Laogao E-commerce Newsletter on September 19th

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on September 19] 1. Taobao Alliance released the "full-scene integrated marketing strategy" to strengthen sales and strong interactions become well-known advantages; 2. Copycat brands will be hit by the key! "Parking famous brands" and other behaviors will be severely punished; 3. A woman's P transfer record for online purchase of 30,000 yuan has deceived the seller for more than a year; 4. Tmall has become Canada's preferred platform for China to enter China. The sales of Clearwater in the Chinese market have increased by 5 times; 5. It may be hyped to 20,000 yuan. Is the shortage of iPhone X a hunger marketing?

　　1. Taobao Alliance releases "full-scene integrated marketing strategy" and strong sales and interaction become a well-known advantage

　　On September 18, Alibaba's "full-scene integrated marketing" merchant summit was held in Alibaba's Xixi Park. Relevant persons from Taobao Alliance, Taobao and Tmall businesses discussed the new directions and new ways of Taobao Alliance and e-commerce marketing in 2017 with more than 800 merchant partners present. According to the needs of merchants, Taobao Alliance will focus on two demand scenarios: strong sales and strong interaction. In addition to providing full-scene integrated marketing solutions, it will also empower merchants through three dimensions: platform, service and media. (Source: Yibang Power)

　　2. Copycat brands will be hit hard! Acts such as "cocking famous brands" will be severely punished

　　Adida Dog? Hike? Tag horse? Acts such as "cocking famous brands" will be severely punished! The reporter learned from the Ministry of Commerce on the 18th that my country will focus on cracking down on illegal and criminal acts of infringing on the intellectual property rights of foreign-invested enterprises nationwide from September to December 2017. Among them, malicious trademark registration and "cocking famous brands" have become the key targets of crackdown. (Source: Sina Technology)

　　3. A woman’s P transfer record for online purchase of 30,000 yuan cosmetics has deceived the seller for more than a year

　　A woman named Wang bought cosmetics at a "WeChat Business" in WeChat Moments, but she didn't pay the money. Normally, she needs to pay more than 30,000 yuan. Every time she picks the cosmetics, she will use the photo editing software to make a fake transfer screenshot and then send it to the seller. Using this fake transfer method, Wang deceived the seller 12 times in more than a year. It was not until March this year that the seller found that the "old buyer" Wang had no funds transferred. Wang explained: "Some of the ones I bought were fakes, I thought I would cheat them back." On the 18th, the reporter learned from the Qingyang District People's Procuratorate that Wang defrauded others of property for the purpose of illegal possession, and the amount was large, and he should be held criminally responsible for the crime of fraud. At present, a public prosecution has been filed with the Qingyang District People's Court. (Source: China Youth Network)

　　4. Tmall has become Canada's preferred platform for China to enter China. Clearwater's sales in the Chinese market have increased by 5 times.

　　Tmall Fresh said that now, Tmall has become the first choice platform for Canadian brands to enter China. During the G20 last year, the Canadian Prime Minister visited Alibaba's Xixi Park and brought four major "national treasures" including the state banquet's royal PURNATUR pure maple syrup, Yunling gold medal oak ice wine, gold edible oil SunCrop canola oil, and Clearwater fresh lobster, and reached hundreds of millions of Chinese consumers through Tmall. In the past five years, Clearwater's sales in the Chinese market have increased by 5 times, and the growth rate of Tmall platform has been amazing. Both parties will continue to promote more fresh new products to be launched on Tmall. Clearwater global CEO Ian Smith said at the strategic cooperation ceremony. (Source: Tianxia Online Business)

　　5. If it is listed or hyped to 20,000 yuan, is the shortage of iPhone X a hunger marketing?

　　September 19th news, according to US media reports, whether it is the upcoming iPhone X, Nintendo's Switch console or last year's Google Pixel phone, there was a shortage of stock when it was first launched, which has become the norm. Recently, the Wall Street Journal published an in-depth analysis of the reasons why iPhones are always out of stock, especially this year. The article begins by saying that years of experience tells us that technology companies always deliver goods at the right time and place according to their needs - especially Apple, whose CEO Tim Cook has a reputation as a business master. People may wonder if the ongoing supply shortage problem is an Apple strategy? Or some kind of Machiavelli-style marketing method? (Source: NetEase Technology Report)

　　6. No. 1 store accelerates "migration" and terminates cooperation with cloud platform merchants in advance

　　The integration of merchant resources between No. 1 Store and JD.com has further accelerated. After announcing the strategic collaboration with JD Group and moving self-operated and third-party merchants to JD.com, No. 1 Store recently announced another news on the merchant forum that it will terminate its cooperation with cloud platform merchants on September 30. Although No. 1 Store had previously stated that the platform would not be closed and would still operate independently, whether the migration of merchant resources would affect the operating performance of No. 1 Store still caused many speculations from the outside world. (Source: Beijing Business Daily)

　　7. The round-trip shipping fee of SF Express is 100 yuan different. Consumers suspect that the price is increased

　　The same package is back and forth between Xiamen and Beijing, and the shipping fee for using SF Express is more than 100 yuan. This made consumer Mr. Wang wonder if there was a courier's private price increase. Regarding consumer complaints, a relevant person in charge of SF Express said, "We will try our best to extract evidence and find the problem. If it is confirmed that the couriers have randomly raised prices when receiving the goods, they will be warned or fired." Industry insiders believe that the express delivery industry needs to improve the system and technology to avoid the occurrence of similar disputes. (Source: Beijing News)

　　8. Century Jiayuan and Lily.com respond to guidance on marriage and love work

　　The Central Committee of the Communist Youth League, the Ministry of Civil Affairs, and the National Health and Family Planning Commission jointly issued the "Guiding Opinions on Further Improving the Work of Youth Marriage and Love", which will coordinate multiple departments to promote the strict implementation of real-name authentication and real-name registration on the marriage and dating platform, rectify the marriage agency service market in accordance with the law, and severely crack down on illegal marriage agency behaviors such as marriage instructors and marriage fraud. In response, Jiayuan responded that in the past few years, Jiayuan has been calling on the civil affairs marriage registration system to complete network inquiries to avoid the occurrence of some people concealing their marriage history. (Source: Tencent Technology)

　　9. Amazon will create more than 2,000 jobs in Oregon and Ohio

　　Amazon said on Monday that the company will build two new distribution centers, creating more than 2,000 jobs. (Source: US financial website MarketWatch)

　　10. Hermes, FENDI, ARMANI are on the Beijing Quality Inspection Blacklist

　　9月18日，北京商报记者从北京市工商局官网发布的流通领域成人服装商品质量抽检结果中获悉，爱马仕、FENDI以及GIORGIO ARMANI等35款成人服装被检出不合格，涉及的主要问题为产品使用说明、纤维含量、色牢度（耐水、耐碱、耐摩擦、耐皂洗）、起毛起球等项目。北京市工商局官网发布的信息显示，标称进口商为爱马仕（上海）商贸有限公司的1批次爱马仕男式夹克衫，以及标称代理商为芬廸（上海）商业有限公司的1批次FENDI女士针织衫，存在产品纤维含量不合格的问题。标称经销商为乔治阿玛尼（上海）商贸有限公司的1批次GIORGIO ARMANI女装机织休闲西服也出现产品使用说明不合格的问题。（来源： 北京商报）

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