#Laogao E-commerce Newsletter# [E-commerce Morning News on September 16]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on September 16] Tmall's first-day record of hairy crab season in 2020: 30 million hairy crabs were booked; JD Books' 11.11 combat plan: launching three trump cards of 11.11; Mogujie adjusts software service fee charging rules to take effect on September 21; Suning.com announces new 5G mobile phone product strategy: subsidies are required when it is launched; Zhang Chaoyang: Don't worry about the red ocean of short videos, and firmly believe that the best works come from users...

　　E-commerce newsletter

　　1. Tmall's first day record of hairy crab season in 2020: 30 million hairy crabs were booked out

　　According to September 15, on September 14, Alibaba Fong Crab Festival officially launched the 2020 hairy crab season. Within one day, 30 million hairy crabs were booked on Tmall.

　　It is said that this batch of hairy crabs mainly come from Yangcheng Lake, Hongze Lake, Gaoyou Lake, Changdang Lake and other lake areas that are rich in hairy crabs. Moreover, all the lake areas of the ten main hairy crab production areas in the country have flagship stores on Tmall this year. Among them, Yangcheng Lake is still the most popular lake area among consumers across the country. More than half of the 30 million hairy crabs booked are from Yangcheng Lake. (E-commerce News)

　　2. Mogujie adjusts software service fee charging rules to take effect on September 21

　　On September 15, Mogujie issued an announcement on the adjustment of the "Mogujie Market Software Service Fee Charge Rules" (hereinafter referred to as the Announcement) on the 14th.

　　The announcement stated that in response to the adjustment of the "Mogujie Market Software Service Fee Charging Rules", Mogujie solicited opinions from September 11, 2020 to September 13, 2020, and the rule will officially come into effect on September 21, 2020.

　　The announcement shows that before the change, the software service fee for Mogujie live broadcast business will be charged a software service fee of 10% of the order amount for merchants (not distinguishing whether it is Xinliangpin merchants) through live broadcast. (E-commerce News)

　　3. JD Books 11.11 combat plan: launching three major aces in 11.11

　　According to September 15, today's 2020 JD Book Propaganda Conference came to a successful conclusion. It is reported that the conference is aimed at facing 11.11. JD Books shared the 11.11 combat plan for hundreds of partners online - through the overall marketing layout of "cultural out-of-circle", it proposed a comprehensive preparation guide for traffic, sales, content, brand and other issues that manufacturers are concerned about from four strategic directions: traffic MAX, multi-point explosion, interest matrix, and strong dominance; at the same time, JD Books also celebrated three ace events, including anniversary celebration, JD Literature Ceremony and Super Category Day, to help merchants create marketing explosive points, seize the opportunity of traffic, and work with partners to detonate 11.11. (E-commerce News)

　　4. Suning.com announces new 5G mobile phone product strategy: subsidies as soon as it goes on the market

　　36Kr learned that Suning.com announced its latest 5G mobile phone new product strategy, promising consumers: subsidies will be made as soon as possible when new phones are launched. In addition, from now on, when purchasing new 5G phones on Suning.com App, you will not only enjoy a subsidy price of 10 billion yuan, but also subsidize your phone bill when handling 5G services. (36Kr)

　　5. Rebate online online "Home Home" channel to create a new home business

　　On September 15, the Panoramic Shopping Guide Platform Rebate Network recently launched the "Home Home" channel, cooperating with big brands such as Zhihuashi, Gujia, and Fuanna, aiming to provide users with one-stop home purchase services.

　　It is understood that this cooperation is the first time that Rebate Network has opened up home aggregation service capabilities to brand merchants. Rebate Network will customize content such as traffic support and "value leaks" and "discover good things", and work with partners to build a new home furnishing business format.

　　Rebate Network pointed out that the first batch of partners of the platform are mainly domestic brands. On the one hand, domestic products have risen rapidly and are favored by the main online shopping groups, becoming a new opportunity for consumption explosion. On the other hand, this not only represents a supportive attitude towards domestic products and national trends, but also has positive significance for the rebate network to expand full-scene shopping guide services and create a "consumption decision-making entrance". (E-commerce News)

　　Internet news

　　6. Zhang Chaoyang: Don’t worry about the red sea of ​​short videos, and firmly believe that the best works come from users

　　36Kr learned that on September 15, Zhang Chaoyang said that with the development of drone technology and live broadcast technology, people have lost patience with delayed communication. However, Sohu's split-screen live broadcast technology has made breakthroughs in solving the problem of downstream, and can achieve no delayed live broadcasts without the premise of a huge number of viewers. This made him full of confidence in the future of Sohu Video. "Don't worry about the red ocean of short videos, I firmly believe that the best works come from users." (36Kr)

　　7. China has more than 110 million 5G users, and it is planned to exceed 600,000 5G base stations by the end of 2020.

　　The 5G Innovation and Development Summit Forum with the theme of "5G New Infrastructure, Intelligent Leading the Future" was held in Chongqing. It was learned from the forum that my country currently has more than 110 million 5G users, and it is planned that there will be more than 600,000 5G base stations by the end of 2020, covering cities at or above the prefecture level across the country. (China News Network)

　　8. Pepsi will launch its first sleep-aided beverage: it can improve sleep quality and reduce stress

　　On September 15, according to foreign media reports, PepsiCo will launch a sleep-aiding drink Drift well to help consumers relax before bed. This drink comes in a "Blackberry Lavender" flavor and comes in a 7.5-ounce mini can (approximately 220 ml). According to reports, the drink contains 200 mg of L-theanine, which can improve sleep quality and help reduce stress. Drift well is positioned as a functional water drink. Data shows that the size of functional water drinks in the US market reached US$2.97 billion last year and may rise 5% this year. (E-commerce News)

　　9. Suning.com will launch League of Legends S10 Federation Members

　　On September 15, Suning.com announced that it will launch the League of Legends S10 joint members on the day of the opening match on September 25. The joint members are priced at 49 yuan, and the rights include Suning Super membership season card, League of Legends 5,000 points coupons and 50 yuan shopping coupons. It is reported that Suning.com is the designated e-commerce platform in China for this year's League of Legends S10 Global Finals. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon Air expands rapidly: 9 new cargo planes were added in 3 months, with a total of about 70 aircraft

　　According to September 16, from May to July, Amazon Air added 9 new aircraft. Amazon Air has expanded rapidly this summer, and at this time global air cargo volume has dropped significantly. Currently, Amazon Air department has about 70 cargo aircraft, the number will exceed 80 by 2021, and only 50 in February 2019. (Titanium Media)

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