Why did Jack Ma bombard the logistics company?

　　#Laogao E-commerce Information# On May 22, in Yunqi Town, Hangzhou, Cainiao Network's "GSLS Global Smart Logistics Summit" was full, just waiting for the arrival of Alibaba's "number one economic prophet" Jack Ma.

　　Sure enough, Jack Ma, 53, did not disappoint everyone, and publicly bombarded many domestic logistics companies: "Many logistics companies have been listed, and more logistics companies are queuing up to go public... The only feeling is that I have become a rich man in ranking, which is meaningless"! And asserted: In the future, unprepared logistics companies will definitely be eliminated!

　　At the beginning of Taobao, Jack Ma once said, "Alibaba will not do logistics", but in fact this is just an empty statement. As early as 2007, Jack Ma joined forces with Terry Gou to invest in Best Logistics; in early 2010, he invested 70 million yuan in Xingchen's rapid development; in the same year, he established large warehouse and distribution centers in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, and established regional warehouse and distribution centers in more than 20 provinces and cities.

　　In 2013, Alibaba and nine companies including Fosun Group, Intime Group, Fuchun Logistics, SF Express, Shentong, YTO, ZTO, Yunda and other nine companies established Cainiao Network, and unified the e-commerce, logistics and other companies into a "big platform" or "big alliance".

　　In recent years, Alibaba has strengthened its strength in express delivery, large-scale logistics, smart warehousing and other aspects through investment in Quanfeng, Yuantong, Daily Shun, "10 billion marriages", and participating in Xinyi Technology, and continuously developed its layout in the vertical logistics field.

　　Looking at Alibaba's layout, it is not difficult to find that Jack Ma's so-called "no logistics" only refers to not participating in "express delivery", but from the upstream supply chain to warehousing and distribution, transportation and other links, they have been deeply imprinted by Alibaba.

　　However, Jack Ma is not satisfied with this, "Beijing, Shanghai, Shenzhen, Guangzhou, not faster; Yunnan, Guizhou, Inner Mongolia, and Xinjiang are fast, which is called fast." The regional differences in logistics still exist today are well-known obstacles to the development of the real economy and the sinking of e-commerce channels.

　　As Jack Ma said, in the next ten years, China's express parcels will increase from 100 million per day to 1 billion per day. What kind of logistics companies can accomplish such an important task?

　　First, collaborate with Cainiao Network data and share resources. Since China's manufacturing has been deeply rooted in the hearts of the people and the inventory in the real economy is also very high, why are there still many truck drivers in China in a state of "semi-unemployed" and always "take jobs" to survive without one order? Answer: Alibaba Cloud big data analysis was not used.

　　As mentioned above, the core of the logistics system Alibaba is striving to build lies in the sharing of data and resources. Under the coordination of Cainiao Network, it effectively realizes the connection between data between e-commerce, logistics, and consumers, thereby effectively reducing inventory and allowing consumers to get satisfactory products in a timely manner.

　　Therefore, in Jack Ma's view, all logistics companies will be open and transparent in the future, and use the Cainiao Network platform to achieve optimal allocation of resources. Logistics companies that do not meet this requirement will eventually be eliminated. (Implications for a certain company)

　　Secondly, attach importance to technological innovation. Smart logistics is the main direction of future development. For example, intelligent sorting robots, smart forklifts, etc. have been widely used by some large logistics companies in warehousing, loading and unloading of goods, etc., which will reduce the chance of errors in manpower operations and improve logistics efficiency. Cainiao Network can provide technical and equipment support to many logistics companies.

　　Again, adopt modern management and attach importance to talent cultivation. The era of "seven aunts and eight aunts" competing for relationships and logistics has passed. The future logistics companies must be enterprises with modern management technology and a certain talent reserve. In terms of employee benefits, necessary protections such as "three funds" (three insurances and one fund), "hardware" (five insurances and one fund) must be provided. Only in this way can front-line employees have sufficient motivation. (Implications for a certain company)

　　In addition, pay attention to environmental protection. The hundreds of millions of unrecyclable garbage generated by express parcels every year, the large amount of waste gas emitted by logistics fleets, etc. have become an urgent problem at present. As a result, Cainiao Network's ACE plan and JD.com's green and environmentally friendly new energy vehicles were produced...

　　From the above, Jack Ma personally stood up for Cainiao Network's strategic upgrade plan and put forward the idea that "many logistics companies will be eliminated in the future", which is obviously those outdated logistics companies that cannot form a joint force with Cainiao Network. However, data sharing is easy and resource coordination is not difficult, but many logistics companies always think about this question: After cooperating with Cainiao Network, how much cake can you get from the overall income of 1 billion packages per day?

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