As we all know, Taobao Express has always been a very good marketing tool for Taobao. Taobao Express can intuitively bring traffic. If it is operated well, it will also bring good conversions to the store! Once we decide to drive, it is very important to choose words. This is like the foundation of a building. If the foundation is not well laid, it will be unnecessary to talk about anything else. Therefore, we must pay attention to choosing words. Here are the methods for choosing words.
First of all, we must first open Taobao Express. The method of opening a express train is very simple. As long as your store reaches two hearts, and then click on the express train link in the background, you will need to recharge at least 500 yuan for the first time to join the express train, and the money will not be refunded and must be spent. After that, in my promotion plan, I can build 4 plans.
1: How to select words in the top ranking list, here is a case of Taobao women's clothing category. Enter Taobao’s official top ranking list and enter the women’s clothing category. The two search rises and search popularity on the right are the search habits of users. You can click on the complete list, then pour it into the excel table, then remove duplicate words, and then add to Taobao Express. As shown in the picture
2: Purchase recommendation: Open Taobao homepage and enter some subject words for categories related to you in the search bar. For example: the product is a Korean version of dress, you can search for: Korean version of dress, Korean style dress, and slim-fitting dress. Keywords such as slimming in a dress. The system will automatically pop up. Are you looking for: You can find the relevant keywords based on this. As shown in the picture
3: Enter the Taobao Express backend recommendation, and the Express will intelligently push the user's popular words to the recommendation. Women's clothing belongs to a large category and has a rich selection of words. Therefore, while referring to the display volume and click-through rate, we also need to refer to the conversion rate. Small and medium-sized sellers generally have limited budgets, so try to avoid keywords with clicks but no conversions, as shown in the figure
4: Taobao category details and brand details. When searching for women's clothing, there are usually some sizes, brands or other detailed recommendations. Don't let these words go without them, they are all users with high target conversion rates. As shown in the picture
The marketing software that millions of Taobao sellers should know about is the model of paying by display and clicking. Moreover, for sellers who drive, choosing words is very important and difficult. I believe the above content will be helpful to you. If you still have questions about e-commerce operations, you can consult us online!
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