With Taobao's crackdown on the order brushing industry, more and more order brushing platforms are becoming fraud gangs. Recently, media revealed that hundreds of Taobao merchants have suffered order-brushing scams and lost hundreds of thousands of yuan. Taobao security expert Zhang Xiaojun pointed out that many types of order brushing modes are discovered by the platform today, and "changing babies" is the current focus of order brushing behavior. Laogao Crown Club once again reminds that in order to protect hard-won credibility and achievements, businesses should not participate in order brushing.

Scammers who participated in order swiping or were punished for being deducted
"It only costs 598 yuan, take it home with five diamonds"!
Faced with such order-brushing advertisements, many merchants who have just opened online stores will be tempted. However, "Five Diamonds Hold Home" is just a beautiful phantom. Mr. Zhou, who participated in the order brushing, not only lost money, but also may be punished with a downgrade.
Recently, Mr. Zhou, a Taobao store owner in Pujiang, Zhejiang, rushed to the police station to report the case, saying that he was cheated of RMB 598 for swiping orders. Someone told him that if you only cost 598 yuan, you can help his store get 5 diamonds. But after the money was paid, Mr. Zhou's store sales did not increase.
The police subsequently found that Mr. Zhou was not the only one who was deceived. In just 20 days, nearly 100 Taobao store owners were cheated out of hundreds of thousands of yuan by the order-brushing fraud gang. In the end, Huang and Tang, the main suspects of the order-brushing fraud gang, were arrested by the police for suspected fraud.
The two confessed that they specifically committed online fraud by promising to help customers brush orders. Generally, the two of them first cheated the merchant’s 500 yuan. If the merchant’s feedback is not obvious, they will use rhetoric to let the merchant continue to remit money ranging from 3,000 yuan or even 10,000 yuan.
However, under Taobao's severe crackdown on order brushing, the gang's promised order brushing effect could not be fulfilled at all. The police said that Huang and Tang had dozens of people in the order-brushing gang, but there were almost no employees who could provide order-brushing services to merchants.
As the incident occurred, the police synced Mr. Zhou’s store information to the platform. Mr. Zhou’s store may be subject to downgrade due to suspected order swiping.
Focus on cracking down on "changing babies" order brushing
Taobao security expert Zhang Xiaojun pointed out that with the continuous improvement of Taobao’s big data model, the existing order brushing mode will be discovered by the platform.
"Whether it is the "fine brushing" method of express delivery empty packages or the "change baby" mode, the platform can now quickly identify and process it." Zhang Xiaojun said that "change baby" is the order brushing behavior that the platform currently focuses on cracking down on.
The "Rules for Distribution" to be officially released on October 18 this year show that "changes of product elements that make it another product by editing key attributes such as product categories, brands, models" will be included in the scope of control of evasion information.
In addition to retaining the original means of downgrading, the platform will use measures such as search blocking, deleting products, removing/deleting all products in the store, blocking stores, extending transaction accounts, restricting the release of products, and store supervision depending on the severity of the violation.
The bottom-buying and order brushing platform. Participating merchants may face industrial and commercial penalties
Nowadays, fraud cases caused by order brushing are emerging one after another. In June 2016, Chongqing cracked a major order-brushing fraud case with a case value of more than 20 million yuan, with hundreds of victims spread all over the country. The gang spreads order brushing advertisements through QQ groups. After the seller and the brushing hand were hooked, they deceived the seller and the brushing hand to pay the fees and payment for the goods many times, and then they began to disappear.
In order to crack down on the source of the order brushing industry, Taobao has assisted industrial and commercial departments in many provinces across the country to investigate and deal with more than a dozen online e-commerce order brushing platforms, and has handed over hundreds of people involved in the case to the industry and commerce and public security. The information of merchants participating in order brushing will also be synchronized with Taobao. For merchants participating in order brushing, Taobao will immediately reduce or clear the right.
Zhang, who sells shoes, hats and children's clothing online on Taobao, entrusted a third-party company to brush orders on his store in early 2016 because he felt that his normal business and sales volume was low. After being discovered and punished by Taobao, it was "stagnated" for a while. But soon, Zhang, who was unwilling to give up, began to study various evasion methods and tried to evade supervision.
However, with Taobao's continued crackdown on order brushing, in May 2016, Zhang's order brushing behavior was discovered by Taobao again. Due to his bad behavior of brushing orders on multiple occasions, in addition to the zero sales of orders and the store was cleared, Zhang was also handed over to the industrial and commercial administration department by Taobao. Faced with the inquiry from the industry and commerce, Zhang attempted to deny it, but in the end, under conclusive evidence, he admitted that he had swiped orders and was subject to administrative penalties.
At present, many order-brushing fraud gangs are ready to move. You can often see similar things like "just 598 yuan, take five diamonds home" everywhere! The "bait" of order-brushing fraud.
In this regard, Taobao once again reminds that in order to protect hard-won credibility and achievements, merchants should not participate in order brushing.
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