#Laogao E-commerce Newsletter# [November 8 E-commerce Evening News]

Evening News: Tmall: During Double 11, silver-haired people love to buy new mobile phones, down jackets, and woolen jackets; Suning.com launches the "One One-Year Price" event; Tmall International has reached a procurement cooperation with the world's five major tonic industrial belts; eBay Canada Station charges zero insertion fees for the first batch of 100,000 items; South Korean Customs will carry out special email customs clearance operations during Double 11 and Black Friday...

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E-commerce newsletter

1. Tmall: During Double 11, silver-haired people love to buy new mobile phones, down jackets, and woolen jackets

According to news on November 8, Tmall Double 11 data shows that during the first wave of Double 11 sales this year, the "silver-haired people" love to buy smartphones, down jackets, and woolen jackets. Judging from the shopping time, the silver-haired people and young users have different shopping habits. Unlike young people who like to "night tour" on Taobao, the silver-haired people prefer to place orders at staggered peaks: they shop online at 7 a.m. Judging from the products purchased, healthy products are still the focus of elderly users when shopping online. Since the pre-sale of Tmall Double 11 on October 20, the amount of physical examinations that Yinfa people placed on Taobao and Tmall doubled year-on-year. (E-commerce News)

2. Suning.com launches the "One-time One-time Price" event

On November 8, in response to the complaints caused by the Double 11 price routine, Suning.com recently took the lead in implementing the "one-day price per year" activity strategy at Suning.com Plaza in Guanyinqiao, Chongqing. On November 11, the whole product was "only priced", without "pre-sale", and no need to participate in "pre-sale", and no need to collect orders and "full discount", and the whole product was as low as 50% off. According to Bian Yangyu, executive president of Suning.com Group’s West District Management Headquarters, the complex e-commerce activity gameplay has aroused the disgust of many consumers. Suning.com hopes to abandon complex activity rules through the form of “one-price per day a year” and return to the original intention of promoting and giving up prices. (E-commerce News)

3. Kuaishou launched the "My 116 Story" special page to generate more than 14,000 orders per minute on average

According to November 8, Kuaishou recently launched the special page of "My 116 Stories". Users search for "My 116 Stories" on Kuaishou and generate personal 116 bills. It is understood that on October 20, the Kuaishou 116 Quality Shopping Festival officially opened with the theme of "Pampering fans and having a good life", and the event will last until November 11. During the 116th period, Kuaishou launched 11 super brand days with the theme of "Exploring the Brand New World". Among them, Dorado Shang, Liangpinpuzi, Vida, Han Xizhen and Xiaomi Super Brands daily self-broadcast payment sales reached 36.8 million, 6.56 million, 6 million, 16.6 million and 20.38 million respectively. (E-commerce News)

4. Tmall International has reached procurement cooperation with the world's five major tonic industrial belts

It was learned on November 8 that during the CIIE, Tmall International's "National Hot Products" contracting plan reached cooperation with merchants from the world's five major tonic industrial belts, including Canadian Atlantic ginseng, New Zealand Manuka Honey, Southeast Asian Bird's Nest, Korean Korean Ginseng, and Iranian Saffron. The number of industrial belt brands introduced will double in the next year, jointly incubate new products, and accelerate the "exhibited products to commodities" at the CIIE. Among them, Tmall International's import scale of American ginseng will reach more than 50 tons in the next year. (E-commerce News)

Internet news

5. Panoramic view of Dada Express’s first release “warehouse picking” service

On November 8th, today, Dada Express officially released the panoramic view of the full-link instant fulfillment service of "warehouse picking and distribution" for the first time. Based on digital and intelligent capabilities such as Haibo system, Canghai system, and smart logistics system, it has comprehensively upgraded the three major links of store warehousing, picking and distribution. It is reported that in the warehouse and picking process, Dada picking is the first to solve the problem of difficulty in picking by merchants using crowdsourcing picking. In the delivery process, Dada Express serves the entire industry through two local delivery scenarios: instant delivery and on-site delivery. At present, Dada Express Delivery Service has covered more than 2,700 counties, districts and cities, with annual delivery orders reaching 1.1 billion orders, and peak daily delivery orders exceeding 10 million orders. (E-commerce News)

6. 58.com Double 11 anchor jobs employment report: Guangzhou has the strongest recruitment demand

11月8日消息，近日，58同城招聘研究院发布了“双十一”主播类岗位就业报告。同时，销售/卖货主播、主播助理岗位的招聘需求均同比增长显著，环比亦呈上升趋势，分别较9月增长28.3%、49.6%。从城市上来看，主播类招聘需求活跃城市前十分别为：广州、武汉、沈阳、深圳、哈尔滨、长沙、济南、青岛、郑州、杭州。其中，济南、沈阳、深圳的招聘需求较今年9月出现大幅上升。（电商报）

Cross-border newsletter

7. eBay Canada Station charges zero insertion fee for the first batch of 100,000 items

According to foreign media reports, recently, eBay Canada Station announced that it would carry out a peak-time event for sellers, and no insertion fee will be charged for the first batch of 100,000 items of merchants. It is reported that eBay began to announce the charges for the listing fee from sellers on August 20, 2020, and levy a 1.65% surcharge from international sellers. On December 31 of the same year, announcing a one-year discount event, without charging an insertion fee when the seller creates the listing. It is understood that the reason why eBay holds a limited-time promotion to extend the charging time of the insertion fee is to help sellers increase sales during the peak season. (E-commerce News)

8. South Korea Customs will carry out special mail clearance operations during Double 11 and Black Friday

According to November 8, today, the South Korean Customs Department stated that from now until the end of the year, a special email clearance action will be carried out for the Double 11 and Black Friday promotions in China and the United States. The Customs Department will add X-ray machines to expand the manpower for inspection of overseas goods, focusing on monitoring drugs, gun parts, prohibited food and drugs, infringing and pirated products, counterfeit new crown drugs, etc. The Customs Department will set up special customs clearance support teams at each port to temporarily go to work on Saturday to ensure timely clearance. Officials from the Customs Department said that overseas shopping products that enter duty-free are not allowed to be sold secondary in the country, and counterfeit goods that infringe on intellectual property rights will also be detained. (E-commerce News)

9. Indian fashion e-commerce platform Myntra launches live shopping mode

According to foreign media reports, Myntra, a fashion e-commerce platform under Flipkart, is developing its live shopping model, becoming one of the first e-commerce platforms in India to try this model. It is reported that Myntra plans to offer a large amount of discounts during a live broadcast period of about 4 hours to drive consumer purchasing power. Before that, its parent company Flipkart also announced a cooperation with short video platform Moj to launch short video real-time e-commerce, and joined the live e-commerce market first. (E-commerce News)

10. The search volume of Christmas-related items on OnBuy has increased dramatically

According to foreign media reports, recently, the search volume of "Christmas Tree", "Wreath", "Twinkle", "Garland" and other Christmas-related items on the OnBuy platform has soared, much higher than in previous years. Among them, the search volume of "Christmas Calendar" has increased by about five times, ranking first in the number of searches. OnBuy's chief business officer Mark Lister said that OnBuy is ready to face the peak shopping season, and consumers do not have to worry about shortages of goods while shopping in advance. At the same time, we also hope that sellers can ensure that they provide services that are satisfactory to consumers, including various delivery methods, online communication, inventory preparation, after-sales service, etc. (E-commerce News)