【Pinduoduo】_How do Pinduoduo merchants use promotion to make money

　　The merchants who open Pinduoduo stores believe that they all go there with the intention of making money, otherwise they would not have opened a store. Since we are all in the mindset of making money, how can we make more money and what are the means to make money? This is something that merchants need to think about. When Pinduoduo stores have no sales, no activity positions, and no natural search rankings, the store will naturally not be able to open. Promotion is a very important tool in e-commerce operations !

　　If the store wants to continue to open, the first thing to do is to let the customer see your product. Only when the customer sees the product can he have sales. So how can customers see the product? It depends on store promotion. Store promotion is advertising space. This is based on the keyword bidding of your store promotion and displays the product in a certain position. Today I will focus on how to promote Pinduoduo store to the best and make more money.

　　1. Pinduoduo store promotion relies on keyword bidding to display it in a certain position, so it is naturally closely related to the title.

　　Before you start promoting, create a plan, which includes the words you want to promote. How to choose promoted words is better? You can first use the recommended words or search in the TOP, and then bid for different keywords according to different categories. The initial bid will be higher because the product has no weight and you can make adjustments slowly in the future.

　　2. Choose the most suitable products for promotion in Pinduoduo store

　　If the product performs poorly in all aspects of data, it is a waste of money even if it is promoted, so you should choose the product that is most suitable for promotion based on the data. In the process of promoting products, it is also necessary to reasonably allocate the cost of promoting products. For products with high click conversion, there can be more promotion costs. For products with low click conversion, you can plan to reduce the promotion costs. In addition, during the promotion process, we must set daily limits, which can better control the daily promotion costs.

　　3. When a pinduoduo store promotion encounters a turning point, adjust the limit and keywords

　　In the process of promoting products in the store, when the product has a certain sales volume and ranking, the bid for keyword positions will naturally decrease. The same money will appear here, but the number of clicks and transaction volumes have increased significantly compared to before, and the clicks have changed from dozens to hundreds. If this kind of situation occurs, it means that the turning point of your store promotion has appeared. At this time, you need to ensure that the store promotion is not losing money and increase the limit. Once the limit is raised, the search weight will increase, and the sales weight will naturally be greatly improved. During the store promotion period, the keywords of store promotion should be continuously modified as the category development trends, for example, the keywords of store promotion should be slowly changed from winter to spring, and the time and seasons should also be modified.

　　4. Pinduoduo store promotion promotes popular products

　　As store promotion sales continue to increase, the orders issued by subsequent natural searches will gradually increase, and the registration activity will naturally pass the higher. At this time, you can consider creating hot products, choose products with better data performance, and use the store to promote them.