Central media frequently like Alibaba's anti-counterfeiting team, which should not be underestimated.

　　To be honest, as a large economy with a transaction volume of more than 3 trillion yuan last year, Alibaba has attracted more and more media attention in the economic and e-commerce fields, especially Jack Ma's call for "anti-counterfeiting like catching drunk driving" during the Two Sessions, which made the outside world realize the complexity of fighting against counterfeiting without death and death without rigidity. As Alibaba continues to fight against counterfeiting by practicing it, especially using big data and the Internet, it cooperates with brand rights holders, public security, procuratorate, judicial and judicial, and people from all walks of life, public opinion has gradually attached importance to the strength of this "national anti-counterfeiting team".

　　Alibaba has been constantly fighting against counterfeiting recently. First, it has established an anti-counterfeiting alliance with well-known brands such as Burberry and LV; then it sued the fake cat food sellers on Taobao with a high-profile claim of 2.65 million yuan; on the 27th World Intellectual Property Day just passed, an open day event was held, inviting people of insight from all walks of life to serve as "specially invited intellectual property protection supervisors" to demonstrate their determination to fight against counterfeit goods. This series of actions has attracted special attention from the central media.

　　Taking stock of Alibaba's trends in the field of counterfeiting over the past six months, it is simply a platform that has done the work of the whole society: at the end of December, Alibaba Group solemnly retaliated against the blacklist of the "notorious market" of the Office of the United States Trade Representative to put Taobao on the list; in January, March and May, a series of litigation wars were launched, allowing counterfeit sellers on Taobao to stand on the court dock; in February and March, the "intelligent gangster ban order" and "counterfeiting poker chase orders" were issued, using technical means to pursue all kinds of "rogues"; in March, it advocated "controlling counterfeiting like drinking and driving", and established a "global anti-counterfeiting alliance" with 30 brands in April, and then held a public open day immediately to unite all forces that can be united to make the society's attention to counterfeiting rise.

　　People's Daily reported that "the first intellectual property supervisor of e-commerce platforms was set up." Procuratorial Daily published "In the E-commerce Era, Faced with New Problems in the E-commerce Era" in the headlines of the comments, discussing "Is the legal sieve to crack down on counterfeit goods too thick?" CCTV Finance and News Channel took turns to show the results of the Alibaba Special Forces; People's Daily, Xinhuanet, China News Network, Guangming.com and other central online media also broadcast the statement of Alibaba CEO Zhang Yong: We must work with various roles in the new economy and join forces to fight counterfeiting.

　　In 2016, Alibaba assisted law enforcement agencies in destroying 3 billion offline counterfeit goods. If Alibaba's "national anti-counterfeiting team" continues to develop according to the trend of 1 billion yuan in anti-counterfeiting investment + 2,000 dedicated personnel to combat counterfeiting, Alibaba's "national anti-counterfeiting team" will inevitably cause earth-shaking changes.

Click to register online to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net