Consumers can be said to be the most swaying backer for merchants . With the development of the times, demands are becoming increasingly diversified, and being self-support will only restrict themselves from moving forward. In this regard, Coca-Cola and Pepsi are extremely typical examples.
Looking at the data in recent years, profits still exist, but the total sales of Coca-Cola and Pepsi in China have been declining every year. What is the fundamental reason?
Even if there is an advertising effect of brands and their own, it is a fact that the mainstream of carbonated beverages is no longer Coke. The greater the market potential, the more merchants want to participate, including Huiyuan Juice and Haizhiyan, a subsidiary of Unicom. The diversification of beverages enriches consumers' choices. From this point of view, there seems to be traces to the decline in Coke's sales. So whether innovation can solve the problem by targeting the product itself? No.
Although Coca-Cola and Pepsi have declined in the domestic market, this does not actually affect their status among consumers. It is true that the diversification of beverages is just a enrichment of your purchasing choices. Most people’s first reaction when talking about beverages is Pepsi or Coca-Cola and its products. Seeing this, they should understand that the so-called decline in sales is just a false pretext, it is the price of innovative development, and it is also an inevitable trend to strengthen their own strength. So how can we learn from this practice in the e-commerce industry and benefit from it? We will present it immediately!
1. Use hot products to establish word of mouth and feedback secondary innovation
The approach of Coca-Cola and Pepsi is similar to the fact that Taobao merchants have taken advantage of the opportunity to gradually launch new products after creating hot products . Both are to attract traffic and establish reputation and then make innovative attempts. This is one of the most applicable and effective methods nowadays.
In addition to attracting traffic to build a store reputation, the purpose of well-known products is to test consumer groups and tap demand. Through daily after-sales feedback, the most frequent problems are summarized and included in the reference for optimizing one's own reference, which has a great impact on the store becoming a leader in peers.
We all understand that a product that sells well now does not mean that it can maintain the status quo in the future. In ten years, Hebei and ten years, what merchants cannot keep up with is the changes in consumer demand. What we need to do is to find solutions from daily sales and customer service and evaluation feedback.
2. Don’t make gimmicks or routines and sincerely and high-quality service
Suning’s 818 Fever Festival has just been released, and the attention it has gained has exceeded imagination. In the past few days, almost every company related to e-commerce information has been talking about this. We don’t know whether there are any benefits, but it is certain that in August, which lacks activity, Suning undoubtedly took the lead in making a good start.
Taobao and Tmall Double Eleven Double Twelve has evolved into a grand event year by year. In order to successfully proceed with Double Eleven, merchants must prepare 2, 3 months or even six months in advance. Even if the workload is so large and heavy, not everyone can enjoy the fruits of their labor with peace of mind. What follows are after-sales feedback such as return and refund. How many people have reflected on the reasons in the middle?
In fact, everyone knows the actual moisture involved in these activities, not to mention the increasingly savvy consumers today. With diversified demand, service quality and level should also be improved accordingly to achieve " reasonable cheap and warm service ". Today, when we attach importance to user experience, we do not provide complete services or everything. We should also work hard on the product itself, with real price and guaranteed quality. Consumers have reason to believe that buying your product is truly cost-effective.
Suning has created the 818 Fever Festival, and I believe it will be a sincere e-commerce festival, no longer a "surface discount" that only had gimmicks but no substance. Merchants should stop raising prices first and then discounting similar measures. You are just hindering the healthy development of the industry and destroying the industry’s atmosphere!
The most swaying backer for merchants is consumers, and the most reliable backer is also consumers. Only by reducing routines and sincerely providing higher-quality services to meet consumer needs can we gain more favor. How far can those who have always relied on gimmicks go? Let's wait and see.
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