Xue Zhiqian's Road to the Most Popular Star Store Owner on Taobao

　　In fact, Xue Zhiqian has long been known as the "Taobao veteran". In the difficult times before, like many literary and artistic young people on Taobao, he also had the stage of "pursuing business to support his music dream by relying on the income from Taobao stores.

　　Someone has calculated for Xue Zhiqian that in 2016, his popularity was at a rate of 120 fans per minute. Also thriving is his witty words and Taobao store. Recently, Xue Zhiqian was selected as the "Rich Man of the Year" by Taobao, which means that this "joke player" who is best at rap has also become the most successful star store owner on Taobao. Playing live broadcasts and posting on Weibo, Boss Xue relies on his popularity to set off a whirlwind in Qian's circle of friends every time he promotes. After becoming popular, although he has less time, "I will still read the user's comments, and I will also focus on the overall quality of the clothing." - Xue Zhiqian said in an interview with the reporter.

　　Don't want to just make a "fan economy"

　　In 2016, DSP achieved explosive growth, with the number of store fans reaching 900,000. Those items with a strong "Xue style" style are still making records, such as the "World Peace" T-shirts, which have sold 20,000 pieces.

　　Regarding 2017, Xue Zhiqian said that he would no longer overload his work arrangements. He planned to focus his interests on clothing and other things. While launching the Tmall flagship store, DSP will also launch multiple sub-brands on men's clothing and develop women's clothing and children's clothing. Xue Zhiqian said, "You should be more casual in life and be more serious in making clothes, because you can't afford to lose this person." Xue Zhiqian said that he did not want to make his brand a product of the fan economy. "I want more people outside the fan group to accept this brand. I don't want to follow the crowd, but I still have to stick to myself."

　　Although there is already a team of more than 50 people, "Serious Xue" has done it himself, insisting on modeling every product in the store, and even making trouble for the Antarctic films at minus 20 degrees Celsius. "Everyone likes to run to Europe, but I want to do it even harder!" When the temperature dropped sharply to minus 40 degrees Celsius, Xue Zhiqian was so cold that he couldn't put on his clothes.

　　In October 2015, Xue Zhiqian made a comeback on Taobao with his own trendy brand Dangerous People (hereinafter referred to as "DSP". In less than a year and a half, this Taobao store with an average average customer price of 400 to 500 yuan has become the Three Crown store.

　　In Double 11 in 2016, DSP even reached the 8th place in Taobao's iFashion men's clothing deal, following Jack Jones and GXG. Xue Zhiqian admitted that DSP's performance surprised him because he did not pay much attention to sales.

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