In 2016, there are six secrets for Taobao search soaring!

I haven't published an article for a long time. I actually want to write about my own mentality recently, but I was sent to my friends, group members and other platforms forcing the article because it's almost a month since the previous article. They are all shouting that they need to be practical and practical, and they need to be rescued. So I came to work overtime today. This article is my new experience in the past twenty days. I hope it can help all business friends, and my colleagues on the e-commerce journey are not alone.

During this period, people have asked me on WeChat almost every day, what to do if I am caught when I am caught when I am browsing orders, what to do if I am caught when I am caught when I am caught when I am drifting orders, what to do if the traffic is dropped, etc. I don’t know if you have discovered that this time, Alibaba’s crackdown is really coming. To be honest, I admire Alibaba’s courage. As an old operation that has been in operation for several years, I believe everyone knows what the consequences will be caused by the crackdown. Suffering pain is inevitable, but rebirth after the suffering pain is the long-term way for e-commerce. I wrote an article at this time last year: Taobao’s golden decade has just begun. This crackdown on orders is to truly open the door to healthy e-commerce for this golden decade.

I often see everyone talking about the recent crackdown in the group and sighed, as if this time I uninstalled the necessary hardware for sales. In fact, if the crackdown is so severe that no one does this, it will be a real help to the merchant. In the past, several of our old operators often compared order swiping to taking drugs in conversations. They all know that it is not good, but they have to take it. The merchants I am entering now basically have this mentality: if I don’t buy, others will be brushing, and I will be behind. If everyone is brushing orders, the brushing order itself is invalid. If everyone does not brush orders, it will actually reduce the merchant’s fees. So every time I crack down, what I thought was that I would either not fight or finish the attack. If I had to fight, I would have to fight. It would be better to fight until everyone didn’t beat it. It is not advisable to hit a small part because it would make this small part not on the same starting line and it would be difficult to survive.

In March, I published an article. Many merchants have made it very suitable as required and have significantly improved. However, that method also requires cooperation in order supplementary orders. Although there are very few orders, it is obviously not applicable today in the crackdown. What method should be used to increase the width of the search term? The new method developed by my team in the past twenty days is announced to you today: How to quickly increase the search traffic of Taobao and the width of search terms without brushing orders! This is also a technique that has been verified by case. In fact, the search rules of Taobao are not that complicated. There is indeed a lot of search models, but most of them do not have competition. What is there is no competition, such as: putting on and off the shelves (all merchants are doing it, and the practice is the first step for merchants to learn when entering e-commerce. One method is equivalent to not having this method), brushing orders (all merchants used to brush, but if there is technology, the part that can be used can be effective, but now, can it be brushed?), baby attribute title optimization, etc. I will not give examples one by one. These are not competitive, so it is difficult to get the ranking and have obvious effects. What method should I use now?

What you really master are these steps:

1. Clarify store labels and crowd labels, so that traffic is within your own label control, and no non-label traffic is required.

2. Click rate of main picture car picture (not designed, PC end 1% is the least, standard category is designed 1%)

3. Shopping cart rate

4. Production status of tag keywords (the key words in the tag are the most important part, and it is also the basis for determining whether Taobao words can rise)

5. The relationship between direct train tag keywords and Taobao search keywords

6. How to connect the search between the direct train, title, and Taobao search to quickly increase Taobao search traffic. (Add all search traffic keywords into the direct train)

In the past, I will show you a wave of cases to wash your eyes. There are too many words in the previous article:

The store is a children's clothing store, and the average price of children's clothing skirts is not high, basically around 50.

When taking over, it was unstable every day around March 26, sometimes it was 1,700 in sales, sometimes 800 in sales, 900 in sales.

Taobao search traffic:

Direct Train Report Data:

It's basically at a very bad level. The cost of a single click is basically around 1.8 yuan, but the advantage is also why I like this style, and the shopping cart rate is very high. It's sure to be a hit. Through nearly a month of adjustments, product pictures, main pictures, titles, direct trains. Current traffic and sales:

All indicators rose significantly. The store's free traffic has increased to around 3,000, and Taobao search has also doubled.

Simultaneous direct train data:

There has been a leap forward and is still growing.

Store sales rate:

It has also made a great improvement.

This store is a bit different from my previous cases. It is not just a blow-up I took out, but it was directly posted during the process. From the original sales of about 1,000 yuan per day to 5,000 yuan, I recently prepared the fastest rate of over 1,000 yuan (for products with low average orders for children's clothing, 5,000 is 100 orders). I will continue to broadcast live on my WeChat to everyone. In the past, you can read the articles I sent to, and there are all cases, which are also quite violent and exaggerated.

How did the above be done? It is also today's theme sharing, and it will also involve advanced knowledge points in the direct train:

1. Clarify store labels and crowd labels, so that traffic is within your own label control, and no non-label traffic is required.

What are crowd labels and store labels?

This year is the year with the most clear labels, which is why the value (sales) brought by 2,000 shops that have not yet risen will be very low, while the quality of the stores, traffic, and traffic that have already started will vary greatly. The value brought by traffic is also very large. At the same time, the clear labels will target search people with a wide range. Therefore, for shops with clear labels, search traffic will grow like a rocket, such as:

It only took 11 days for 200 visitors to search for 25,000 Taobao visitors. Crowd tags: After the real-name system, each of us natural person’s shopping ID is labeled with different labels in Alibaba’s data, including shopping ability, preferences, gender, age, monthly consumption limit, etc., which is also the basis for thousands of people to face. What are the labels of the crowd? In fact, you can tell this by looking at our direct train search direction:

Fixed label:

Intent tags

Real-time tags

Store tag: What form does your store attract the crowd tag you need, which is what we call store crowd portraits. At the same time, what is the store that you are most concerned about when you understand your target group? Do you know what "she" looks like? To be simple, your store must be fully adapted to the people you want to place. Nowadays, many people look for their own people through the appearance of the store. For example, a store that has not yet started analyzes its own people through business consultants and other software:

Then draw the conclusion of the crowd label and then set the label through the direct search direction.

In fact, this method is wrong, because the store has not started, and the traffic itself is relatively poor. At the same time, the label you set is not necessarily suitable for this market. Once it is set wrong, it is a directional error. E-commerce is a mainland, and you are targeting customers in a very biased corner, which is difficult to achieve very explosive results. So the correct way to do this is to investigate the market, adapt to the market, first have accurate crowd labels, and then set the store labels. Only by setting your goals larger and stronger can you become stronger! I'm determining the good crowd label through business consultants and other tools. Here I'll share with you how to determine the crowd label of business consultants: Business consultants

And search for people

Here, record all the data of the crowd labels above, and then select models + shoot + decoration design through these analysis.

Let me mention that there are many novice sellers who have misunderstandings in choosing the model and shooting decoration design. What is the difference? New sellers often spend the least time on choosing models and shooting decoration designs. Soon the store goes online and finds that it cannot be promoted at all. The energy spent by old sellers on this will often exceed the energy of operation and promotion, because old merchants know that although the investment in it will not be immediate, this process will bring huge convenience and speed to operation and promotion after completion.

2. Click rate of main picture car picture (not designed, PC end 1% is the least, standard category is designed 1%)

I shared this when I shared the express train before. It is also a must-have factor for popular products. The click rate of the main picture directly affects your traffic size below the same display. The standard category works hard to make a living in the first picture, and the non-standard category works hard to make a living in style and shooting. It is best to achieve a 1% click rate on the PC side. The PC side is evaluated because we found through comparative studies of a large number of cases that the click rate is on the 1% PC side. The wireless side will definitely increase to a better click rate in the industry and the quality score of the express train will be very high. for example:

3. Shopping cart rate: It is an important factor in assessing whether the style can make the search traffic surge in Taobao. Our assessment point for clothing category is 10% of the clicks of the express train. To achieve this data, it can be determined that it can be the basis for attracting traffic.

4. The production of the direct train tag keywords (the keywords in the tag are the most important part, and it is also the basis for determining whether Taobao words can rise)

What are keywords in the label? They are consistent with the store population and have the ability to expand the width of the word, such as:

This is the key words, population, preferences, and characteristics within the tag can be fully expressed. The commissioning of this type of keyword in the express train will directly affect the width of the word. Before 315, I shared an article, using Taobao search to add orders to increase the width of the word. The specific link is here: http://bbs.paidai.com/topic/808195 The previous method was similar. The difference was that at that time, I used Taobao search to add orders to expand the width of the word. You need to do one more step when using the express train.

5. The relationship between direct train tag keyword search targeting and Taobao search keywords

This is also the reason why the express train is needed. In the past, there were stores that rely solely on order brushing. However, since the serious labeling was serious, it was found that order brushing would disrupt the store labels, resulting in inaccurate traffic. The current crackdown is no longer possible. The express train can be operated. The current traffic of the express train can 1. Expand the search keyword weight and 2. It can accurately store labels.

The first keyword selection for the first express train is: it must be the keyword in the label. At the beginning, it is not advisable to increase the word at will unless the style conversion rate is very explosive.

The second is the accuracy of traffic. Try to let the store’s traffic enter the store through search and direction. For details, refer to the specific direction and clarify the store label, such as:

The traffic entering the store is through profit prices.

It can be said that after 315, the express train will become the most practical tool to optimize store labels and traffic.

6. How to connect the search between the direct train, title, and Taobao search to quickly increase Taobao search traffic. (Add all search traffic keywords into the direct train)

The relationship between them can be expressed using the previous word width diagram:

The difference is that it is no longer a Taobao search order to increase its width, but through optimization:

1. Tags of keywords

2. Traffic labeling

3. The production of direct train keywords and the addition of direct train keywords

To improve. How to optimize it specifically?

1. Keyword labeling: All keywords in your store are accurate label words, within the scope of the store label positioning you made before.

2. Traffic labeling: The direct traffic flow is completely directed into the store through search and is not entered through other methods, and the store traffic label is improved.

3. The production of the keywords of the express train is also the most important point in this article. What kind of express train can expand the search terms to the limit?

Case:

Among the keywords that allow you to drive the express train for seven days, all the seven-day reports are put into production, and all the keywords in the label are deleted and added every seven days, so that the traffic in the express train plan is consistent with the store tag and searched and targeted. At the same time, each keyword has a production ratio, and there must be a production ratio! At this time, these tagged keywords will drive the width of the store’s search keywords. How can he increase his speed as quickly as possible during the driving process? like:

On March 30, the 13-page keyword display:

Keywords on April 10th Page 255:

From 13 pages of keywords to 255 pages of keywords, a rapid improvement in ten days.

It is to filter the new words that are updated every time during the process of your keyword rise, and execute them weekly. For example, 100 keywords appear this week, 100 keywords are screened, and all keywords that meet the store tags are added to the second plan of the express train. For example, the bidding is about 0.2-0.5 for clothing categories, as long as you can get about 200 displays. At the same time, search for targeted benefits to keep each word displayed. This practice belongs to the secondary plan to increase the weight of the search keywords, and consolidate the word width again. This approach is equivalent to increasing the weight of keywords in the label through the express train, and then expanding the width of the search term through this weight, and further enhancing the search weight through the express train.

Through the above operations, the store’s potential styles can have a significant increase in Taobao search traffic! However, this method is basically useless for standard product categories!

If you were still thinking about how to make a store in 2016, if you didn’t know the store labels, crowd labels, and traffic labels in 2016, you didn’t know that Taobao search increased search traffic through tagging and direct train operations, nowadays, e-commerce will be difficult to move forward!

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