Laogao E-commerce Newsletter on June 16th

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on June 16] 1. A man in Wuhan spent 7,000 yuan to buy crayfish online and received 70,000 yuan in compensation; 2. Large companies have registered counterfeit trademarks: Lao Gandad Lei Bi is not a counterfeit; 3. A large number of merchants are suspected of being "2-choice 1" again by Tmall, and the price of JD.com has been raised? 4. The China-US summit meeting warms up economic and trade cooperation, and Alibaba will gather small American companies to promote new global trade; 5. Will the right be reduced if it does not promote short videos? Taobao official refutes the rumor: It’s a false story!

　　1. A man in Wuhan spent 7,000 yuan to buy crayfish online and received 70,000 yuan compensation

　　On June 16, a man in Wuhan recently spent 7,000 yuan to buy crayfish online. After the goods arrived, he found that the manufacturer was not qualified to produce. He sued him and received 10 times the compensation. (Source: Weibo)

　　Comment: The top priority of food safety.

　　2. Big companies have registered counterfeit trademarks: Lao Gan Dad Lei Bi is not a counterfeit

　　On June 16, "Leibi" imitating "Sprite", "Starbucks" imitating " Starbucks", and "Wahaha" imitating "Wahaha"... These brands are not counterfeits, but registered by the company that everyone is familiar with. In order to prevent counterfeit products, genuine merchants have to register a batch of trademarks first. For example, Alibaba has registered Alibaba's mother, Alibaba's grandpa, Alibaba's grandma, Alibaba's brother, Alibaba's younger brother, Alibaba's sister, Alibaba's sister, and Alibaba's baby; Starbucks has registered Starbucks, Barksing, Baxingksing, Simbucks, Simbucks, Simbucks, and New Bart. (Source: Weibo)

　　Comment: See you for a long time.

　　3. A large number of women's clothing merchants are suspected of being coerced by Tmall "2-choice 1" again and significantly raising the price of JD.com

　　According to June 16, the 618 promotion is in full swing, and various platforms have launched large-scale discount promotions to attract consumers. However, a reporter recently received a news from netizens that he found that the price of multiple women's clothing brands in JD.com's 618 promotion venues has not dropped but increased, and the price difference between the same product on JD.com and Tmall can be as much as 3 times. The reporter's search found that taking Liebo as an example, the same product price is 329, Tmall 199; JD price is 259, Tmall is only 69; Handu Yishe's same product price is 318, Tmall price is 188; JD price is 228, Tmall price is 118; JD price is 288, Tmall price is 142... This round of price adjustment involves at least several well-known women's clothing brands such as Liebo, Handu Yishe, La Chapelle, and Evely. (Source: China.com)

　　Comment: It’s hard to say why.

　　4. The China-US summit meeting warms up economic and trade cooperation, Alibaba "meets" small American businesses to promote new global trade

　　June 16th news, on June 20th, Alibaba Group will hold a small and medium-sized enterprise forum with the theme of "Connecting the World" (Gateway 17) in Detroit, USA. Create more development opportunities for American small and medium-sized enterprises, farmers and entrepreneurs, drive the United States and serve Chinese consumers, thereby promoting China-US economic and trade cooperation

　　In April this year, the leaders of China and the United States held a formal meeting at Mar-a-Lago in Florida and agreed to promote the 100-day plan for Sino-US economic cooperation under the framework of the China-US comprehensive economic dialogue mechanism.

　　The convening of the "Small and Medium Enterprises Forum" shows that the two countries are actively exploring their substantive economic and trade cooperation, while Alibaba, on behalf of Chinese companies, is actively extending an olive branch to the American business community, especially small and medium-sized enterprises with great potential for Sino-US economic and trade cooperation. (Source: Laogao E-commerce Circle)

　　Comment: Alibaba links the world.

　　5. Will you be demoted if you don’t recommend short videos? Taobao official refutes the rumor: It’s a false story!

　　On June 16, "Taobao forced the implementation of short videos. Merchants without uploaders will demote their rights in three months and half a year later!" After this rumor came out, the merchant circle caused a lot of shock. "Tianxia Online Merchants" asked Taobao for confirmation of this matter, and received a response: "The argument for downgrading power is false, and short videos will not affect search rankings." On the other hand, content marketing represented by short videos is the general trend of Taobao's future development. Whoever seizes this bonus period to make the first layout may gain a leading position in the next stage of competition. (Source: Tianxia Online Business)

　　Comment: Short videos will be weighted.

　　6. JD.com has also started to promote mobile phone rental business

　　On June 16, JD.com recently announced that its JD.com guaranteed rental is available for renting new phones starting from 7.6 yuan a day. It is understood that JD Baozu is a self-operated leasing platform under JD Group and was launched as early as February this year. JD.com Baozu and Alipay machine rental businesses are different. Alipay’s machine rental business is to cooperate with multiple third parties, and you can apply for a machine rental with a Sesame Credit score of 600 or above. JD.com guarantee is self-operated and the guarantee deposit is frozen by credit card authorization. (Source: Lianshang.com)

　　Comment: Renting a mobile phone feels unreliable.

　　7. Wukong Bicycle needs to be refunded within 30 days after exiting the market for 5 months

　　On June 16, just five months after the official operation, Chongqing Zhanguo Technology Co., Ltd. issued a statement to officially end its Wukong Bicycle Service and Wukong Bicycle withdrew from the shared bicycle market. This is the information the reporter learned from Wukong Bicycle’s official Weibo this morning. Wukong Bicycle issued a statement that in early June, Wukong established a aftermath working group, and after fully communicating with investors, all investment funds were fully refunded; staff have been sent to recycle the bicycles retained in the market and basically recycled. Regarding the money that users have recharged in the APP, Wukong said that within 30 days from the date of release of this statement, users with balances (including deposits) in the APP account will continue to apply for refunds. Please contact customer service as soon as possible. (Source: Wukong shared bicycle)

　　Comment: Shared bicycles are not easy to do.

　　8. After the WeChat mini program is advertised, the advertising function will be launched on WeChat.

　　According to June 16th, today we learned that the WeChat mini program has launched the advertising function, search for related category keywords, and the advertiser's brand will be given priority. TechWeb opens the mini program search page, enter "hotel", "fruit", "air ticket", and "train ticket" and the brands of the relevant advertisers are all displayed on the top. (Source: TechWeb)

　　Comment: Balance the user experience.

　　9. Weird, Amazon obstructs shoppers from comparing prices online

　　According to the latest news from foreign media, global e-commerce giant Amazon recently obtained an incredible patent. In physical retail stores, Amazon is preparing to use various technical means to prevent consumers from comparing prices online and try to keep consumers' consumption expenses in our store. According to the patent description, in a physical retail store, consumers familiar with online retail often visit competitors' websites after seeing the product to compare prices, while Amazon will intercept users' network access through the retail store's Wi-Fi service and make various response actions. (Source: Tencent Technology)

　　Comment: This patent is a bit cheap.

　　10. Nike plans to lay off more than 1,000 employees to cope with the decline in sports shoes sales

　　According to reports on June 16, Nike Inc. (NKE) is reportedly planning to lay off more than 1,000 employees worldwide, as part of the restructuring move the sneaker giant has taken to cope with slowing sales. Nike said on Thursday that the round of layoffs will affect 2% of its global employees. By the end of May, the company had more than 70,000 employees worldwide, including retail staff. Nike said the layoff plan is part of a strategy focused on key markets, digital sales and reducing product volumes. The company's future orders for products in North America in recent quarters declined. (Source: Wall Street Journal)

　　Comment: Reform.

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