I believe everyone is familiar with the promotion of direct trains. There are many factors that affect the promotion of direct trains. No matter how the express train is revised, it cannot be separated from the core factor - click rate. If you cannot solve the problem of click rate well, then the traffic flow of direct trains will not be able to keep up. Creative pictures are one of them. So how to create a high click-through main picture through planning and creative techniques is actually very important. If the creative picture is not designed to be attractive enough, it will be difficult to get clicks and traffic, which leads to many merchants spending money but not making money. Let’s take a look at how to improve the click-through rate of your creative idea.
I believe everyone is familiar with the composition of pictures. Composition can be divided into several layouts, such as upper and lower structures, left and right structures, oblique structures, and center structures. You can refer to other people’s good pictures.
Color is an important part of the picture. If the general theme color of our picture is determined, the overall tendency of the picture color will be very different. Don’t ignore the importance of color. When designing colors, you can separate the differences in color hue and light and darkness, so that the theme is more prominent and the visual effect is improved. A unified color can also be used, which also has a significant effect on strengthening and diffusion of enterprise identification. Choose some colors that can represent the emotions of the advertising: For example: The creative idea of food can choose some warm colors, you can choose: red, yellow, and orange. These colors set off the deliciousness of the food and enhance appetite. Drinks can use cool colors such as green and blue as the theme colors, making people feel clean and pure. Cool colors can also be used on household appliances, giving you a quiet and comfortable feeling. Use colors well to make the pictures more eye-catching.
A good background can add a lot of points to the picture, and the background should not be too casual. Choose some colors or background images that are comparable to the environment to make the advertisement more prominent. It is recommended to avoid solid colors or too full backgrounds. The background should not be too fancy, and the colors should not be too much. Using the picture background can better highlight the theme, have a deep understanding of the baby, and emphasize the characteristics of the creative plan.
We have words that we want to highlight in different colors, so that people who look at it can see what the key is at a glance. The content of the copywriting should be clear, simple and easy to understand, and not too messy. The content should be focused and let the customer know what you are saying at a glance. Don’t use too many fonts and irregular fonts, as moderate font design will make the visual effect better.
Our materials should be close to our theme. When we cut high-quality materials, we should be clean and neat when cutting pictures, and we should not have any flaws. We should be comfortable to match with the materials. The use of materials should not be too much. Too much will make people dazzling, without any focus, and the theme cannot be highlighted. The Taobao store buys pictures, and customers cannot touch the real thing. If the customer can make a deal, the focus is on the pictures. If the picture is made well, it can attract customers and the transaction rate will be very large. Therefore, if you want to build a good Taobao store, you must make every picture well. In addition to the creative main picture of the express train, creative titles are also very important. We should not only optimize the main picture, but also optimize the creative titles. Of course, it is far from enough to do these well. We also need to do a good job in keyword bidding, Taobao Express quality score optimization, etc.
If you want to do a good job, you must first sharpen your tools. The thinking of direct train operation is definitely not to burn money hard or coward, but to burn money with valuable money. Every link and layout must be in place to take effect for a long time. Only in this way can we find a different approach and solve all possible problems in promotion to carry out direct train promotion.
EN
CN
