What are the reasons for the decline in store traffic?

　　Recently, many sellers have reported to the member service department of Laogao E-commerce Club: The store traffic has suddenly decreased? Some sellers doubt whether Taobao’s traffic mechanism has changed, but through Laogao’s e-commerce service personnel, they found that some sellers of the same type of products have not only not reduced their traffic, but have also increased. What is the reason?

　　As Double Eleven is coming, the market trends across the entire network will often be reflected in your store. However, not all stores can perform relatively healthyly. Many stores will experience unhealthy data such as performance declines and traffic declines before Double Eleven. In this case, if you want to make a difference on Double Eleven, you must quickly find the core elements of your performance decline.

　　The traffic decline caused by the arrival of the hot product cycle: all babies have hot product cycles, no matter what category or level you are in, but if you are in a small category, your hot product cycle will be longer, the store foundation will be better, and the hot product cycle will be longer, and vice versa. Of course, after the hot product cycle reaches, your traffic will naturally decline, and then your performance will be affected.

　　The process of traffic accuracy: This is a good situation for Double Eleven, because this year , the matching of personalized traffic between thousands of people and thousands of people will be very common, and it is also a trend, so the process of traffic accuracy is beneficial to Double Eleven.

　　The decline in search traffic caused by single products or store violations: this is fatal. Whether it is a store violation or a single product violation, when you violate the rules, the first thing that will bring about is the decline in the store's comprehensive quality score. Under the store-oriented search trend, your natural search ranking will definitely decline at this time, and the decline in traffic will cause your store level to decline, and then further restrict your free natural search traffic, which is a vicious cycle.

　　Other reasons for the decline in the overall quality score of the store: This situation is also common, that is, the store or single product has not violated the rules, the hot product cycle has not arrived, and the traffic also began to continue to decline (but in general, this decline will be slow). At this time, you have to see if it is due to other reasons that the overall quality score of the store has declined.

　　As Double Eleven approaches, sellers must strictly abide by the platform rules and do not lose the big ones because of small things.

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