#Laogao E-commerce Newsletter# [May 10th E-commerce Evening News]

Evening information: 1688 adjusts anchor upgrade rules to simplify growth tasks; JD.com’s domestic consumption report: the proportion of post-95 users increased by 11% year-on-year; Douyin e-commerce launched a huge number of Qianchuan 520 billion traffic acceleration season activities; eBay updated the "Seller Center" page; Dunhuang.com has newly built secondary category solar lights & renewable energy equipment...

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E-commerce newsletter

1. 1688 adjusts anchor promotion and downgrade rules to simplify growth tasks

According to May 10, 1688 will issue notices and interpretations of the 2022 anchor rules upgrade notice and interpretation. Starting from May 23, 2022, the platform will adjust the rules for the promotion and downgrade of anchors: the anchor points are counted according to the natural weekly, with a maximum of 1,000 points. The anchor level and equity relevance are higher, and the equity cycle is consistent with the anchor points statistical cycle; in addition to obtaining more exposures based on traffic rules, a variety of new ways to actively obtain traffic coupons. The traffic acquisition channels are more diversified, and you can obtain the viewing volume of live broadcast rooms through clear task items. (E-commerce News)

2. JD.com’s domestic consumption report: The proportion of users born after 1995 increased by 11% year-on-year

On May 10, today, JD Consumer and Industrial Development Research Institute released the "2022 Young People's Domestic Products Trend Report". Since the beginning of this year, young consumers have purchased more domestic products than before. Among brands that have formed a certain sales scale, the proportion of domestic users born after 1995 increased by 11% year-on-year, and the overall ratio of users who purchased domestic products to imported products was 1.7, while this figure was 1.3 in the same period in 2021. In addition, the top three imported categories that young consumers love to buy are personal care, beauty and skin care, and toy instruments. (E-commerce News)

3. The 1688 merchant version of the PC will be upgraded and replaced by the original Qianniu workbench

According to May 10, 1688 announced that the 1688 merchant version of the platform launched the PC terminal of the 1688 merchant is a one-stop workbench product exclusively for 1688 merchants. It combines Wangwang chat reception, customer service panel, order/product service panel, intelligent auxiliary reply robot, inquiry service data, application market plug-in, message center, 1688 seller workbench entrance and other functions. It is compatible with the main functions of the original Qianniu workbench and optimizes the added 1688 platform exclusive functions. (E-commerce News)

4. Alibaba holds the 18th Alibaba Day Friends Meeting

It is understood that in 2009, Alibaba launched guarantee projects such as the "Dandel Plan" and the "Rainbow Plan". In July last year, Alibaba further added millions of medical insurance to employees and their children, and at the same time increased the interest-free housing loan amount for employees to 800,000 yuan. Since 2017, 350,000 Alibaba employees’ parents have participated in the “Carnation” physical examination service for free. At the end of 2021, Alibaba also launched heartwarming plans one after another, adding new welfare systems such as full-paid companionship leave, parental leave, and long-term service leave. (E-commerce News)

Internet news

5. TikTok e-commerce launches huge number of Qianchuan 520 billion traffic acceleration season activities

According to May 10, Douyin E-commerce recently launched a huge Qianchuan 520 billion traffic acceleration season event, with the event time from 00:00 on May 9, 2022 to 23:59 on May 22, 2022. This event is for account owners who legally register accounts on the Juliang Qianchuan platform. In terms of rights and interests, the event provides a number of welfare support, including: exclusive traffic rights for new customers, exclusive promotion of goods for 520 events, no orders, sign-in and receive gifts, 520 trendy product marketing tasks, exclusive traffic coupon package flash sale, and sharing huge amounts of traffic prize pools, etc. (E-commerce News)

6. Meituan Takeout discloses the algorithm rules for "rider labor safety guarantee"

According to May 10, today, Meituan Takeout released the relevant rules of "rider labor safety guarantee", mainly including giving riders the right to take orders and giving riders a more reasonable and relaxed delivery time. In order to solve the problem of abnormal scenarios, Meituan Takeaway has launched a series of measures: First, reduce possible abnormalities in orders. For the abnormal scenarios predicted and identified, two methods of "single stoppage time + system correction" are provided to make the delivery time of the order more reasonable; second, to deal with possible abnormalities by riders, riders can set the upper limit of order acceptance through re-ordering, transfer orders, and setting the "simultaneous order acceptance volume" by themselves, and manage their own order acceptance rhythm. (E-commerce News)

Cross-border newsletter

7. eBay updates the "Seller Center" page

On May 10, eBay recently issued an announcement stating that it is making some modifications to the "Seller Center" to help sellers better sell on eBay. According to the announcement, eBay has redesigned the "Seller Center" page, and the new page has become cleaner and more modern, allowing sellers to find the information they need quickly. At the same time, the seller can go from the new page to the official website of the eBay Seller Center. It is reported that the updated Seller Center will support sellers to visit in various environments, and the connection with the Seller Center official website can also allow sellers to easily access various international sites. (E-commerce News)

8. Dunhuang.com has built new secondary category solar lights & renewable energy equipment

On May 10th, Dunhuang.com issued a notice on the migration of solar lamp products. In order to cooperate with the industry to focus on the development of renewable energy equipment and create professional product scenarios, the lighting industry has now built new secondary category solar lamps & renewable energy equipment, focusing on matching industry resource support. The announcement shows that the seller must move the products of outdoor lighting > solar lamps and solar accessories according to the specific product form to the bottom-level category corresponding to solar lamps & renewable energy equipment from the date of the announcement. The product migration deadline is 18:00 on May 31, 2022. Products that have not been moved within the deadline will be removed from the shelves and the category will be closed. (E-commerce News)

9. Yunda International launches Nepal integrated transportation services

On May 10, Yunda International recently announced the launch of Nepal integrated transportation services, aiming to provide logistics solutions for China's online shopping commodity export transfer services, which can realize the centralized transportation of cross-platform, cross-merchant and multiple types of products, and integrate the products exported multiple times into the integrated transportation and export to meet consumers' personalized procurement. It is understood that Yunda will deliver items sent from China to Nepal safely and timely to consumers through domestic express warehouses, such as air transportation packages, and high-demand and strict standards. Nepal's integrated transportation is scheduled to be shipped, with multiple flights taken off every month and the delivery frequency is stable. (E-commerce News)

10. FBA rating and resale plans will no longer accept manual order creation

It is understood that the automatic removal of unsold items means that the unsold inventory in the Amazon operation center does not require manual settings and will be automatically set to "automatically remove". Amazon has added a value recycling option to these unsold inventory. Amazon's US/European station has launched three services: "renovation", "rating and resale" and "batch clearance". In addition, the FBA rating and resale plan can only be registered and joined through automatic removal of unsold items, and rating and resale orders cannot be submitted manually. (E-commerce News)