Double 11 investment rules link: https://pages.tmall.com/wow/seller/act/20181111-gps-zsgz
The key issues related to investment promotion rules are as follows:
1. What does the Double Eleven auditions mean? Do I have to register? When to report? Is there any supplementary report?
Answer: All staff can be auditions, and no mandatory registration is required. Merchants can click to enter the registration page through "Top of Merchant Center" from 10:00 on September 4, 2018. As of the 7th, there is no supplementary registration.
2. How can I participate in Double Eleven? Which ratings are the most important?
Answer: Tmall will prioritize cooperation with merchants that can better serve consumers (optional conditions include but are not limited to brand awareness, event fit, consumer needs, store opening time, honest operation status, freight insurance and service guarantee status, etc.) based on the overall strategy of the Double Eleven event. For indicators, the merchant’s qualifications and indicators need to comply with the "Basic Rules for Marketing Access for Tmall Merchants" and the "Tmall Double 11 Investment Rules".
3. My marketing benchmark score is XX. Will I become a businessman for the official event on Double Eleven?
Answer: Please refer to the "Basic Rules for Marketing Access for Tmall Merchants" for benchmark assessment for each category. After reaching the benchmark, representatives can participate in the registration. Tmall will select high-quality merchants based on the comprehensive quality of the store and become a formal event for merchants.
4. Which day of data should I use to register for Double 11?
Answer: Dear, if the investment promotion requirements for this Double Eleven event involve verification of merchant indicator data, the system verification will be carried out based on the various indicator data at 0:00 on August 25, 2018.
5. What is the happy mobilization for Double Eleven? What is the difference compared to the official event merchant?
Answer: As shown in the picture:
Note: Merchants can only choose the three most competitive products in the store to participate in the Double Eleven event. They cannot participate in pre-sales, cannot register for the venue, and do not support setting a 50% discount on the entire store.
6. What is the 50% off merchant in the entire store? Must choose?
Answer: Merchants can independently choose whether to promise a "50% off for the entire store" in the backend system during the signing of the freight insurance agreement, and choose an event merchant that chooses a "50% off for the entire store". All products in the store should enter the price declaration system to fill in truthfully, and promise that the sales price of all products on Double Eleven on the day of Double Eleven of the store must be at least 50% off. Products that do not meet the requirements will be removed from the shelves during Double 11.
7. What is the threshold for category shopping allowance?
Answer: 50 off for every 400 or more
8. Will Double 11 be included in the lowest price of marketing platforms and other activities?
Answer: No
9. What is the penalty for price reduction after the event? What is the impact?
Answer: If the merchant has illegally reduced the price when pricing, he will be deducted 6 points in violation of regulations. If the merchant’s actual order payment is illegally reduced, consumers can ask for a price difference. (Note: Please refer to the relevant rules for Double 11 investment promotion for specific exclusion scenarios for price tags and actual payments)
10. What is the time and range of price protection?
Answer, the price guarantee range for the price tag and actual payment is: 00:00:00 on November 12, 2018-23:59:59 on November 26, 2018. No price protection for special categories, please see the relevant regulations for Double 11 investment promotion in special cases.
11. What is the price of the event counter? What are the requirements?
Answer: The counter price refers to the label price or suggested retail price of the product (the above price needs to be sold online or offline by the merchant. If it has not been sold in real terms, the above price shall not be filled in as the counter price), or the price approved by the local price bureau and other national statutory agencies can also be filled in as the counter price. If the merchant raises the counter price infringement, consumers can report it. If the consumer reports are established, Tmall has the right to cancel the product's qualification to participate in the 2018 Double Eleven event. At the same time, if the consumer has paid when the report is established, the merchant of the product will be deducted 6 points per time (the same product ID is punished once).
12. What are the price requirements for Double 11 product?
Answer: As shown in the picture:
The activity price of goods for some categories of the following categories (including formal event goods and pre-sale goods) does not require a discount of at least 10% on the basis of the minimum real transaction price for the specified period, but the requirement shall not be higher than the minimum real transaction price.
The specific categories are as follows: DIY computers, mobile phones, electronic components markets, network equipment/network related, flash memory card/U disk/storage/mobile hard disk, digital camera/SLR camera/camera, brand desktop/brand all-in-one machine/server, computer hardware/display/computer peripherals, laptops, smart devices, electronic dictionary/electronic books/cultural supplies, MP3/MP4/iPod/recording pen, office equipment/consumables/related services, audio and video appliances, video games/accessories/gamessage, 3C digital accessories, tablet computer/MID, home appliances, kitchen appliances, household appliances, personal care/health care/massage equipment, packaging, knowledge services, digital reading, whole house customization, contract machine, life entertainment recharge, Tencent QQ area, online game point card, online game equipment/game currency/account/practice training, mobile number/package/value-added business, mobile/University Unicom/Telecom recharge center.
13. Will store points deductions/violations/false transactions affect Double 11?
Answer: If the investment promotion requirements for this Double Eleven event involve verification of merchant indicator data, the system verification will be carried out based on the various indicator data at 0:00 on August 25, 2018. If the store is in the deduction period at that time, it will affect it. During Double 11, honest business conditions will be monitored throughout the process, and dishonest business may be cleared at any time.
14. When will the Double 11 freight insurance take effect? Where to view various agreements?
Answer: After the agreement is passed, the first tab of the registration page is checked. The freight insurance takes effect: 18:00:00 on November 10, 2018-23:59:59 on November 11, 2018; the system will not automatically cancel the freight insurance after the event is over. If the merchant does not want to support freight insurance, it is necessary to cancel it manually. The cancellation path: [Merchant Center] - [Shop Management] - [Merchant Protection] just click [Apply for Exit], there is no time limit.
15. Which scenarios do not support actual payment (excluding non-commodity amounts such as freight, freight insurance, value-added services) and refunds?
Answer: 1) The following categories (must belong to the first-level and second-level categories listed in the following table) do not require price protection requirements for active commodities:
2) For the following special scenarios, merchants do not need to execute price protection requirements: flash sale, Lei Fengxia, free trial, Tmall U-first, points wishing, using Tmall points, international direct sales-Global Flip, new retail orders (stage transaction transactions, home decoration, and quick cashier orders in the automotive industry), Tissot transactions, exclusive price for new fans to buy newcomers, etc.;
3) If the order has an actual payment difference between the activity order due to the application of the following special marketing tools or gameplay, the merchant does not need to make a difference compensation (the difference not generated in the order should still comply with the price protection requirements for the difference compensation):
a. Official discount gameplay used during the general large-scale marketing activities officially initiated by Tmall (such as: Black Friday, etc., the specific scope shall be subject to the regulations on the investment promotion rules of the event): X discount for the first N pieces, 75% off for the 2 pieces, Tmall shopping coupon-category coupon;
b. Tmall shopping coupons - daily, Juhuasuan cross-store discounts, Juhuasuan newcomers exclusive coupons;
c. 88 member discount card, 88VIP
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