Laogao E-commerce Newspaper on March 22

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on March 22] 1. The first order of takeaway is stopped by Taobao; 2. The red version of iPhone 7 is here! Is the iPhone 8 still far? 3. Tmall’s new style has a virtual fitting venue, with 1,600 products available for play; 4. Taobao Global Shopping established the Australian and New Zealand Alliance, and the purchasing agent has a regular army; 5. Forbes Rich List: Wang Jianlin surpassed Li Ka-shing again to become the richest man in China.

　　1. The first order of takeaway is stopped by Taobao.

　　On March 22, it was reported that you can place takeout orders on Taobao and QQ groups, and enjoy the "first order reduction" discount launched by takeout platforms or merchants. The reporter searched for the keyword "first order for takeout" on Taobao and could indeed search for relevant stores, but the reporter searched again at around 4:00 pm on March 21 and found that the relevant stores had been offline, and the relevant products also displayed the words "product expired". However, you can still search for a large number of QQ groups that "subscribe first orders" in the past. (Source: Beijing Business Daily)

　　Comment: The loopholes are blocked so quickly.

　　2. The red version of iPhone 7 is here! Is the iPhone 8 still far?

　　On the evening of March 21, after the first big sale of iPhone 7 on Tmall in September last year, Apple announced in spring 2017 that it would launch the red special edition iPhone 7 and iPhone 7 Plus. Unlike previous pre-sales, the new product will be launched at 11:01 pm on March 24 and the Apple flagship store and Apple official will be launched at the same time. This also confirms that many media speculated that "Auntie Red" appearance was the protagonist of the season. "We are excited to launch this new and gorgeous red look special edition iPhone," said Apple CEO Cook. "It has all the exciting features of the iPhone 7 and iPhone 7 Plus, which are popular among users around the world. It has a breakthrough camera system, a better battery life than previous ones and a water and dust-resistant design, and is presented in a moving red look. Users will be able to get this special edition of the red iPhone soon, and we are looking forward to it." (Source: Tianxia Online Merchants)

　　Apple: Apple’s current well-known problem is that it has no revolutionary innovation results, and now it is more recognized by brand before consumption.

　　3. Tmall’s new style has a virtual fitting venue, 1,600 products are available for play

　　On March 22, Tmall New Fashion and AI technology company Haomaiyi Virtual Fitting have cooperated to build an intelligent interactive venue to apply virtual fitting technology on a large scale. In this new Tmall fashion, the virtual fitting venue will provide 32 brands and more than 1,600 selected spring and summer new products for consumers to try on online. It is understood that in the future, the virtual fitting venue will also launch functions such as upper and lower fittings, accessories, luggage, glasses and hats to enhance interaction. (Source: Yibang Power Network)

　　Comment: It is not a channel to narrow the distance between brands and consumers, but an experience.

　　4. Taobao Global Shopping has established the Australian and New Zealand alliance, and the purchasing agent has a regular army

　　On March 22, Taobao Global Shopping recently announced the establishment of the Australian and New Zealand Purchaser Alliance in Melbourne - the Australian and New Zealand Alliance. Australian purchasing agents who used to fight alone had a unified chamber of commerce. According to Simon Gan, the first Australian and New Zealand Alliance president, nearly 100 Australian and New Zealand Taobao store owners, purchasing agents and multiple well-known nutrition and health brand companies have joined, with 800 to 900 members, and this number is expected to gradually increase. Simon also said that alliance merchants have certain entry thresholds and must be sellers of Taobao Global Shopping to join the club. (Source: China Financial Times)

　　Comment: Regular army is the trend. Unless you want to be small and beautiful, there is no way out for singles.

　　5. Forbes Rich List: Wang Jianlin surpasses Li Ka-shing again to become the richest Chinese

　　On March 22, Forbes magazine in the United States announced the latest ranking of global rich people on the 21st. Microsoft founder Bill Gates became the world's richest man for the fourth consecutive year with assets of US$86 billion; "Stock God" Buffett and Amazon founder Bezos followed closely behind with US$75.6 billion and US$72.8 billion respectively, with fashion brand Zara's Ortega and Facebook founder Zuckerberg ranked fourth and fifth. Wanda Group Chairman Wang Jianlin ranked 18th on the Rich List with US$31.3 billion, becoming the richest man in Chinese, one higher than Hong Kong Cheung Kong Chairman Li Ka-shing. Alibaba founder Jack Ma and Tencent Chairman Ma Huateng ranked 23rd and 31st, and Hengke Real Estate Chairman Li Ka-ki ranked 32nd. (Source: China News Network)

　　Comment: Common prosperity is serious.

　　6. Suning Supermarket announces that all liquors will have a GMV of 10 billion in three years.

　　On March 22, Suning Cloud Commerce held a press conference in Chengdu to announce that Suning Supermarket’s wine category is fully self-operated. At this press conference, Yu Meilin, research director of Nelson's fast-moving consumer goods, pointed out that 71% of consumers are afraid of buying fake imported wine. According to reports, Suning Supermarket wine category has maintained rapid development. GMV increased by 283% in 2016, average customer price increased by 150% in 2016, and the number of users increased by 108% in 2016, of which 80% of the alcohol members accounted for 80%. Tian Rui, vice president of Suning Cloud Commerce, said that Suning Supermarket’s liquor will reach 10 billion in three years and the number of members will reach 9 million. (Source: Lianshang.com)

　　Comment: Chinese liquor is now facing an age gap crisis. Young people born in the 1990s and 2000s are missing the awareness of liquor culture and liquor.

　　7. Mobike Smart Lock is sued for infringement, and the court has accepted it

　　On March 21, the domestic mobile phone access control brand "Ling Ling Open Door" announced on its official WeChat that it had filed an infringement lawsuit and administrative handling requests for Beijing Mobike Technology Co., Ltd. infringement of several of its invention patents. The Beijing Intellectual Property Court and the Beijing Intellectual Property Office have accepted the case. On the 21st, a relevant person in charge of Mobike responded: "According to preliminary analysis, Mobike does not agree with the other party's claims and will actively seek a fair solution to the matter through legal means." (Source: Southern Daily)

　　Comment: See you in the court, there is nothing to argue about.

　　8. Focus on business and finance, Ant Financial opens the "wealth account"

　　On the afternoon of March 21, Ant Financial announced that it would open its own operating platform "Fortune Account" to the fund industry, using technology to support fund companies to build a brand zone in Ant Jubao. It is understood that "Fortune Account" will be officially launched in June. The first batch of pilot institutions to be accessed include Bose, Xingquan, Tianhong, Southern, and China Construction Bank and other fund companies, and will be opened to all fund companies in the future. (Source: Sina Technology)

　　Comment: A series of information disclosed by Ant Financial shows that after confirming that it will not do socializing, but focus on business and finance, opening up is becoming one of its most important strategies.

　　9. Xiaolan Bicycle "wears a mask" Official: Suspected of being maliciously attacked

　　On March 21, this morning, a netizen found that some of the vehicles of the small blue bicycle that will be released soon were blocked by white unknown objects in Hujia Building, Chaoyang, Beijing. The netizen also jokingly believed that this move was to prevent rain. Xiaolan Bicycle staff emphasized that first of all, this was not done by Xiaolan. The team is also investigating, or it may be a malicious attack, with the purpose of blocking solar panels, and the end result was that the bicycle could not be charged. Of course, it is not ruled out that it is deliberately done by those who understand the pedestrians, and Xiaolan's team is also carrying out relevant processing. (Source: Finance Network)

　　Comment: Now I can’t figure out whether it’s the real competitor’s actions or the hype that he is doing.

　　10. The ban on takeout at Liaoda New Campus has caused doubts: the school said it cooperates with law enforcement, and the Municipal Supervision Bureau said it did not allow the ban!

　　According to March 22, a student at the Puhe Campus of Liaoning University recently reported to reporters, "Every time I eat, I have to queue up for half an hour, and I have no seat after buying the meal." The student complained that since the campus prohibits third-party takeaway, students can only eat in the cafeteria, which is very inconvenient. The school said they were just cooperating with law enforcement, but the Municipal Supervision Bureau emphasized: "We did not let the school ban off-campus takeout orders!" (Source: Pengbai News)

　　Comment: On the one hand, the safety of takeaway is indeed impossible to guarantee, and on the other hand, it is also related to the interests of the school canteen.

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