E-commerce Evening News on December 31

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on December 31] Pinduoduo and Hunan Satellite TV will pay more than 1 billion yuan in New Year's Eve concerts; Taobao responds that Kuaishou stores cannot list Taobao products: they are willing to open up cooperation; the new Taobao live broadcast management regulations will officially take effect on New Year's Day; Xiaohongshu report: users' monthly active users exceed 100 million, and daily exposures exceed 3 billion times; Tmall International released the first batch of 1,049 brands in the 2020 hot recruitment brand list, which was selected...

　　E-commerce newsletter

　　1. Pinduoduo and Hunan Satellite TV will pay more than 1 billion yuan in welfare for the New Year's Eve concert.

　　According to December 31, Pinduoduo recently announced that it has become a partner of Hunan Satellite TV's "New Year's Eve Concert". During the New Year's Eve Concert program that will be broadcast tonight, it will launch cash red envelopes, 9.9 yuan flash sale, New Year's goods festival special sale, and distribute more than 1 billion yuan of benefits, including concessions and cash red envelopes. Among them, Pinduoduo will provide nearly 100,000 of the most popular products on the entire network that are "shot" for 9.9 yuan during the program. (E-commerce News)

　　2. Taobao responds that Kuaishou stores cannot list Taobao products: they are willing to open up cooperation

　　On December 31, recently, there was news that Kuaishou’s official e-commerce tool Kuaishou store cannot list Taobao product links. Kuaishou responded to this, saying that due to system upgrades, Taobao products are currently unable to be reviewed. Taobao also responded to this matter today, saying that it has always maintained an open and cooperative attitude towards all partners and is willing to cooperate with more platforms to promote the healthy development of the industry. It is reported that Kuaishou Store has been launched in April last year. In addition to connecting to its own products, it can also connect to third-party platform products such as Pinduoduo, Youzan, JD.com, and Taobao. (Sina Finance)

　　3. The wholly-owned subsidiary of JD Digital Technology increased its capital to 550 million yuan and increased by 175%.

　　According to Tianyan Check data, on December 31, the registered capital of Beijing Jintai Zhuoneng Consulting Co., Ltd. increased by 175%, from the original RMB 200 million to RMB 550 million. It is reported that the company was established in September 2015. The legal representative is Liu Qiangdong's assistant Zhang Yun, and its business scope includes enterprise management consulting, economic and trade consulting, etc. JD Digital Technology Holdings Co., Ltd. holds 100% of the company's shares. (Securities Times)

　　4. The new Taobao live broadcast management regulations will take effect on New Year's Day

　　According to December 31, the "Content Creator Management Rules" released by Alibaba will officially come into effect on January 1, 2020, aiming to optimize the experience of content creators and consumers on Taobao live broadcast platform. It is reported that the new regulations divide content creators' violations into promotion of counterfeit goods (Class C violation), serious violations (Class B violation) and general violations (Class A violation). The three are independently deducted points and are accumulated and implemented separately. Among them, the platform will clearly identify the creator's identity if the cumulative deduction of 48 points in Class B and Class C violations. (E-commerce News)

　　5. Tmall International released the first batch of 1,049 brands to be selected for the 2020 hot recruitment brand list

　　According to December 31, Tmall International released the list of hot recruitment brands in 2020 today, and the first batch of 1,049 brands entered the fast entry channel. According to Tmall International, the list of hot-hiring brands is specially established based on consumer needs and market needs, aiming to find merchants with good products and good brands to jointly provide consumers with high-quality products and services. It is understood that at the beginning of this month, Tmall International announced the opening of comprehensive investment promotion. As of now, Tmall International has more than 22,000 overseas brands, including more than 4,300 categories, covering 78 countries and regions around the world. (Tianxia Online Business)

　　Internet Information

　　6. Xiaohongshu report: Users' monthly active users exceed 100 million, and daily exposure exceeds 3 billion times

　　According to December 31, today, Xiaohongshu released the "Upgrading Life - 2019 Xiaohongshu Community Trend Report". According to the report data, as of now, Xiaohongshu has been exposed more than 3 billion times a day, and its monthly active users have exceeded 100 million. Previously, Xiaohongshu Vice President of Foreign Affairs Qiu Aming said that Xiaohongshu currently has 300 million registered users. At the end of November, Xiaohongshu released the "Xiaohongshu MCN Co-creation Plan" and the "Creator 123 Plan", which plans to give more than 100,000 fans of Xiaohongshu creators in the next year. (Pengpai News)

　　7. Gaode Map opens a "Blue Knights" map reporting channel for hummingbird riders

　　According to December 31, Gaode Map and Ele.me recently reached a cooperation, and will jointly open a "Blue Knights" exclusive map reporting channel for Hummingbird Riders. This channel will improve the efficiency of Hummingbird Knights submitting information in Gaode Map. In addition, Hummingbird Riders can also promote the implementation of Gaode Map's "Small Shop Glow" plan, and help more small merchants in remote areas achieve digitalization by building a data-based commercial operating system. It is understood that as of November, the "Small Shop Glowing" plan of Gaode Map has helped nearly 2 million small businesses across the country to achieve digital upgrades. (E-commerce News)

　　8. Meituan invests in Guangdong No. 1 Food Co., Ltd. for hundreds of millions of yuan

　　According to December 31, according to 21st Century Business Herald, Meituan plans to invest in Guangdong No. 1 Food Co., Ltd. with a strategic investment of hundreds of millions of yuan, and the transaction has entered its final stage. According to Tianyancha data, Guangdong No. 1 Food Co., Ltd. was established in 2004. It is a modern innovative agricultural enterprise with "No. 1 local pig" as the leading brand, integrating breeding and research and development, breeding and production, and adopting the full industrial chain management model of "company + base + professional household + chain store". (21 Finance)

　　9. Koala Ocean Shopping: In 2019, the average annual growth rate of consumption of young ocean Shopping users in small towns is 58.3%.

　　Koala Haizhuang announced the eight major keywords of the year: sitting in a small town to chop the world, men defeating dogs, exquisite and poor, paying for love, black technology, trendy goose, treasure single dog, and both housewife. Koala Haigou data shows that in 2019, the average annual growth rate of consumption of young Haigou users in small towns was 58.3%, twice that of first- and second-tier cities. In addition, in big cities, the consumption of light luxury men's shoes is 312 times that of women's shoes, and the year-on-year growth of men's bags and men's clothing is 57 times and 69 times that of women's bags and women's clothing respectively. (36Kr)

　　Cross-border e-commerce

　　10. Amazon Daisuke: Chinese companies accelerate their global market layout by using cross-border e-commerce

　　On December 31, Dai Yoofei, vice president of Amazon China and head of Amazon Global Store Opening Asia Pacific, said today that the cross-border e-commerce field has continued to grow rapidly in the past year and has become a new normal for the development of the global e-commerce industry. Chinese companies are also more actively using cross-border e-commerce to layout the global market. At the same time, China's export cross-border enterprises have shown increasing innovation and brand awareness. In the future, Chinese enterprises will become an important driving force for the global economy. At present, Amazon Global Store Opening has launched the 2020 Amazon Business Recruitment Program for Chinese Sellers. (China Financial Information Network)

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