#Laogao E-commerce Newsletter# April 8 E-commerce Morning News

E-commerce newsletter

1. JD.com responded to canceling the basic salary of couriers: the original salary structure is not suitable

According to April 8, media reports earlier that JD.com will cancel its couriers' basic salary and increase the courier receipt task, and will also reduce the courier's provident fund coefficient. In response to this, JD Logistics posted a message on Weibo that after JD Logistics operates independently, it not only serves JD Mall's own orders, but also has a large number of external order businesses, large customer business, and personal express delivery parcel business, etc. The original salary structure is no longer suitable for the new model and cannot provide sufficient incentives to employees with excellent performance. Therefore, we have piloted the transformation of basic salary into more incentive business commissions in some regions. (Yibang Power Network)

2. Pinduoduo responds to "total sales" sales: It has nothing to do with GMV, providing consumers with reasonable reference

Recently, anonymous revelations appeared on social platforms such as Weibo and other social platforms: Pinduo multiple products show sales across the entire network, rather than the platform's transaction data. Taking a certain brand of computers as an example, a single item shows that the "total sales" is 10,000 pieces, and according to the "crawler" software, the number of transactions of this single item is far lower than this number. The reporter contacted the relevant person in charge of the Pinduoduo platform, and the other party said: The platform does have two sales display methods: "total sales" and "pinned" and "pinned". Before it was launched, all platform merchants were notified in the form of an announcement.

"Total Sales" is the sales volume of the same product sold on multiple platforms across the network that is actively authorized by the merchant and simultaneously summarizes the sales volume of the same product sold on multiple platforms across the network. This data has nothing to do with the platform GMV and is only provided by the merchant as a reference for shopping and consumption of this product or a reference for decision making when showing consumers the popularity of their stores across the entire network. "Pinned" refers to the actual sales volume of the product so far in Pinduoduo. (Chuangyebang)

3. Wang Sicong commented that Ruhan plummeted by 37%, which is a company's own problem.

Regarding the issue price breaks on the first day of the "KOL e-commerce first stock" and plummeted by 37%, some media published an article to analyze the number of times, pointing out that the problem lies in the monetization of Internet celebrities. Wang Sicong forwarded the article and expressed his objection: "The monetization of Internet celebrities is not the problem, but the Ruhan company (its own reason)." (Chuangyebang)

4. China's annual retail industry report: 38 trillion yuan of total consumption in 2018, offline retail rebounded slowly after bottoming out

On April 7, the China Department Store Association recently released the "2018-2019 China Department Store Retail Industry Report". The report shows that in 2018, the total retail sales of consumer goods was 38 trillion yuan, an increase of 9.0% over 2017, and the actual growth was 6.9% after deducting price factors. This is a year with a low growth rate over the years. Among them, the retail sales of supermarkets, department stores, specialty stores and specialty stores among retail units above the limit increased by 6.8%, 3.2%, 6.2% and 1.8% respectively compared with the previous year. "Slowing growth rate" has become the keyword of various business formats, and both online and offline are facing great growth pressure. (Sina Finance)

5. Behind the closure of SF Express’s store: the difficulty of retail dream in express delivery industry

Recently, many media reported that the community fresh food supermarket brand "SF Express Preferred" under Shenzhen SF Express Commercial Co., Ltd. (hereinafter referred to as "SF Express Commercial") has closed stores nationwide. The cities that closed stores include Shanghai, Wuhan, Qingdao, Chengdu and other places. All stores in Shanghai have been closed, and the rest of the cities are clearing their stores. (China Business Network)

Internet Information

6. Apple faces 5G dilemma Qualcomm states: Apple has our phone number

April 7 news, according to foreign media reports, a report earlier this week said that it was becoming increasingly difficult for Apple to add 5G capabilities to its upcoming iPhone. Now, Qualcomm president Cristiano Amon has spoken about the dilemma Apple faces in the ongoing legal battle between the two companies. Despite the legal dispute between the two, when asked if Qualcomm would work with Apple, Amon said bluntly: "We're still in San Diego and they have our phone number." "If they call, we'll support them." (E-commerce News)

7. Huawei P30's first batch of orders may exceed 6 million units, and will reach 20 million units throughout the year

On April 7, foreign media Digitimes received news from the industry chain that the first batch of orders for Huawei's P30 series have been prepared, and the first batch of stocks is expected to exceed 6 million units. This quantity is aimed at the world, and its annual planned order volume is about 20 million units. The industrial chain emphasizes that the main production work of this P30 series is completed at the Foxconn factory in Zhengzhou. Due to the sharp drop in Apple's orders, the orders of the P30 series are promoted much faster than the original plan. They are still hiring people, and it is finally estimated that Huawei's mobile phone line employees will have 50,000. (Silicon Valley Analytics Lion)

8. Bailian and Alibaba jointly promote "Yike Convenience" and will need 500 stores this year

According to April 8, Yike Convenience has signed 20 to 30 outlets in Shanghai and plans to open 500 stores this year. Yike Convenience will have two types of store types: central store and satellite store, with a central store area of ​​300 to 500 square meters and a satellite store area of ​​about 100 square meters.

The first Yike convenience store is a central store with an area of ​​about 500 square meters. About two-thirds of the area is fresh or hot food areas. It can provide freshly prepared coffee, roasted bread, hot dishes, Kanto cooking, etc., and one-third of the area sells bottled beverages and packaged foods. The store is equipped with three self-service checkout machines. In addition to Alipay checkout, consumers are also encouraged to use Bailian Wallet.

It is understood that the registered entity of Yike convenience is Shanghai Yike New Retail Network Technology Co., Ltd., which was registered and established at the end of November 2018. The major shareholder is Shanghai Shangtou Holdings Co., Ltd., which invested 570 million yuan to account for 57% of Yike New Retail's equity. Shanghai Shangtou Holdings Co., Ltd. is indirectly controlled by Bailian Group. Hangzhou Alibaba Venture Capital Management Co., Ltd. invested 430 million yuan to account for 43% of the equity. (Yibang Power Network)

9. The total number of tourists received nationwide during the Qingming Festival in 2019 increased by 10.9%, and revenue increased by 13.7%.

According to comprehensive calculations by the China Tourism Research Institute, the total number of domestic tourism receptions in the country during the Qingming Festival in 2019 was 112 million, an increase of 10.9% year-on-year; tourism revenue was 47.89 billion yuan, an increase of 13.7% year-on-year. (China News Network)

Cross-border e-commerce

10. eBay will close the third-party advertising platform eBay Commerce Network from May 1st

On April 8, eBay China confirmed that it will close the third-party advertising network eBay Commerce Network from May 1. After the advertising network is closed, the focus of advertising business will shift to eBay Partner Network and on-site advertising Promoted Listings. eBay official said that for the health of the core market, eBay is working together to shift its dependence from third-party advertising to first-party advertising. (E-commerce News)

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