#Laogao E-commerce Newsletter# [E-commerce Evening News on April 16]

      #Laogao E-commerce News# [E-commerce Evening News on April 16] Evening News : AliExpress and Cainiao launched the "cross-border ten-day delivery" service in Italy; JD.com's Home Delivery APP adds the "elder version" model: provides large font minimalist function options; Alipay: The search volume of "new crown vaccine" increased by 862% month-on-month.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter



1. Tmall Taobao’s “No. 1 Dedicated Line” trial operation: Provide services for merchants’ daily operations

      According to reports on April 16, Tmall Taobao is trialing the "No. 1 Dedicated Line" merchant service special project, and is currently in the small-scale exploration stage. "No. 1 Dedicated Line" is a new measure for Alibaba's customer experience group to improve merchant experience this year. The team has undertaken related functions such as merchants, consumer hotlines, online services, etc. The No. 1 dedicated line service project will mainly provide merchants with services such as: business problem solving, store risk warning, marketing activity Q&A and other services. (Yibang Power)

2. Purchase guide rebate e-commerce "Qiwu" has obtained a strategic investment of tens of millions of yuan

      On April 16, recently, Qiwu Technology Group's purchase guide rebate e-commerce "Qiwu" has received a strategic investment of tens of millions of yuan. It is reported that Qiwu is a discount app on the Internet, focusing on providing users with "rebates" and helping local consumers open up more affordable purchasing channels. After obtaining financing, Qiwu added new urban life services on the basis of the aggregation discount and rebates of the entire network, and launched the "Thousand Cities Plan" to layout across the country. At present, the "Qiwu App" same-city community group buying channel is integrating offline supermarkets to help supermarkets establish online scenarios + value-added profit models. (E-commerce News)

3. Pinduoduo’s “Duoduo Reading Month” launches a 50 million yuan reading fund

      According to the news on April 16, following the launch of the "Duoduo Reading Month" event on March 31, Pinduoduo announced yesterday that it had launched a 50 million yuan reading fund, and jointly with dozens of publishing houses and book companies to provide special subsidies for Chinese and foreign classics, best-selling books, etc. According to official reports, from now on, thousands of genuine good books such as "Records of the Grand Historian", "The Fifteenth Year of Wanli", "Landscape China", "On Social Contract", "A Brief History of Chinese Philosophy", and "Flying Bird Collection" will be officially launched on the 10 billion subsidy channel. (E-commerce News)

4. Douyin e-commerce "Fuyu Plan" assists regional good products to sell nationwide

      On April 16, Douyin e-commerce officially launched the "Fuyu Plan" and launched the "Douxing Exchange Good Goods" charity event on Douyin to help regional good things sell to the whole country.

      It is understood that the "Fuyu Plan" will give full play to its interests and e-commerce advantages, helping consumers discover and understand good things in various places, and then sell them to the national market. Under this plan, Douyin e-commerce will cooperate with local governments to promote the agglomeration and upgrading of local industrial belts and digital marketing of local brands. The platform will also provide professional training for farmers and rural entrepreneurs to help them master short video and live broadcast skills, promote the sales of agricultural and sideline products, and help rural revitalization.

      The "Tik Star Exchange Good Goods" online charity event, as one of the long-term projects of the "Fuyu Plan", aims to provide users with high-quality goods from the front line of the supply chain, and at the same time provide more direct and efficient sales channels for high-quality merchants in various places to help local economic development. In this charity event, Douyin users can collect a certain number of Douyin stars by completing the activity tasks, and on the basis of platform subsidies, one cent will be exchanged for special products from all over the country.

      Users open Douyin, enter the "I-My Order" page, and click the "Douxing Exchange Goods" logo at the top of the right to participate in the event. During the event, users can browse and select the regional goodies they want to redeemed, and obtain a certain number of Doustars by collecting floating Doustars, Doustar bottles, daily tasks, etc. in the product. The obtained Doustars can light up the star lamp corresponding to the product. When all the four star lamps corresponding to the selected product are lit, users can spend only one cent to enjoy the free shipping service of the selected product.

      After the strict screening and quality inspection of goods in various places by Douyin e-commerce, the "Tik Star Exchange Goods" activity has launched special products from 15 provinces and autonomous regions. Snail noodles from Liuzhou, Guangxi, tea from Wuyi Mountain in Fujian, pearl pendants from Zhuji, Zhejiang, mangoes from Sanya, Hainan, porcelain from Jingdezhen, Jiangxi and other local good products can all be purchased for one cent after completing the activity tasks.

      It is reported that Douyin e-commerce has invested tens of millions of yuan in platform subsidies, hoping to connect consumers and regional good goods through online charity activities, and help local sources sell good goods. In the later stage, more regional products will be included in the event selection list for users to understand and choose. (Yibang Power)

5. JD.com APP adds "Elder Edition" mode: Provides minimalist functional options for large fonts

      On April 16, it was learned from the WeChat official account of "Dada Group Blackboard News" that JD Daojia, a subsidiary of Dao Group, is actively promoting the aging-friendly transformation of the APP. At present, JD Daojia APP has launched the "Elder Edition" mode, providing large fonts and minimalist functional options, allowing elderly users to quickly find the product information they need, conveniently buy medicine and groceries, especially the instant needs such as night-time purchase of medicines are quickly met. In the future, JD.com's Home APP will further optimize the "Elder Edition" page without ad pop-ups and other information interference. (Yibang Power)

Internet news

6. Alipay: The search volume of "new crown vaccine" increased by 862% month-on-month

      According to April 16, Alipay released "Alipay Search for One Sentence News of the Week" today. Alipay said that the search volume of "teacher qualification certificate" on the platform increased by 56 times compared with last week. Searching for "teacher qualification certificate" on Alipay can query the test results; the search volume of "music festival" increased by 5.7 times month-on-month; the search volume of "family" increased by 56% compared with last week; the search volume of "new crown vaccine" increased by 862% compared with last month. (E-commerce News)

7. Taobao merchant live broadcast service provider ranking: Tianzi live broadcast ranks first

      According to April 16, yesterday, Taobao List released the latest "Taobao Live Merchant Live Service Provider Ranking", with the data period from March 1, 2021 to March 31, 2021. Data shows that Tianzi Live ranks first on the list, with Goumei, Mochen, Jasmine Media and Qianyuan Live rank second to fifth. According to reports, Tianzi Live mainly focuses on the home appliance consumer decoration industry, with customers covering home appliances, 3C, home decoration, beauty and food industries, including brands such as Xiaomi, Haier, MAC and Liangpinpu. (E-commerce News)

8. Quark APP releases spring job search report: post-90s generation is most enthusiastic about changing jobs

      On April 16, Alibaba's Quark APP released a spring job search report showing that from the Spring Festival to April, the search volume of job-related content increased by nearly 50%, among which the post-90s generation is most enthusiastic about changing jobs. Among the people searching for job search and employment-related content on Quark APP, the proportion of people born in the 1990s generation has reached 51%; the post-00s generation "new people in the workplace" focus on various novel occupations and positions, and their career directions related to pets, sleep, games, travel, and food are the most popular. In addition, from the perspective of the gender of users searching for job search content, the proportion of men reaches 70%. (E-commerce News)

Cross-border newsletter

9. Indonesian e-commerce logistics platform Shipper received US$63 million in Series B financing

      According to foreign media reports, Indonesian logistics startup Shipper recently received a US$63 million Series B financing led by DST Global and Sequoia India. Other investors include Prosus, Floodgate, Lightspeed, etc. The new round of funds will be mainly invested in the field of distribution system construction. It is understood that Shipper was founded in 2016 and is committed to providing one-stop logistics solutions for distributed warehousing and distribution networks. At present, it has established 161 warehouses in 30 cities in Indonesia. (E-commerce News)

10. AliExpress and Cainiao launch "cross-border ten-day delivery" service in Italy

      According to the news on April 16, according to the "AliExpress Straw Hat", AliExpress recently issued a notice saying that it has officially launched the "cross-border ten-day delivery" in Italy to further meet the strong demand of merchants and consumers for logistics acceleration and timeliness certainty. Specifically, starting from April 15, 2021, AliExpress plans to display the "ten-day delivery" logo on Italian consumers for merchants who have signed up for "cross-border ten-day delivery" products that meet the requirements. (E-commerce News)