#Laogao E-commerce Newsletter# [May 4 E-commerce Evening News Brief] 1. The conversion rate reaches 50%, and live broadcast has become the best source of traffic for Taobao merchants; 2. CCTV exposed a shocking scam: Nearly 10,000 people across the country have been cheated out of 1 billion yuan; 3. Tmall merchants have obtained 700 million points for fake orders of 1.4 billion yuan, which constitutes the crime of fraud! 4. 97 Walmart stores have settled in JD.com, and the order volume has increased by 7.7 times in half a year; 5. Zeng Aoju is at the top of Alipay’s homepage: Xiu Yixiu is about to close.
1. Conversion rate reaches 50%, live streaming becomes the best source of traffic for Taobao merchants
According to May 4, "Since its launch in March last year, in the 650,000 Taobao live broadcasts a year, we have maintained a conversion rate of more than 50% (i.e., directly accessing live products in live broadcasts)." Recently, Chen Lei, director of Taobao product platform and head of Taobao live broadcast, showed off the outstanding report card of Taobao live broadcasts. It is understood that live broadcasts with good intuitive and interactive experience are currently the traffic diversion method that can obtain well-known traffic at the lowest cost. As the only e-commerce live broadcast platform, Taobao Live has a conversion rate far exceeding the average level of the same industry. (Source: Tianxia Online Business)
Comment: The key to content marketing is to activate consumers’ purchasing enthusiasm.
2. CCTV exposed a shocking scam: Nearly 10,000 people across the country have been cheated of 1 billion yuan
On May 4, a company called Guangdong Creative Cultural Property Trading Center, under the guise of a cultural exchange, hangs false cultural artworks on its trading platform in the form of futures, and the platform handling fee is as high as more than 30%. The total number of people who were deceived in the case was more than 8,000, and the amount involved reached 1 billion yuan. (Source: CCTV News)
Comment: There are too many such scams, and the methods are very simple, all of which are taking advantage of people's greed.
3. Tmall merchants who fake orders of 1.4 billion yuan won 700 million points, which constitutes the crime of fraud!
On May 4, the defendant used 6 stores to impersonate more than 100,000 Tmall Mall members to create fake online commodity transactions that did not exist in delivery, logistics, or receipt. He created a transaction volume of more than 1.4 billion yuan, obtained more than 700 million Tmall points, defrauded Tmall company more than 6.71 million yuan, and sentenced eight defendants to eight years to twelve years and six months in prison! (Source: Sina Comprehensive)
Comment: This is the problem of platform data monitoring.
4. 97 Walmart stores have settled in JD.com, and the number of orders has increased by 7.7 times in half a year.
According to the news on May 4, JD.com said that 97 Walmart stores in 11 cities have settled in JD.com. It is expected that by the end of this year, Walmart stores in nearly 20 cities will be connected to JD.com’s home delivery platform. Recently, Dada-JD.com CEO Kuai Jiaqi released a new strategy for retail empowerment, claiming to empower traditional retail and solve the industry pain points of the "last three kilometers". Large retail giants themselves have many advantages in management experience, supply chain, physical stores, etc. After years of accumulation, these advantages will not be easily replaced. (Source: Yibang Power Network)
Comment: Only better service can attract more customers.
5. Zeng Aoju Alipay’s homepage top: Xiu Yi Xiu will be closed soon
According to May 4, Alipay, which once had a lot of thought about socializing, is now gradually returning to its original intention, making a wallet quietly, and the once very popular function of Xiuyixiu plus friends is also about to be turned off. According to the official announcement of Alipay, the service of Xiuyi Xiu adds friends will be stopped on May 8, and friends can be added by searching for accounts, scanning codes and other methods. (Source: Kuai Technology)
Comment: It is a good thing for Alipay to subtract, and "heavy" is not a feature of mobile.
6. WeChat Pay settled in the United States with food, clothing, housing and transportation can be settled in RMB
On May 4, WeChat Pay announced that it would officially enter the United States with CITCON. With the loose US visa policies such as 10-year visas and the increasing number of Sino-US routes, the United States is becoming a favored travel destination for Chinese tourists. After WeChat Pay officially entered the United States, people who go to the United States can now enjoy the convenience of cashless payment in the United States. Through WeChat payment, food, clothing, housing and transportation in the United States can be settled directly in RMB. (Source: Tencent Technology)
Comment: For WeChat and Alipay, popularity is not a problem, traffic is not a problem, the problem is to overcome detailed experiences such as payment barriers.
7. Youbai Bicycle landed in Beijing and will launch 100,000 vehicles this year
On May 4th, Youbai Bicycle was launched on the International Trade Fair today and was officially launched on the Beijing market. The first batch of Youbai Bicycles will be placed in Sanyuan Bridge, Tuanjie Lake and other areas in Chaoyang District. Youbai plans to launch 100,000 vehicles in Beijing this year. Previously, it has entered 15 cities including Shenzhen, Guangzhou, and Ningbo. Ubai said that before entering Beijing, Ubai Bicycle chose to enter the shared bicycle market from second- and third-tier cities, accumulating rich experience for the company to fight in first-tier cities with a wider area and more users. At the same time, with the help of the supply chain advantages of permanent bicycles by traditional bicycle manufacturers, Ubai has covered 15 cities more than a month later, with an average daily order volume of more than 1.5 million orders. (Source: Yibang Power Network)
Comment: To put it bluntly, all shared bicycles do not have outstanding competitiveness, it depends on who has strong operating capabilities and who has strong funds.
8. Damai.com has become ChinaJoy ticket agent and someone else has done it.
On May 4th, ChinaJoy officially announced that Damai.com has officially become ChinaJoy's official official paper ticket sales agent. At the same time, some Taobao stores have also launched Chianjoy's paper tickets for sale, and the price is 5-15 yuan lower than the official barley. Before the publication, Damai responded that the organizer also had tickets, but he was not sure where the tickets on the market came out, so he could only ensure that the source of the tickets he had represented was not leaked. At the same time, Damai said that it was already trying to find ways to regulate the problem of Taobao stores, but it took a process. (Source: Yibang Power Network)
Comment: The market needs to be standardized and interests need to be clarified.
9. Amazon increases its investment in China-Japan cross-border logistics
According to reports on May 4, Amazon announced that it will increase its cross-border logistics in Japan and China through three major measures. This is another step forward in the cross-border cross-border of Amazon’s overseas purchases since Amazon’s overseas purchases officially connected with Amazon’s Japanese site on April 6 and Prime membership services officially supported Amazon’s overseas purchases of Japanese stores on April 25. According to Amazon China, these three major measures include direct overseas purchase orders to China through Amazon Japan's four major operation centers; double the capacity of cross-border flights between Japan and China; and triple the capacity of cross-border parcel processing capacity of Amazon China's operation center. The introduction of these measures will shorten the delivery time of Prime cross-border parcels in 82 cities in China from the original 7-12 working days to 5-9 working days. (Source: Zhejiang News Client)
Comment: The most important thing about an e-commerce platform is to allow consumers to buy everything they want to buy.
10. The QR code of the Alipay mini program will be leaked and will be bound to the life circle
On May 4, the QR code of Ctrip's Alipay mini program leaked on the Internet this morning. According to people familiar with the matter, the Alipay mini program is in the internal testing stage. Enter the applet from Ctrip's Alipay QR code, and the page has two options: "Homepage" and "My" options. The Android version of applet can directly send applets to the desktop. However, the reporter tried to send it to the desktop of his mobile phone without success. Two months ago, there was news on Alipay that it was about to launch a "mini program". The recent updates of App versions were considered to be giving way to mini programs. However, Alipay has not made a clear response to whether the Alipay mini program has officially been launched. (Source: DoNews)
Comment: Alipay does not make mini programs because it wants to do it, but because WeChat has it, it must do it for strategic defense.
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