Faced with Taobao’s seasonal selection, what should we do to avoid the decline in store traffic?

　　It has just begun to fall recently, which means that summer is almost over, and autumn clothes will be officially launched. In fact, many Taobao merchants will start to work hard as soon as the season changes, but there are also many merchants who don’t know how to plan in advance, how to promote, and when to change seasons. Some businesses say whether it is too early or too late to go on sale now, it is indeed necessary to grasp the accurate time, but more importantly, to make a good layout. In order to avoid the rapid decline in store traffic due to seasonal changes, let’s talk about what merchants need to pay attention to when choosing seasonal changes.

　　1. Determine the release time of Taobao’s seasonal replacement model

　　If the seasonal products are not connected well, it will probably cause a decline in store traffic, so you must make an early layout. The competition for early layout is also small, and whoever seizes the market first will be able to grasp traffic faster at a lower cost. If you cannot determine the time of launch, then you might as well go out and have a sneak peek. When you see whether there are discounts in offline physical stores and new models are launched at the same time, you can start to layout the new models to be launched.

　　In addition, you can analyze the search index and trading index of clothing keywords in the past year through a business consultant, and start to be launched on the shelves during the period of gradual rise.

　　2. The launch time has been determined, and then you need to consider the specific layout

　　First of all, choose the style on Taobao. Before determining the style, you must make the initial positioning, and match the main category, selected style and store style. After the style is determined, the title should be optimized, and the title should determine the subsequent display and the accuracy of traffic. When the product is first launched, you must determine the mainstream keywords, and add words with high conversion and large searches to ensure that the title can bring more traffic and transactions.

　　The main image is optimized to improve click-through rate and extract the selling points of the main image, which is different from other product images. The details page also concerns the conversion rate, and the page should not be too long, but the entire structure should eliminate customer concerns and attract customers to purchase products.

　　The Taobao store has selected the styles, but these styles do not have the potential to hit the trend. The key is to test the styles. During the test, you should pay attention to data such as click-through rate, collection and purchase, etc., which can reflect whether the product has the potential for a hit product.

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