#Laogao E-commerce Newsletter#[E-commerce Evening News on September 6]

Evening information: Tmall plans to integrate the original "Youxian refund" and "bad order refund" services; "2022 Taobao Live Maternal and Child Industry Belt Report": The maternal and child industry has grown at a growth rate of 18% year-on-year; Douyin open platform was officially released today; Maimai and Vipshop released the "2022 New Trends in Workplace Beauty": The post-90s are the main consumer force in the beauty market; Amazon's American and European stations announced the latest entry time of the peak season to remind sellers to prepare stocks in advance...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall plans to integrate the original "Youxian refund" and "bad order refund" services

On September 6, Tmall platform today issued a public notice on upgrading the "Bad Single Package Refund Service Standard" and the "Youxian Return Service Standard". The announcement stated that in order to further improve the special service experience of fresh food categories, Tmall plans to integrate the original "Good Fresh Return" and "bad order refund" services. This rule will be announced on September 6, 2022 and will come into effect on September 15, 2022. (E-commerce News)

2. "2022 Taobao Live Maternal and Child Industry Belt Report": The maternal and child industry grew at a growth rate of 18% year-on-year

September 6th news, Taobao Live recently took the platform's maternal and infant industry consumption as the observation object to understand the development and trends of the maternal and infant industry in live broadcast channels, and launched the "2022 Taobao Live Maternal and infant Industry Belt Report". Data shows that Taobao's live maternal and infant industry grew at a 18% year-on-year growth rate last year. Data shows that there are currently 5 industrial belts over 100 million in Taobao’s live maternal and infant industry belts, covering nearly 35 million users. In the first half of 2022, the number of vertical maternal and infant accounts on Taobao live broadcast platform increased by 11% year-on-year, and the number of broadcasts started by 11.2% year-on-year, and the average account transactions increased by 18%. (E-commerce News)

3. The Douyin Open Platform was officially released today

On September 6, the Douyin Open Platform Developer Conference was officially held today. According to the official introduction, the Douyin Open Platform is a platform for open cooperation based on the Douyin series of products, with Douyin mini programs as the main container, providing a series of general service frameworks and open capabilities, and integrating them. It is reported that more than a month ago, Douyin and iQiyi reached a cooperation. Half a month ago, Douyin reached a cooperation with Ele.me, and Ele.me is about to enter the Douyin open platform. (E-commerce News)

4. JD Supermarket: Nearly 800 categories grew by more than 50%, and nearly 500 brands sold more than 100 million yuan

According to September 6, on September 5, JD Supermarket disclosed some core operating data for the first time. The data showed that unlike the industry situation, JD Supermarket showed a strong momentum of making brands and merchants grow high and profitable. In terms of rural revitalization, JD Supermarket has cooperated with local government agencies and other countries to 2,336 industrial belts across the country, covering more than 300,000 authentic and good products directly purchased from the source, and has opened more than 2,000 agricultural special restaurants authorized by county and municipal governments, covering more than 1,000 cities, districts and counties across the country. Liu Lizhen will announce the launch of JD Supermarket’s strategic upgrade and brand upgrade, and propose a new upgraded BOOST strategy. (E-commerce News)

5. TV Taobao: Double 11 will invest 100 million yuan in red envelopes to help merchants achieve business goals

According to September 6, the "2022 TV Taobao New Marketing Summit" hosted by TV Taobao ended a few days ago. As the first industry-level OTT marketing summit held by TV Taobao, the summit is presented with MR virtual live broadcast technology, attracting more than 4,000 people from the OTT industry, advertising industry, Tmall merchants, etc. At this summit, TV Taobao CEO Wang Lei and COO Yang Xiaoming shared in-depth discussions on the development trend of large-screens in the post-epidemic era, OTT after booting up resources, and TV Taobao’s new marketing system. During the final speech session, TV Taobao COO Yang Xiaoming officially released the 2022 TV Taobao Double 11 strategy to merchants, and started with the new "OTT five-dimensional closed loop" marketing model, and conducted a comprehensive interpretation of the platform's "OTT product-effective sales" long-term business plan and Double 11 merchant support plan. According to Yang Xiaoming, "For Double 11, TV Taobao will invest 100 million yuan in red envelopes, 1 million film and television membership cards, and 10,000 samples to support 1,000 merchants and help merchants achieve their business goals." (Yibang Power)

Internet news

6. Maimai and Vipshop release "2022 New Trends in Workplace Beauty": Post-90s are the main consumer force in the beauty market

On September 6, on September 5, the workplace community and recruitment platform Maimai and the special sale e-commerce Vipshop jointly released the "2022 New Trends for Workplace Beauty", which conducted research on workplace beauty consumption for people born in the 1970s and 2000s, and through a new cross-border perspective, we can see the changes in workplace concepts and mentality of all generations. "New Trends in Workplace Beauty in 2022" shows that the post-90s generation who have been "struggling" in the workplace for ten years has become the main consumer force in the beauty market. Vipshop data shows that in the past year, the purchase volume of "Naughty Facial Cream" by users born in the 1990s and 1995 on the platform increased by 52% and 88% year-on-year. (E-commerce News)

7. Tuniu's "2022 Mid-Autumn Festival Travel Trend Forecast": 65% of users choose a 1-3-day tour itinerary

On September 6, Tuniu released the "2022 Mid-Autumn Festival Travel Trend Forecast". Tuniu Travel Network booking data shows that during the Mid-Autumn Festival holiday, users in Nanjing, Shanghai, Beijing, Hangzhou, Fuzhou and other places have the strongest desire to travel, and are on the list of Tuniu Travel Network's "Top 5 Popular Cities in Mid-Autumn Festival Popular Cities" list. In addition, some users have manually extended the Mid-Autumn Festival holiday by taking leave and taking leave. Among them, the proportion of tourists traveling for 4-5 days is 22%, and the proportion of tourists traveling for more than 5 days is 13%. Data shows that local and surrounding tours dominate the Mid-Autumn Festival tourism consumption, with the proportion of tourists accounting for 68%. (E-commerce News)

Cross-border newsletter

8. Tongtu ERP supports Fyndiq platform order processing and product upload

On September 6, Tongtu ERP announced that it has now supported the Swedish e-commerce platform Fyndiq order processing and product upload. After the seller authorizes the Fyndiq store, Tongtu ERP will automatically capture the orders that have not been shipped after the authorization, and download the products on sale in the store to the system. The seller can modify, edit and optimize the online products. If a seller who has newly entered and has products on sale on other platforms, he can move and put the products on the shelves through the moving and migration function of the general publishing system and quickly put them on the shelves. It is reported that Fyndiq is Sweden's largest discount promotion e-commerce platform. It was established in 2010 and its business has covered four countries: Sweden, Finland, Norway, Denmark and Nordic countries. The Fyndiq platform currently has 1.6 million independent users and has 2 million visitors per month. Most consumers are young consumers (18-25 years old) and family consumers, with a penetration rate of more than 85%. The core consumer group is Swedish millennial women with brand awareness of up to 95%. Fyndiq allows companies in China to register, but there are restrictions on the number of Chinese sellers to settle in. The Fyndiq platform can connect to APIs or upload products and process orders through third-party ERP. Sellers who have already settled in can choose to use general ERP to realize product listing and order processing. (Yibang Power)

9. Amazon's US and European stations announced the latest opening time for the peak season reminding sellers to prepare stocks in advance

September 6th news, Amazon's US and European stations recently announced the latest warehouse entry time for Black Friday and Christmas. Sellers should pay attention to stocking in advance to ensure that the shipment is delivered to the Amazon distribution center before the specified date. (E-commerce News)

10. Dunhuang Online Online European and American On-time Dedicated Line (Public + Special) - Yuanyou Channel

On September 6, Dunhuang.com recently issued a notice on the launch of the European and American on-time dedicated line - Yuanyou & American on-time dedicated line - Yuanyou. The announcement shows that the European and American on-time dedicated line (Photo + Tel)-Yanyou channel refers to the transportation time limit for 10-28 days, the weight limit is 15KG in the UK, 20KG in Poland, 6.5KG in the US, and 2KG in other countries; the United States on-time dedicated line-Yanyou channel refers to the transportation time limit for 10-28 days, the weight limit is 10KG. European and American standard line (Photo + Tel) - Yuanyou channel can be sent to countries: the United States, Canada, France, Spain, Germany, the Netherlands, Poland, Belgium, Sweden, Norway, etc. (E-commerce News)