#Laogao E-commerce Newsletter# [March 9 E-commerce Morning News] Tmall Supermarket denies big data killing old customers: exclusive price for new people, the problem has been solved; Pinduoduo's "Goddess Day" popular products for men's gifts: flowers, perfumes, and lipsticks are on the list again; Jack Ma: Hubei's front-line and female medical staff who aided Hubei have doubled the monthly Huabei credit limit; Douyin creates a "stay at home and shopping" plan with 1 billion live streaming traffic support; Hubei's first batch of "green codes" are issued: people who need to return to work can be collected on Alipay...
E-commerce newsletter
1. The female shopkeeper of Taobao Tmall accounts for nearly half
According to reports on March 8, Taobao data shows that as of now, Taobao Tmall female shopkeepers account for nearly half. Among them, female shopkeepers born in the 1990s account for nearly half, and the second place is female shopkeepers born in the 1980s, accounting for more than one-third. As the post-00s adults, many people have also flocked to Taobao's entrepreneurial army, and the number of female shopkeepers born in the 2000s is twice as high as last year. In the past February, 1 million people have come to Taobao to open a store. (E-commerce News)
2. Tmall Supermarket denies big data to kill old customers: exclusive price for new people, the problem has been solved
According to reports on March 8, some netizens reported that the price of 88VIP members is higher than that of ordinary users, and there is big data to kill old customers. On the morning of March 8, Alibaba's Tmall Supermarket responded that it will have a "newcomer exclusive price" when providing new users with the first order, and there will be a special logo on the corresponding product page. During the Tmall 3.8 event, this logo was not displayed normally, which caused misunderstandings. (Beijing News)
3. WeMall’s ability to access WeChat mini program live broadcast
According to reports on March 8, WeMall has officially connected to the live broadcast capabilities of WeChat mini-programs, and WeMall solutions under WeMall have been connected with the live broadcast plug-in of the mini-programs. At present, Lenovo, Lin Qingxuan, Mengjie and other brands have started online testing of live mini program broadcasts. (E-commerce News)
4. Pinduoduo’s “Goddess Day” popular products for men’s gifts: flowers, perfumes, and lipsticks are on the list again
On March 9, Pinduoduo released the "Popular Products for Men's Gifts on the Goddess Day". The list counts the orders for related keywords such as "gifts" and "women" of male consumers since March, and finally "flowers", "perfumes" and "lipsticks" are on the list again.
In addition, new categories such as "masks" and "game peripherals" have emerged during holiday gifts this year. Since March, the number of flowers purchased by male consumers on Pinduoduo platform has increased by 321.8% month-on-month, and the orders purchased by male consumers for lipsticks and perfumes have increased by 287.9% and 252.4% month-on-month respectively. (E-commerce News)
5. Report: Women are quickly becoming the new force in agricultural product e-commerce
On March 9, the China Poverty Alleviation Research Institute of Renmin University released the "New E-commerce and New Women - Participation Report on Female Business Institutions in Internet Agriculture". The report shows that women are not only the main force of online shopping, but also quickly become the new force of agricultural product e-commerce. In 2019, 59.0% of Pinduoduo's agricultural product sales came from the shops of female shop owners. (E-commerce News)
Internet news
6. Baidu's "Women's Day" search big data: post-90s women become the backbone
According to the news on March 9, Baidu search index on March 8 showed that the popularity of Women's Day is much higher than that of Girls' Day. The earliest group of post-90s generations is already 30 years old this year. Baidu search big data shows that post-90s generations are also the group that pays the most attention to Women's Day among all age groups, and female netizens are almost twice as high as men. (Cailianshe)
7. Jack Ma: The monthly Huabei credit limit for female medical staff in Hubei and Hubei has doubled
On March 8, Jack Ma posted on Weibo that on this special day, he was particularly concerned about a group of people, the female medical staff who were on the front line of the fight against the epidemic in Hubei at huge risks. You are my real goddesses! I want to give you the courageous ones, I believe that the "Huabei fans" across the country will agree: All female medical staff who insist on going to Hubei to support on the front line of Hubei hospitals and in various places will double the monthly Huabei credit limit, and interest exemption will be exempted for three years in installments... Ladies, come back health as soon as possible! (E-commerce News)
8. Douyin creates a "Stay at Home and Cloud Shopping" plan with 1 billion live streaming traffic support
According to March 7, in order to better help merchants quickly acquire online business capabilities, Douyin announced on March 6 that it will launch the "Hometown Cloud Shopping" plan, through special policies such as 1 billion live streaming traffic support plan, green channel for small stores, and official training, it will help portal stores to open online and achieve cloud monetization. (Lieyun.com)
9. Hubei’s first batch of “green codes” issued: people who need to return to work can go to Alipay to collect them
According to reports on March 8, after layers of review, the first batch of "green codes" in Hubei Province as certificates of return to work in the country have been issued through "Ehuihui Office" and "Alipay". At present, Tang Desong, an employee of Yichang Anqi Yeast Company, has obtained the first "green code". It is reported that the "green code" is common and mutually recognized in various parts of Hubei, and will be gradually opened to the province, and low-risk areas will receive the "green code" earlier. (Southern Daily)
Cross-border newsletter
10. Amazon cooperates with the prosecution and strictly prohibits the price of epidemic prevention materials
According to Sina Technology, Amazon said the company is working with the state attorney general to identify and prosecute third-party sellers who exploit the coronavirus panic to conduct price fraud on its website. Amazon said the company has removed more than 530,000 products, mainly because these products may have price gouging issues, and many other products have claimed to fight the coronavirus without proven conditions. Affected by the epidemic, products such as self-operated masks on Amazon have been sold out quickly. As the new coronavirus epidemic begins to spread around the world, the number of orders on Amazon has surged, and some third-party retailers have begun to show counterfeit and shoddy products and price gouging. U.S. Senator Edward Mage wrote to Amazon on Wednesday that Amazon should ban third-party retailers from raising prices. Meanwhile, it hopes Amazon will respond to this question by March 18. (Sina Technology)
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