[E-commerce Training] The winner of the future is the person who directly has more consumers

　　Maitreya, vice president of Meili United Group and head of Weixuan, shared "Talking about the Development Trends of Social E-commerce from Weixuan" at the 40th session of Laogao E-commerce Club "Bringing momentum to innovate, and fusion in the future"!

　　The following are the shorthand for the guests:

　　A micro-select overview:

　　1. Weixuan is a social e-commerce platform;

　　2. More than 100,000 merchants settle in;

　　3. Current status of the merchant:

　　Currently, e-commerce is divided into three types: traditional e-commerce, micro-commerce, and offline;

　　4. Merchant side: Weixuan empowers merchants’ e-commerce capabilities in the WeChat ecosystem

　　5. Consumer side: Discover good WeChat stores and make sure to consume

　　2. Social e-commerce vs. shelf e-commerce

　　Social e-commerce is centered on "people".

　　Shelf e-commerce focuses on "things" as the center.

　　Social e-commerce: meet the needs of "people" to create user value; stimulate potential consumer demand.

　　Shelf e-commerce: Sell products and create product value; quickly meet clear consumer needs.

　　3. The difference in traffic between social e-commerce and shelf e-commerce

　　Social e-commerce: "fission-like";

　　Shelf e-commerce: "Inverted Triangle": UV—Conversion—User-Order Price—Order

　　1. Social e-commerce is accumulating “people”; shelf e-commerce is accumulating “orders”

　　2. Advantages of social e-commerce: 1) Direct contact with consumers; 2) Interact with consumers at zero distance; 3) Break the limitations of categories

　　There is no limit on categories, online, offline, service industries, etc.; 4) Sediment private domain traffic.

　　4. Future traffic is not based on "buying", but on the ability to manage users by yourself.

　　Promote user sharing among merchants, and promote connections between users while better serving consumers.

　　5. The core ideas of social e-commerce in operation: relationship, interaction, value

　　6. The winner of the future: people who directly have more consumers.

　　The WeChat ecosystem has been formed: mini programs + public accounts + search + WeChat payment + WeChat account + WeChat circle +...

　　1) The transaction volume brought to Taobao through WeChat is 1.5 to 2 billion per day;

　　2) Many merchants come from WeChat subscription accounts.

　　7. Micro-select merchant platform:

　　Weixuan, Weixuan advertising platform, Weixuan distribution platform, Weixuan basic platform, Weixuan open platform, Weixuan alliance

　　8. Successful Cases

　　Internet celebrity beauty "Hu Chuliang": The store was launched on March 1st, with an average daily increase of 3,500 fans and an average daily UV: 33,000;

　　Meige International Beauty: The average daily powder addition is about 1,600, 168 orders for transactions, and the sales amount is 2.5W.

　　The meeting is still going on. For more exciting information sharing and highlights, please add WeChat: laogao789789799 to view.