#Laogao E-commerce Newsletter# [E-commerce Morning News on July 29]

      Morning news: It is said that Pinduoduo co-founder Sun Qin has been transferred to the front line of community group buying; Mogujie Holdings Ruisha Technology has increased its live e-commerce ecosystem layout; Douyin special effects data report: 1 out of every 5 submissions in the first half of this year; Amazon Singapore website launched Shop Local to help small and medium-sized enterprises expand their business; AliExpress skateboard products sales and buyers increased by nearly 50% year-on-year...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. It is said that Pinduoduo co-founder Sun Qin has been transferred to the front line of community group buying

      According to the report on July 28, according to "LatePost", Pinduoduo's co-founder and former legal person Sun Qin has been transferred to the front line of community group buying business and served as "governor" and is responsible for Gansu and Qinghai provinces. At present, Pinduoduo has not yet expressed any opinions on this matter. In response to this, many former employees expressed a "sad" for Sun Qin's transfer. A person close to the grocery shopping business said that the population distribution of Gansu and Qinghai provinces is relatively sparse, which is not conducive to the development of community group buying business. The business volume is already near the ceiling, making it difficult to create business increments, and the grocery shopping business GMV of the two provinces ranks the lowest among all provinces. (E-commerce News)

2. News says that NetEase Yanxuan’s organizational structure has been adjusted to establish a “main website business center”

      So far, including the previous supply chain center, product technology center, product center, marketing center, and user operation center (customer service), NetEase Yanxuan has established six major business centers. It is understood that since NetEase Yanxuan determined its omni-channel strategy in the middle of last year, channels outside its main sites such as Tmall, JD.com, Douyin, and Kuaishou have achieved great growth, so it is necessary to develop external channel business separately from the main site business. In addition, the adjustment also announced that the main website of NetEase Yanxuan APP will simplify the operation of activities and weaken the GMV goals. In the future, it will mainly undertake the role of accumulating core users and cultivating new and explosive products in the next stage. (E-commerce News)

3. TikTok Special Effects Data Report: 1 special effect is used in every 5 submissions in the first half of this year.

      On July 29, Douyin recently released the "TikTok Special Effects Data Report", showing that in the first half of this year, the Douyin platform launched an average of more than 100 new special effects every day; on average, one of the 5 submissions uses special effects. According to the number of submissions of users, window grilles are the most popular interactive effects among Douyin users this year, followed by bottle masks, good luck in the Year of the Ox, can’t catch up with me, rainbow rabbit, three-year-old photo, etc. (Yibang Power)

4. Mogujie Holdings Ruisha Technology increases its investment in live e-commerce ecological layout

      According to July 28, Mogujie recently issued an announcement stating that the transaction to acquire Ruisha Technology has been completed on July 26. Mogujie said that it has signed a final agreement with Hangzhou Ruisha Technology Co., Ltd. through the merger of its subsidiary entity Hangzhou Juangua Network Co., Ltd. to increase and acquire the controlling stake in Hangzhou Ruisha.

      Mogujie said that it hopes to find more online marketing channel solutions through Ruisha. This acquisition of Ruisha is of great significance to Mogujie to create a richer live e-commerce ecosystem. It is reported that Hangzhou Ruisha Technology mainly provides retail information product solutions for brand companies such as member informationization, smart stores, smart shopping guides, WeChat mini program live broadcasts, short videos, and malls. (Yibang Power)

Cross-border newsletter

5. Saudi fashion e-commerce platform Nejree completes US$15 million Series A financing

      July 29th news, Saudi fashion e-commerce platform Nejree announced that the company has completed a Series A financing of US$15 million, led by Impact46 Growth Fund. It is reported that the e-commerce startup from Riyadh was founded in 2018 and recently launched a product trial (TNBL) feature called "Nejree Closet". Nejree Closet allows consumers to try it for free before deciding to purchase a product without any advance payment. Nejree said the company will use some of the funds raised to continue developing the Nejree Closet service and bring it to new markets. (Yibang Power)

6. WeLaB Huili Group launches high-quality installment e-commerce platform and enjoys buying

      July 28th news, recently, WeLab, the leading financial technology group in Asia, officially launched the high-quality installment e-commerce platform, further improving its business layout on the C-end. The team also spent a lot of energy on product selection before the platform went online, reaching users directly through precise categories and selected brands, and implementing the brand concept of "what you want to buy is here". In addition to domestic merchants entering, Jixiangmai has also introduced cross-border products, which enriches the categories while further enhances the competitiveness of the products. (E-commerce News)

7. Amazon Singapore launches Shop Local to help small and medium-sized enterprises expand their business

      According to AMZ123, recently, Amazon Singapore has opened a special "Shop Local" store for small and medium-sized enterprise sellers, and will conduct a series of promotional activities. It is understood that this activity will end on August 9, 2021. The Shop Local page displays various categories from small and medium-sized enterprises, including home furnishings, electronic products, catering and other categories. According to the latest Amazon 2021 research, more than 50% of young Singaporean consumers are fans of Shop Local. It is reported that this Shop Local event will provide more than 225 free tools to help sellers expand their business. (E-commerce News)

8. Sales volume and number of buyers of AliExpress skateboard products increased by nearly 50% year-on-year

      July 28th news, the Tokyo Olympics are in full swing, and the skateboard street-style competition, which was the first time the Olympics has been opened. According to AliExpress data, the number of roller skateboard products on the platform doubled year-on-year, with sales and buyers increasing by nearly 50% year-on-year in recent years.

      Among them, roller skate sales increased by more than 10 times year-on-year, and roller skate helmet sales increased by more than 200% year-on-year. The emerging electric skateboards have grown very rapidly, although the average customer price is as high as US$500. TeamGee, a domestic brand that mainly sells electric skateboards, just joined AliExpress in May this year and has topped the category ranking in July. The market demand in developed countries such as North America, Australia, and Western Europe is very strong.

      In addition to skateboarding, this year, a sporting boom has also set off a global sports boom due to the successive holding of many sports events such as the European Cup, the Copa America, the Tour de France, and the Olympics.

      速卖通平台数据显示，欧洲杯、美洲杯等赛事，带动足球等运动球类销量同比上涨超60%，多种球鞋销量同比上涨超150%。在速卖通以奥运为主题的年中盛典活动中，运动品牌商家销售额环比上涨近30%，徒步露营、高尔夫和应季的水上运动用品增长迅猛，环比增长均在50%以上。各国家市场中，巴西市场增长最为显著，GMV同比增长超过170%，支付买家数同比增长超200%。

      The Tour de France, which just ended earlier this month, drove the sales of cycling products on AliExpress to rise by more than 80% year-on-year. Large items such as electric vehicles and electric scooters have doubled, with cycling suits nearly 1 times, and cycling shoes nearly 3 times. Brazil has grown more than three times, France has exceeded one times, Spain and South Korea have exceeded 80%. Professional categories with high customer unit prices have performed outstandingly, with sales of goods above US$100 accounting for more than 1/3. (E-commerce News)

Internet Information

9. Meituan affiliated companies apply for registration of the "Qiaolu Purchase" trademark

      On July 28, Meituan's affiliated company Beijing Sankuai Technology Co., Ltd. recently applied for registration of the "Qiaolu Buy" trademark. The international classification involves scientific instruments and advertising sales. The status is currently under application. At the same time, the company applied to register trademarks such as "Tuanli Value", "Beautiful Value", "Tuantuan Value", "Mei Weekly Pay", "Mei Weekly Pay", "Wei Weekly Pay", and "Mei Weekly Card". International categories include financial property management, advertising sales, scientific instruments, website services, etc. (Yibang Power)

10. Chinese Restaurant Association and Meituan launched the traffic area "Salute to Henan Caring Merchants"

      July 28th news, today, the China Hotel Association and Meituan Hotel launched the "Salute to Henan Caring Merchants" traffic area to pay tribute to the merchants involved in disaster relief work. The area displays nearly 2,000 hotel merchants who have contributed their rescue efforts in the flood situation and illuminates the label of "Henan Charity Merchant". A relevant person in charge of Meituan Hotel said that Meituan Hotel will provide assistance through traffic support and other forms to help merchants resume work and production as soon as possible and resume normal business. (Yibang Power News)