How to conduct market analysis in Taobao operations?

　　In doing operations, you must do a good job in market analysis. Without the right direction, it will be futile. In the Taobao industry, every awesome operation should have a market analysis ability. Only by doing a good job in market analysis can you understand the competitive environment and make corresponding response strategies faster.

　　It is not as simple as imagined to do Taobao. We need to objectively understand and analyze this market. Only when we understand our market share can we understand our competitive environment. These things will change differently at different stages of stores, so when market analysis, this part is normally done for about half a year. If you do it better, it can last for one year, and if you are more profound, it can last for about two years.

　　Many people think that it is not up to him to decide how much money he earns in a year when he is doing Taobao, but it is not the case. How much money he can earn is entirely up to him. For example, when we have not invested in this career, if the total market in Taobao is only 100,000 per year, it is impossible for us to achieve one million. In other words, when you don’t know anything, you can use whatever source of goods you have to do business. You think it’s very simple to do Taobao. You can take photos and upload them and wait for Dingdong. However, the result is not good, and no one has been there for ten days or half a month.

　　Many people don’t know what the store will be next month after doing Taobao. After doing market analysis, we can clearly know which months of the year are peaks and which months are troughs. We have to make a trough at peaks and we have to keep up at troughs. How to use the time of the trough to make preparations in the future is also very important. If there is no market analysis today, no previous data, no way to judge and filter the entire competitive environment, no way to set the level and goals to achieve now, and no way to plan the strategic direction of the store. Market analysis can provide details on how many competitive babies there are including basic keywords, from these keywords, which group of people, including their age, gender, and consumption level, and then look at the specific situation based on all their attributes and the share of the entire market.

　　We can now give an example in Shanghai. At present, there are so many stores in Shanghai. How can we find one as our strategic goal? We recommend finding a store that is stable from the beginning of the year to the end of the year, whether it is a competitor, whether it is learning, pay attention to the key points, and start with finding a stable store.

　　Taobao has a 28 rule, 80% of its turnover is in the hands of 20%. Without this data, I don't know how to squeeze into the top 100. For example, the lowest sales volume in May 2014 was 3,700 masks. If you don’t sell 4,000 masks in a month, you can basically not make the first 100. This is the initial goal. If you want to have a place in Taobao, you must find a way to make it to the top 100. This picture tells us that if we want to make it to the top 100, then where is our minimum level? Taobao is a relatively stable market, and the data that changes every year will not exceed 10%. We can infer this year's trend based on the situation last year. If a store wants to make a stable profit on Taobao, it must understand how much you need to do in this category.

　　Doing market analysis can clearly place the data there for you to refer to, and the benefits are obvious.

　　As shown in the figure below, the hot-selling index of the shops selling masks in Shanghai within one year refers to the time when these shops are selling hot-selling in this year. According to this table, I would recommend that you choose the first flagship store, because it only has three months of hot-selling index not 100, and it may not be that he cannot sell hot-selling in these three months, but it may be because of the source of goods or preparing for the sales in November. So this store is very stable and can be used as a target or learning object.

　　Most of the data given in the article is captured from business practices, and it is inevitable that there is some moisture. Of course, when operating a store, you need to prescribe the right medicine and adjust it according to your own store situation. Only by doing a good job of corresponding market analysis can you operate the store more realistically and achieve ideal results.

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