According to the news on October 18, recently, according to the preliminary forecast of the State Post Bureau, the entire industry will process more than 1.05 billion mail business during this year's "Double 11" (November 11-16), an increase of 35% from the same period last year. Based on this calculation, the mail business volume on this year's "Double 11" may reach 630 million mails. If compared based on last year's customer unit price, the GMV of Tmall's "Double 11" this year may exceed 120 billion yuan.
Laogao Crown Club learned that the transaction volume of Tmall on the "Double 11" last year reached 91.217 billion yuan, and logistics orders exceeded 467 million pieces, with an average customer unit price of 195.33 yuan per piece. Judging from last year's average customer price, if logistics orders exceed 630 million units this year, the total transaction volume of Tmall's "Double 11" this year will reach 123.146 billion yuan.
As of now, Tmall has only 24 days left, but Alibaba has not yet announced its total transaction volume target this year.
It is reported that on Double Eleven last year, Tmall's total transaction volume has been constantly refreshing since midnight. It broke 1 billion in 1 minute, 3 billion in 3 minutes, 10 billion in 12 minutes, and 50 billion in 10 hours.
It is worth noting that Tmall took 13 hours in 2013 to break the record of 19.1 billion in the whole day in 2012, 12 hours and 59 minutes in 2014 to break the record of 35 billion in 2013, and 11 hours and 49 minutes in 2015 to break the record of 57.1 billion in the whole day in 2014.
In addition, in the early morning of November 10 last year, when many media speculated on Tmall's expected target sales for Double Eleven, Alibaba Chairman Jack Ma made a gesture, as if hinting at 90 billion yuan. In addition to Jack Ma, Alibaba Group CEO Xiaoyaozi and Tmall head Xingdian also gave similar gestures. In the end, the total transaction amount of Cat on Double Eleven last year exceeded 90 billion yuan.
How much transaction volume can be reached this year's Double Eleven? It still needs to be announced on the day of Double Eleven.
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