What are the factors that affect the search traffic of Taobao stores and how to optimize it?

　　There are still many factors that affect the search traffic of Taobao stores, because Taobao rules are also constantly adjusting and optimizing. In the past, search traffic could be easily obtained by relying on order brushing and simple promotion. But now it is not possible. Not only is the traffic in the promotion sector declining, but the order brushing is also directly cut off. To obtain more search traffic, it really depends on hard work. Let’s take a look at what factors will affect traffic?

　　Core elements that affect search 1: Store weight and item weight

　　a) Store weight mainly depends on the store level, store output value, and store dynamic rating

　　1. Taobao store level: When making single products, one star, two stars, and three stars have a certain impact on the docking of event resources. You should communicate with the waiter every day. If your level is not high, but you have your own ideas, and the product development is personalized. Even if the store level is not high, if you have a high level, if you have a high stickiness with the waiter, you may also sign up for these activities.

　　Here I will share with you a little trick, how to pick up waiter? Start with category Wangwang group, activity Wangwang group, etc. The waiter will recruit online volunteers at each event to help him submit and collect information on various registration merchants, as well as volunteers who fill in errors and correct various problems. Be the first to sign up to be a volunteer, help the waiter do some chores, and let the waiter remember you. Over time, some hidden activity entrances are suitable for you to register. The waiter who registers will remember you.

　　I don’t know how to find the category Wangwang group and the activity Wangwang group here. If you don’t know how to flirt with waiters, you can leave a message to find me and teach you how to flirt with waiters! If your store is of high level, it is generally mainly about DingTalk contacting waiters. Here you need to have a basic relationship with the waiter in order to achieve direct DingTalk resource connection.

　　2. Store output value: The store’s sales in one month directly affects the store level.

　　3. Store sales: Many categories participate in official activities, which depends on the store sales rate. The official activities of standard product registration will be much less affected by the store sales.

　　4. Store quality violations: Some industries value DSR, some industries are more downplayed, and some DSR assessments with low customer unit price are not particularly strict, but the Double Eleven or renewal assessments are more strict. Therefore, pay more attention to the maintenance of Taobao DSR in daily life, and the comprehensive after-sales indicators will suppress the search traffic and the overall traffic accordingly.

　　The general and serious penalties in violations here must be paid attention to. There is no major problem in the impact of the violation within 12 points on the store. The store is seriously violated. For example, if you encounter traffic suddenly disappears, if there is no punishment in the background, you can check out Qianniu's best friend's mobile phone as soon as possible to see if there is any information. Here I would like to remind everyone that when buying Taobao stores, you must not buy stores with unqualified quality, as it is very risky.

　　Core element affecting search 2: single product weight

　　Let’s compare three items for you, take a look at the horizontal data of the three items, and share the problem of single items entering the traffic pool from the following three points.

　　1) The conversion rate is a passive value

　　2) Search traffic growth matches the value of the keywords

　　3) Each single item enters each customer single item range, and the corresponding conversion rate is within a certain value.

　　Summary: The traffic pool matches the value of the pit and matches the corresponding conversion rate.

　　The new product is directly evaluated in Taobao’s trial operation stage, and the first stage may be used.

　　Some explosive search operation methods are used to trigger the traffic pool of their stage.

　　The conversion rate is uncontrollable. When the conversion rate increases to a certain level, the traffic pools in the sixth and seventh stages can be triggered. Everyone should remember: the conversion rate is passive, and it is a value driven by the value of the pit.

　　Here I will summarize it: If the traffic increase rapidly, it needs to match a conversion rate of 5%, and the actual conversion rate of the baby is only 2.5%. It is recommended to just be a regular payment. We need to find products that can achieve this conversion rate when the conversion rate of hot products is known. Therefore, in store operations, we must analyze data and summarize some issues that may be reported by the data. Only in this way can we better operate the store and obtain the traffic we want. If we just do the operation blindly and do not reflect and summarize, then the final result may be only 1, which is failure.