Brother Yang, he has 200 million fans! !

"Crazy Brother Yang" may be the internet celebrity with the fastest growing fans.

Recently, listed company "Opcom" announced a strategic cooperation with Sanchiyang Network Technology Co., Ltd., the MCN organization of Douyin's top anchor "Crazy Little Brother Yang".

At first glance, there seems to be nothing surprising, after all, there are many cases of cooperation between listed companies and anchors.

However, in the announcement released by Opcom, it shows that the number of fans on the entire network of "Crazy Brother Yang" has reached nearly 200 million...

01. 30 billion listed companies cooperate with 200 million fans and Internet celebrities

Recently, A-share listed company Opcom announced that it has established a joint venture with Hefei Sandang Network Technology Co., Ltd. and a Party C.

Oppocom is a high-tech enterprise focusing on eye health and myopia prevention and control technology and services. Its current main products are hard contact lenses (contact lenses) such as corneal resizing lenses and supporting care products.

This cooperation is different from usual, with one more "Party C" - Zhao Chunsheng. (The information of this person has not been mentioned in the announcement, and it is difficult to confirm the information of the partner online)

The three parties will invest a total of 30 million yuan to establish an enterprise called "Hefei Oupanyang Eye Health Technology Co., Ltd.".

Among them, Opcom invested 17.1 million yuan, accounting for 57%; three sheep invested 12 million yuan, accounting for 40%; and Zhao Chunsheng invested 900,000 yuan, accounting for 3%.

At the same time, Oppocos and the three sheep will jointly build a new brand "DreamSeeClear" , which is in English as "DreamSeeClear".

The cooperation projects include the research, development, production and sales of " color contact lenses and ordinary soft contact lenses and soft contact lens care liquid, eye masks, and eye patches" . OptoShi is responsible for R&D and production, while the three sheep are responsible for online omni-channel sales.

It is worth mentioning that in the introduction of the relevant parties of the agreement, the number of "Crazy Brother Yang" has been broadcasting in real time is 500,000-1 million, the number of fans on the entire network is nearly 200 million, and the number of fans on the Douyin platform is 120 million, and the video has received nearly 900 million likes in total.

02. The stock price plummeted by 11.92%

Although Opcom is aiming for the IP of Brother Xiao Yang, it is actually still working with the Three Sheep MCN organization.

Such combinations are not common in the industry.

However, the cooperation between the two sides is complementary.

On the one hand, Brother Xiao Yang can use the brand benefits and technological foundation of Oppocom to expand the categories and heights of his live broadcast room;

On the other hand, Opcom can also borrow Xiao Yang's traffic and slicing resources to open up a growth situation on the Internet.

Moreover, both of the headquarters are located in Hefei High-tech Zone, Anhui.

But just as both sides were ready to do a big fight, reality played a small joke on them.

On the next working day after OpplectoShi issued its cooperation announcement (August 7) , the company's stock price plummeted by 11.92% , with a rise and fall of -4.03 yuan, and a closing price of 29.79 yuan, setting the largest drop this year , and its market value evaporated by 3.7 billion yuan.

This situation is confusing.

Some media analyzed that the source of the sharp drop in stock prices may be related to Brother Xiao Yang.

A high-tech enterprise cooperates with internet celebrities and seems to be somewhat "reducing its value".

Although this internet celebrity is the top star in the live broadcast industry, Xiao Yang has his own "funny" label, and most of the links to the live broadcast room are low-priced products. This also means that the average customer price of goods produced by Oppocom may not be high.

Moreover, Brother Yang is always stared at by the anti-counterfeiters. Although the small number of complaints do not hide the merits, for a listed company, reputation may be more important.

However, a small storm cannot characterize cooperation.

Brother Xiao Yang and Opcom tried live broadcasts with daily necessities such as contact lenses, which was a natural cooperation.

If the cooperation path between the two parties is opened up, we may see the binding cooperation between Yaowang Technology, Make Friends, Oriental Selection, Wuyou Live and other MCNs and listed companies in the future.

03. The top anchor is crazy about "protecting himself"

It is no strange case for top anchors to expand their business paths.

In addition to "sharing weal and woe" with listed companies, Brother Xiao Yang and Sanhuat also have a live broadcast matrix , with more than 300 signing anchors, and will gradually introduce top Internet celebrities with more than 1 million fans.

At the same time, Brother Xiao Yang also created the video slicing distribution platform "Zhong Xiaoer" , using more than 10,000 video editors to open up a new field of product video sales.

Not only that, the self-operated brand of the Three Sheep, "Xiao Yang Zhenxuan", exceeded 10 million orders in just 4 months; in the future, the Three Sheep will earn foreigners' money and go overseas to layout Tik Tok; if there are enough SKUs, they will focus on offline physical stores in the future.

Taking Crazy Brother Yang as an example, super anchors on various platforms are also crazy about expanding their commercial "moat" for themselves.

Li Jiaqi, who was revealed not long ago, opened a new company with her mother. And there are 9 such companies.

After Dongfang Selection was banned by Douyin for 3 days, its independent APP suddenly made efforts and won 110 million GMV in just 4 days.

Luo Yonghao 's friend successfully made a "curve listing" and incubated multiple brands such as Reloading, Horse, Ozone, etc.

These actions all happened after the big anchors such as Weiya and Lin Shanshan fell, and the gradual decline of live e-commerce.

Today, when the live broadcast room is gradually losing the "lowest price", each anchor is like the Eight Immortals crossing the sea, each with his own magical powers.

When the era of super head fades and live streaming sales no longer writes myths, the "life-sustaining" problem of top anchors has become the next difficult hurdle.