If a store wants to get traffic, it needs to be skilled

　　How can you not have traffic when building a store? So what skills do you need to obtain high-quality traffic? Many merchants rack their brains for the traffic of their stores. They not only spend money on various promotions, but also do free promotions. They try all the methods to obtain traffic as long as they are possible, but they have spent a lot of money and have not yet achieved results. They have put in a lot of energy, but the effect is very small!

　　The current market does not mean that you can give you traffic by spending money. Without traffic in the store, it is like a stagnant pool. If you want to get traffic, you need to pay attention to methods.

　　What should I do if there is no traffic? Drag traffic!

　　There are many ways to divert traffic, but for many new and small and medium-sized stores, using direct trains to promote divert traffic is the most economical, easiest to operate, and the fastest to see the results.

　　Now most shops are driving, and those who don’t drive have plans to drive. Why is this?

　　This shows that the promotion and drainage effect of the express train is obvious to all, and the traffic brought in through the express train is the most accurate.

　　It is the same as operating the express train and you go to the driving school to learn driving. All have to go through theoretical exams and practical exams. No one who fails to get a driver's license. The theory is very simple. If you read and practice it a few times, you will get an impression and it will be easy to pass it, but it is not the case in practice. Many friends said that they had read a lot of articles but were still confused. They also saw some comments saying, "Why is the era when theory is king?" How to say this? Practical practice requires you to teach you step by step, and take you one or two times from beginning to end... When there is a problem with your operation, tell you what the problem is, so that you can avoid detours. Even if I write this thing, it is not aimed at you. Maybe you understand ABC, but you don’t understand DEF, but what I write may be XYZ. Moreover, the situation of each store is different, and some methods are not necessarily suitable for you. So I can only give you some ideas and suggestions first. The article is shared with those in need. Everyone is welcome to come and communicate.

　　Let’s talk about the key data you need to pay attention to when driving.

　　1. Show

　　There is not even a display, how can I play this later?

　　Two important factors affecting presentation - keyword bidding and keyword quality score.

　　How to bid for a position? Many friends told me, "Now, just looking at the bid is scary. The first recommendation for entering mobile is to bid more than 10 yuan. How can I afford it?" Which position is more suitable to stuck? Generally speaking, at least your baby should be on the first three pages. Only in this way can you ensure sufficient display. How to use so many keywords? When choosing words, we will choose many different words: accurate long-tail words, big words, hot words, etc., and put each word in the right position. Try to stick big words and hot words to the bottom of the home page or the first few digits on the second page, and try to stick accurate long-tail words to the home page.

　　Many people left messages saying that the quality score data of envying the great god is 10. I can only say that the quality score is 10, which is the most basic operation. This is not arrogance. If your quality score is low, you bid higher for the sake of display, but if your click-through rate cannot keep up, the score will drop, and if you lose points, the PPC will be high. If you increase your bid again for the sake of the score... That's how the money is spent! That's how weight is done! Also, the quality and quantity of keywords you choose will directly affect your presentation.

　　So how to do it is 10? Here I give you an idea. When choosing words, you should also combine your own treasures to choose keywords that suit your baby. Don’t place too many words when you place them in the early stage. First, maintain an account, and then add industry big words and hot words to expand their display and increase traffic. Only when the bid and quality score of keywords are matched well can we have a good ranking.

　　2. Click

　　It cannot be said that the display volume is rising rapidly without clicking, right? With so many similar treasures under the same category, how can you click on your treasure?

　　Two important factors that affect clicks are pictures and pricing.

　　How important are pictures? Whether it can attract the attention of buyers in a short browsing time depends on whether your pictures are creative. Therefore, in the early stage of driving, you must measure the pictures, fully tap the baby's selling points and layout them reasonably in the pictures, and not overshadow the main points and not be messy.

　　How to set the price of your baby? Many people have been struggling with pricing, what are they afraid of? As long as it is not outrageous, it doesn’t mean that you have to be a low-priced baby to play, right? In a word, it depends on the overall price of the industry and the profit of your own products.

　　3. Conversion

　　With display and click, you have to think about how to convert the incoming traffic into conversion.

　　The two important factors that affect conversion are the baby’s details page, evaluation and customer service capabilities.

　　If you can’t see your baby, how can you gradually trust you? It depends on your details page. Especially for high-end products, the details page is even more important. Model pictures, detailed pictures, comparison pictures, and related sales must not be missing. If you want to save trouble, then you can say nothing if you have low conversions.

　　Evaluation is a must-read for everyone. Who is still buying things at your house for a lot of bad reviews? If you want to minimize bad reviews, then the quality of your baby is your foundation. No matter whether you make low or high prices, you can't be careless in terms of quality.

　　When a buyer comes to inquire, it means that he has a high purchase intention. What a qualified customer service needs to do is to solve the buyer's problems enthusiastically and actively and professionally, and have the appropriate ability to urge orders. The key point is after-sales service. Stores that do not pay attention to after-sales service are not good. If there is a problem, buyers come over and don’t always think about shirking responsibility. Opening a store is not a one-time transaction. You must think about problems from the buyer’s standpoint. Solving problems is what you should do.

　　Next, answer a few common questions.

　　1. How long does it take to test the model? How can it be considered successful?

　　To put it simply, it is to let you determine the main recommendation treasure as quickly as possible and spend less money.

　　The test time is generally about 7 days. Data obtained by a too short time may be accidental, so the data will not be referenced. During the testing period, the main focus is on click-through rate. If your baby’s click-through rate can be higher than the industry average without much sales, then this baby is good.

　　2. Keyword selection

　　How many keywords are appropriate? This depends on what category you are in and the specific problems are analyzed in detail. However, no matter what category it is, the practice of filling up the keywords at once is definitely wrong. Adding too many keywords will lead to: dispersed funds, dispersed people, poor traffic, and affecting weight.

　　What word is appropriate to add? The words we need are also different in different periods of promotion.

　　When you first started promoting, the quality score and weight were in an unstable state, and all you need to do is to cultivate words. First re-make the quality score and basic weight of the keywords. This is the foundation and the key point, because it will directly affect your presentation, bidding and PPC.

　　When operating normally: first select some precise traffic words. While ensuring their performance, as long as the attributes are not a problem, it will generally not be too bad. The scores of raising lyrics have increased for about a week. At this time, more traffic is needed to gradually add more precise words, industry big words and hot words. When the quality score increases, the weight will also increase, and your PPC will naturally decrease, which will achieve the goal of low-price traffic. If you continue to maintain this, the level of the store will definitely increase.

　　3. The quality score cannot be improved

　　Once you add keywords, you will have a starting quality score. If your starting quality score is very low, it means that your account weight is very low.

　　The quality score cannot be increased, it depends on what level your current score is. If most of them are 9, then your clicks, conversions and more efforts will easily rise. Click-through rate and quality score complement each other, and the core of improving quality score is to improve click-through rate.

　　If your clicks and conversions are pretty good, but the quality score is not up, it depends on your category situation. If the category attributes and keyword attributes conflict, then the quality score will be difficult to increase.

　　The ultimate goal of optimizing the express train is to drive free traffic through paid traffic. The high proportion of free traffic is the kingdom of store development. Therefore, e-commerce operation is not as difficult as we imagined. As long as we find the right method, we can easily do a good job in e-commerce!