The Continuation and Development of Popular Products-Event Marketing

　　I saw an example a few days ago, and I think this event marketing is actually quite good. He mainly uses creativity and leverages the opportunity.

　　I think this thing is very good at that event. Every holiday is like 5.1, 10.1 or Taobao festivals, our conversion rate is very high, higher than usual. Another thing is to grasp the customer's psychology to market and carry out more activities. The needs of customers at different stages are different. We need to do more on each information, just like the boss. If I am at home, I will accept customer service every day to understand the customer feedback issues in a timely manner. Because some of our employees’ feedback may not be particularly accurate, I will talk about interacting with the buyer by catching the customer’s psychology. The last one is how to continue the success of the hot product. We must constantly update and change.

　　Because the entire Taobao changes very quickly now, and the entire category changes very quickly. I think Ren Zhengfei has a very good saying, saying that we don’t want to be the first, but we are always on the road to becoming the first. This can be used for hits. In fact, our hits are the first one now. Maybe tomorrow will not be the first. We need to have a sense of crisis to last longer. There is another change. Follow up on each category in time. We will often pay attention to our opponents, what we are looking at, and what we are doing.

　　The first is the change in the opponent's price. We need to see if its price changes will have no impact on me in the future, the changes in styles, and the sales volume of the event. Also, pay attention to market changes. The first thing is to pay attention to when the market rises. The second thing is to change when the market is at a low point. Finally, what I want to talk about is that there is no shortcut to creating hot products. We will do whatever customers need.

Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!