorcycles, sports and shop exploration fields. (E-commerce News)

4. JD official rebate mini program "JD Fried Lips" offline rebate function

On April 2, recently, JD’s official rebate mini program “JD Fried Li every day” released a “downline” announcement. From April, users will no longer receive rebates by orders from JD Fried Li. The announcement stated that due to the adjustment and upgrading of JD Fried Literal's business, Jingdou rebate was removed from the Jingdou rebate at 0:00 on April 1, 2022. The corresponding Jingdou rebate for orders before March 31 will occur during the period, and the platform will issue it before May 31. The announcement also made it clear that JD Fried Meter will continue to provide services to users only for the rebate Jingdou function adjustment. (E-commerce News)

Internet news

5. Kuaishou E-commerce releases a violation notice of "Product Quality Issues - Extremely Serious Essence"

On April 2, Kuaishou E-commerce issued an announcement today stating that in response to the recent "failure to the board" scenario of the platform, according to the "Implementation Rules for Product Quality Issues (Merchant)" and "Implementation Rules for Product Quality Issues (Marketing)", the platform decided to severely deal with merchants/carrying experts with extremely serious violations. In addition to deducting illegal points, merchants are required to pay a liquidated damages up to 50% of the cumulative sales of illegal goods, and to require the sales expert to pay a liquidated damages up to 50% of the commission for illegal goods to carry goods, and to make public the disposal merchants/carrying experts Yi*** Store, Can*** Window, Jie*** Store, etc. (E-commerce News)

6. Taobao updates MCN organization management specifications institutions must be general taxpayers

According to reports on April 2, Taobao plans to adjust the "MCN Organization Management Specifications" and will officially take effect on April 8. If an MCN institution violates this specification, it will take action to remove illegal information, warn, restrict the authority of MCN institution, recover improper benefits, restrict the authority of related anchors, restrict the authority of the heatwave engine platform, deduct full deposit, restrict the withdrawal ability of MCN institution service fees, unblock the MCN institution's binding relationship with its anchors, stop payment of all or part of the Alipay balance, clear the identity of MCN institution and permanently prohibit re-entry. (E-commerce News)

Cross-border newsletter

7. Shopee updates product publishing policy

On April 2, Shopee issued a new announcement stating that starting from April 4, 2022, Indonesian sites, Malaysian sites, Philippines sites and Thailand sites will add new information on the listing of sellers' stores' products every Monday. If the quality of the products published by sellers' stores is not high, they will be punished. Among them, for the above sites and Singapore, Vietnam, and Taiwan sites, if there are low-rated products or high-return refund products in the seller's store, the corresponding sub-store products will be removed for SIP products; for non-SIP products, the product will be removed based on the product. (E-commerce News)

8. In 2021, the Etsy platform had a total of 5.3 million sellers and merchants with sales reached US$12.2 billion.

April 2nd news, recently, Etsy released the global seller census data for 2021. Last year, Etsy had a total of 5.3 million sellers worldwide, nearly 1 million more than in 2020, and sellers sold a total of US$12.2 billion in goods. According to Etsy sellers data, 79% of the sellers on the platform are women; 84% of the sellers are independent individuals, of which 95% of the sellers operate at home; 25% of the sellers come from rural areas; the average age of the sellers is 44 years old. (E-commerce News)

9. Orders delivered by Whistl from Amazon Europe will be included in the effective tracking rate from April 4

On April 2, Amazon Europe website issued an announcement stating that orders delivered by Whistl from April 4 will be included in the valid tracking rate calculation. Orders delivered by Whistl will not be selected to add valid tracking information to orders delivered by Whistl may affect the seller's effective tracking rate or plan qualification. It is understood that Whistl is a British express delivery company that specializes in electronic fulfillment, contact centers, mail and parcel logistics. As early as February 3, 2022, Whistl was added to the Amazon Comprehensive Operator List. If sellers use Whistl to process self-delivery orders, they must provide a valid tracking ID by selecting "Whistl" in the drop-down menu of the shipment confirmation page of the seller platform. (E-commerce News)

10. AliExpress: Sales of goods to Germany must be confirmed to meet the requirements of the German EPR system

On April 2, AliExpress issued an announcement that from 0:00 on July 1, 2022, Berlin time, sellers will sell goods to Germany through AliExpress, and need to confirm whether the seller's products meet the requirements of Germany's EPR system. Sellers can log in to the official website of the German competent department. After registering account information, they can complete the application and obtain the EPR qualification application number based on the category corresponding to the German product. After the application, the seller needs to submit an EPR compliance qualification number to AliExpress based on the store, and AliExpress will review whether the number is true or valid. . (E-commerce News)