How do you like traffic? Ideas and practice

　　Taobao has been upgraded many times in 2018, especially the Taobao homepage part. You may have found that the traffic on the mobile Taobao homepage (you may like) after the revised version has reached an unprecedented level. How to operate Taobao homepage traffic is very important, so what are the operation methods?

　　Operational ideas:

　　Every single item will have traffic on the search port, but it can be said that some of the traffic you like is hard to come by. If you want to get the traffic you like, you must first meet the following requirements:

　　1. The click-through rate must be maintained above the industry average;

　　2. Pay attention to crowd labels;

　　3. The coverage area should be large and wide;

　　4. New products;

　　1. Click-through rate: Let me give you a brief example in this regard: If your click-through rate cannot pass the product, Taobao will not give you some of the traffic you like. Why? You may like it now is a channel with relatively low conversion rates. If your click-through rate is extremely low, it will cause serious waste of resources. Why should Taobao give you the traffic you like? So click-through rate is the prerequisite.

　　So do some people say it must be higher than the industry average? Let me put it this way, does everyone need to go to college to have a way out? It’s okay to come to society and work hard. It just means that click-through rate is an important point, and the higher the better. The click rate is equivalent to the diploma threshold. If you click a little worse, you can make up for it by working hard in other places. I will talk about this later.

　　2. Crowd tags: Crowd tags should be divided into two categories: fixed tags and behavioral tags. Fixed tags include: gender and age. Behavior tags include: historical browsing, footnotes, collection and purchase.

　　When brushing orders on Taobao, you should pay attention to fixed labels. Women's clothing and women's supplies must be found in women and people who meet the product age group. If you sell auntie towels, you should look for people over 50 years old to brush them. I guess in time that you like to push your traffic to menopause aunts in their fifties and sixties, will they buy them? Don't even mention buying clicks. If you sell middle-aged and elderly women's clothing, you will find a group of young ladies to brush it for you. The same is true (some people will refute that they may buy it for their mothers. You have the final say in your own way).

　　Behavior tags: It depends on your understanding of the customer. It is best to have a fish pond yourself (I have seen some of them before) because I have a certain control over the brushing hands and can find accurate fish labels. If you don’t know what to do, you can use the external force tag to query (see the picture below). At this time, let the people who meet the requirements do a large number of collections and purchases.

　　You may like traffic on Taobao

　　3. The coverage area should be wider and larger: Needless to say, the larger the coverage you achieve, the greater the traffic you will get. This can be used to pull the coverage through the geometric increment method of the express train...

　　Operational practice:

　　It’s not possible to have ideas alone. We need practical practice to obtain real Taobao traffic.

　　1. Brush:

　　Prerequisite: New products. Taobao’s new products are a piece of blank paper. If you put them on the shelves, you can search in a short period of time, which makes it easier to explode. At this time, you must pay attention to the accuracy of the label.

　　Category: Suitable for low-priced products. If you swipe the direct train on the third day of two days, it will be intervened with a large number of real clicks/real tags. Pay attention to opening keywords here instead of targeting.

　　Tips: On-time. The direct train was opened in the first three days to preheat and conduct marketing activities. The purpose was to collect and purchase authentically. The 50% discount for customers who were listed on the shelves, and the 50% discount for customers who were listed on the shelves, which was directly exploded on the day of listing on the shelves, and the crowd label was fully in line with it.

　　Note: When doing searching, the increment must be a geometric multiple. The first day is 80, the second day is 200, the third day is 400, the fourth day is 800, and so on. Of course, this quantity is a conservative operation. Many can start from 400, depending on your own situation.

　　2. Internet celebrity store:

　　There is nothing to say about this. The new product will be preheated for 3 days after it is launched, and it will explode immediately after it is released. A celebrity has 1 million followers who preheated 3 days and was not much 200 orders on the same day, right? But the real order volume... I won’t say it, I will cry if I say too much, and it is very advantageous to bring my own flow.

　　3. Gold Coins:

　　If you don’t talk much, many people may not understand that it is mainly a crucial high-quality label.

　　Final summary: 1. The higher the click rate, the easier it is to explode. 2. The more old customers, the easier it is to label the product. 3. The direct train is mainly used, and the high premium must be paid. Just work hard to do things that are hard to come by. Once the traffic on Taobao homepage increases, it will bring high sales and play a crucial role in building our stores.