How to increase the traffic of stores’ natural search on Taobao is a headache for store shopkeepers, especially for novice sellers. So how should we solve this problem? We should learn more about Taobao's operational skills and Taobao weighting rules, so that we can better solve some problems in the store in a targeted manner. For example, if we accidentally scratch our fingers, we should treat the scratched area. It is impossible to treat the palm, which will not be effective at all. The store is the same as this principle, so we need to find out the cause of the store's problems and solve the problem, so that the effect will be better, faster and more obvious. Today I will tell you how to solve the store problem:
If you want to increase store traffic, the first question we consider is how to increase store weight. As long as the store weight is high, our baby ranking traffic will not be bad. Let’s share with you a few key points for improving store weight!
Movement sales rate: This is an indicator to assess the weight of the store, so if you want to increase the weight of the store, you cannot ignore it. You must maintain the number of treasures in the store and the treasures that have sales volume. If your store's sales rate is less than 60%, the store may face a crisis of death. The principle of the dynamic sales rate is: the store has sales in the past 30 days/the total number of treasures in the store in the past 30 days. So when we are building a store, we must observe this point at any time. , the number of treasures in the store and the number of sales must be maintained and controlled. At the same time, the treasures that have no sales rate within a month need to be deleted. Note: Never remove the treasures from the shelves and put them in the warehouse. The treasures placed in the warehouse will also be calculated in the sales rate. The corresponding treasures in the picture space also need to be deleted. The picture with quotes means that the picture has been used by the baby and needs to be deleted forcibly. Never delete the picture!
New Rate: This indicator can also add a certain weight to the store. It is mainly for babies that have not produced sales in a month. We need to delete this baby now, but we also need to regularly launch new stores and new products, which can bring activity to the store. At the same time, Taobao will also give this baby a certain weight and display. As long as our baby click rate and collection and purchase data are better, Taobao will continue to put the baby in a conspicuous position and continuously provide traffic to the baby.
Store dynamic rating: This is the core content of Taobao's store inspection, which includes three indicators: baby's description, logistics speed, and seller service. Therefore, when editing the baby, we must edit the baby based on the baby's real attribute characteristics, and the efficiency of shipment logistics. Then we can summarize experience through multiple store service methods to explore the service style of our own store. Efficient reply, sincere and patient answer every customer's questions, and after-sales guarantee services require careful development of a system to maintain the store dynamic rating more efficiently, and at the same time, we can reduce some problems in operation.
Punishment for store violations: This can be said to be the core point that determines whether the store can be made. For example, in the operation, there are fake shops selling fake stores, fake transactions, pictures stealing, infringing on other people's rights, etc., and the store's scores exceeding 6 points will generally not be made. Because the store weight is too low, the store cannot participate in some promotional activities and official activities. If the shop owners' shops are deducted more than 6 points, it is recommended to change the store to make a new store, but the deductions of the store will be cleared at 0:00 a.m. on December 31 every year, so that our store can be operated again. This may also be a store opening opportunity given to some novices, and it can be regarded as a small benefit for us to reform!
The above is an operation idea of a new store. So let me explain the operation method of an old store dead store. First of all, if an old store dies, does it have a certain basis for connections? Not to mention the stores that are available in the Diamond, for example, there are only two or three hundred old customers in the store, then we can start by maintaining such old customers, and the weight of the store due to transactions from old customers is very high.
Then we can use the customer group of the customer operation platform to monitor for a period of time. We can record the customer's usage time to analyze and observe the usage of our old customers and send coupons to old customers regularly. For example, the shopkeeper sells diapers, then we can add these customers to the customer group from the day the customer receives the goods. The use time of a pack of diapers is generally about half a month. Then when the customer almost used up the diapers, we can send some activity discounts made by the store to old customers. If the product gives the customer a good use and also sends the old customers exclusive event discounts, I think the probability of placing an order is generally higher, because most customers prefer to take advantage of it. As long as your product gives the customer a good experience, customers have such a need, I am afraid that it is impossible not to buy it.
What is explained above is just an example. In fact, it is necessary to analyze it based on your own use of the baby. You can summarize and analyze the layout based on the characteristics of the buyer, seasonal changes, customer consumption levels, and geographical factors. E-commerce operations require us to analyze store data every day. E-commerce operations are not achieved overnight, and they need to be patient.
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