I am still confused for a year when I open a store, but I don’t want to go to the sidelines. How can I break through?

Many store owners opened Taobao stores in a daze, but there was no traffic or conversion after that, and they didn’t know how to continue...

Q: I have been working on Taobao for a year, and I am getting more and more confused as I do it. Now I don’t know where to start. The direct train was driving in a mess, and I didn’t know how to do natural search. Where should I start learning?

A: Now that the competition in Taobao is getting bigger and bigger, we can no longer make money by just lying down.

  We can think of opening an online store as opening a physical store:

  First of all, we must have a cost-effective product that buyers like (the product determines everything);

  Second, go public at the right time (take according to the sales rhythm of the market, don’t go against the trend);

  Third, do a good job in content and service first (decoration, detailed introduction, customer service reception training, store after-sales service);

  Finally, let more accurate buyers enter the store (free, paid traffic).

Q: If you want to make a popular model, how can you pass the driving test?

A: The test model mainly depends on the popularity of the style based on clicks, collection purchase rate and conversion rate, among which clicks are the core. The number of hits for popular products needs to be about twice the industry average, try to use the main picture to test.

Q: My floor mat shop currently has two diamonds, and the level is the third level, but there are naturally few visitors. Currently, there are only 40 or 50 people a day. Is this normal?

A: Natural search traffic is determined before and after the natural ranking. You cannot only look at your own store (sales and levels), but also look at the products. Especially, there are many single products with a good floor mat category that have a large number of sales of thousands of items per month. It is normal for natural search traffic to be low before your sales rise.

Q: Hello, teacher, is there any good way to re-encircle the store crowd?

A: There are three ways to adjust the label after the store crowd label is confused: 1. The unit price of the direct train crowd label placement category; 2. The target store of the visitors group is targeted; 3. The corresponding label of the DMP placement of the DMP.

Q: A corporate store has 30 words in direct train, which is 20% or 30% higher than the average bid. It has not yet shown anything. What should I do?

A: 1. Check whether the keywords are too refined and cause too little search traffic;

  2. Check whether the quality score is generally lower than 7 points;

  3. Check out the recommended bids for the system. The first case requires adding some high-traffic keywords; the second case requires adding accurate keywords or checking if there is any problem with the category addition; the third case allows you to continue to increase the keyword bid and refer to the recommended price bid.

Q: I am a new seller. I always can’t write the title well and can’t search for my products. I want to know how to write a high-quality title?

A: Your reason is not the title. You should know that the first weight of natural search is sales. No matter how good the title is, it is useless if there is no sales as the basis. It is not that difficult to write slogans. Just find the core keywords from the product itself, find hot search terms in business consultants, and achieve well-known arrangements and combinations. (Source: Taobao University)

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