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What should I do if Taobao Baby is invisibly demoted?

2017-06-07

　　The invisible downgrading of the baby's rights is a headache for sellers. There are many reasons why the baby's rights are downgraded, such as: false sales, changing babies, repeated distribution-style store opening, title abuse keywords, price inconsistent, SKU cheating and other reasons can all lead to downgrading. So, how to solve the problem of Taobao baby being invisibly downgraded?

What to do if Taobao baby is invisibly demoted

　　The editor of Laogao Crown Club will explain to you how to restore the baby’s invisible reduction.

　　When the baby is invisibly demoted, we need to find the reason for the demotion and then prescribe the right medicine.

　　Let’s take false sales as a case. If Taobao suspects that it is false sales, you have to pay special attention at this time. We have to take some remedial measures. The best method at this time is: real traffic and real small account orders. Those who do operations should know that only the search traffic of the express train is the most effective real traffic, and other third-party activities cannot achieve such an effect.

　　If you use the above method, your data visitors will basically be able to return to normal in about a week. Of course, in addition to this method, you can also try to browse the express train and find some real buying numbers to make up for orders.

　　Many friends don’t understand, will the baby still generate real orders after being demoted? In fact, the money that babies can still be sold after their power reduction. What we can do is to increase the transaction proportion of real orders, and to end the 30-day deduction period early.

　　When doing Taobao, almost every shopkeeper has experienced the demotion of the baby. We should not give up. We should take some appropriate measures to treat the dead. It is better to wait 30 days to clear sales.

　　Lao Gao Crown Club reminds: There are many reasons that can reduce the rights of babies. Here we just introduce a common way to save rights. If a store encounters other reasons for the rights of rights, it is necessary to analyze it carefully and find solutions.

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bottom:15px;">　　Shelf thinking simulates the actual purchase scenario. When designing products, you must first understand that your products are placed on the shelves.

　　The shelves themselves are information environments, while the products are purchase information. On the shelves, not only do their own products, but also their competitors' products. Now, there is a virtual buyer standing next to the shelves, and the only channel that operators can access to purchase is the product.

　　This situation is very different from the user's map experience. The latter starts from the user, while the shelf thinking starts from the competitive perspective and supplements the existence of competitors. Although there are also sections for competitive product analysis in the product, it ultimately uses static models and data analysis, and is essentially a scenario-extraction.

　　Only by mastering shelf thinking and restoring the existence of competitors in the scene can we avoid falling into blind spots. Sometimes, when a product is in a deadlock, use shelf thinking to restore the scene and find that it is not a functional problem of the product or an operational strategy problem, but the information that reaches the user is too weak (the shelf products flash by, and the information cannot be retained).

　　After understanding the nature of scene thinking, scene derivation can be performed . Liang Ning once quoted a sentence:

　　All traditional business models are worth reworking in the Internet environment.

　　The Internet is an enhancer of services and an amplifier of scenarios. Internet operations need to combine scenes with the Internet and recreate scenes.

　　For example: a restaurant can develop an interactive mini-game when users are waiting for meals so that waiting is no longer boring. Or set up an instant community, and users who are waiting for meals can join. The restaurant will send red envelopes regularly and hold a red envelope series. Use this method to carry out community operations. When the restaurant releases new products, it will be notified through groups and friends circles, and forward and draw lucky users to taste for free.

　　These actions are completely outside the normal path of the user, but through combination with the Internet, many long-tail needs can be derived. After all, Baudrillard had long predicted that consumption in modern society has long been separated from the function of the object itself and is focused on the symbolic sense.

　　Platform thinking

　　What is the essence of the platform?

　　Maybe everyone has their own opinion.

　　For me, the essence of the platform is to connect with needs and services . Taobao connects to purchase needs and product services; Meituan connects to food needs and O2O services.

　　In this process, the platform mainly undertakes two responsibilities: formulating rules and maintaining rules . Of course, in the early stages of the platform, we still have to look for both BC. When a platform runs spontaneously, it can form an ecosystem and naturally produce other species.

　　Putting platform thinking into operation can often solve the biggest constraint - resource problem.

　　Many new platforms often return in a desperate situation because they are not attractive enough. If you use platform thinking to solve the problem, you can perform the following decomposition:

　　How many methods are there to add n numbers equal to 100?

　　The answer is n types. If 100 is equal to the kol you want to invite, then with the help of platform thinking, the best way is 1+1+2+3+4+5+6…

　　In Kol, Big Kol has its own circle, and Small Kol also has its own circle, but between the two circles, there must be cross-cutting kols. They are the leaders in Kol and the tail of the crane in Kol.

　　From this perspective, it is completely feasible to extend from small kol (1) to large kol (100). In the early stage, the platform can first contact the small kol with a level 1. If the small kol is accumulated, it can develop into the kol with a level 2. As long as the platform has a 2, then the kol with the same level will be quickly accumulated.

　　The difficulty of changing from 2 to 3 is much smaller than the difficulty of changing from 0 to 100. In this battle, the small kols with levels 1, 2, 3... (mainly their fan group) were placed at one end of the balance, constantly exchanged for the existence of the other end of the balance; each time they exchanged, the weight on the user side would increase in multiples, while the difficulty of fighting for advanced kols would decrease in multiples. Until the end, a level of 100 kol will be added to the platform.

　　Not only that, platform thinking can also be used in joint activities, such as: we want to hold a joint activity for reading and want to invite Luo Zhenyu to stand on the platform. At this time, we should look for a reading account that is comparable to Luo Zhenyu, such as Fan Deng’s reading club to communicate.

　　Both parties to the resources must be equal, and a certain undetermined weight must be cast out as a fixed weight.

　　To a certain extent, platform thinking is balance thinking, and users and services are placed on both ends of the balance. If you want to increase users, add weight on the server side; if you want to expand services, add weight on the user side.

　　Of course, platform thinking can only be used in difficult times in the early stages of entrepreneurship. Its real purpose is to build a platform and truly provide a place to connect users and services, rather than a skill in operation.


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