#Laogao E-commerce Newsletter# [June 5 E-commerce Evening News Brief]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on June 5] 1. Taobao: Securities and other consulting business personnel must hold a certificate to work; 2. 7-Eleven opens a beauty and cosmetics complex store to enter the beauty market for the first time; 3. The scale of social e-commerce users will exceed 300 million platforms to play the game as a focus of competition; 4. Suning has ordered merchants to ban JD Logistics, otherwise they will close the store directly; 5. Liu Qiangdong: Local governments should not blindly develop the fruit industry, as supply is already oversupply...

　　1. Taobao: Securities and other consulting business personnel must be certified to work

　　Today, Taobao issued a public notice on the interpretation and change of securities consulting product rules on the "Taobao Products Banned". It is reported that the main changes to this rule are: new securities and futures investment consulting commodity control situations. It also issued a notice on June 5, 2018 and officially took effect on June 12, 2018. (Yibang Power Network)

　　2. JD Fresh has established a help center for agricultural products that will make unsalable sales more successful

　　JD Fresh has established a help center for unsalable agricultural products, aiming to drive the sales of unsalable agricultural products in various places, turn the stock into incremental volume, and reduce farmers' losses. JD Fresh has also become the first fresh food e-commerce platform in China to establish a help center for unsalable agricultural products. Liu Qiangdong also expressed on his personal social account that he hopes local governments will expand their agricultural product development ideas, such as organic food, and at the same time, they should also guide local high-quality agricultural products in the direction of branding. (36Kr)

　　3. 7-Eleven opens a beauty and cosmetics complex store and enters the beauty market

　　On June 5, Unigroup, which has permanent authorization for 7-Eleven in Taiwan, recently announced the establishment of K·Seren, a beauty sales channel brand, and combined it with 7-Eleven convenience stores to open the 7-Eleven beauty composite store at Banqiao Station in Taiwan.

　　Unlike the past practice of 7-Eleven introducing external brands through the "store-in-store" model, this joint-branded compound store retains the respective signs of 7-Eleven and K·Seren on the outside, and has separate entrances, with internal spaces connected. The walls and ceilings in the store present the logos of two brands at the same time. As a supplement to the 7-Eleven product structure, K·Seren stores provide more than 1,300 products, including makeup, facial care, hairdressing, convenience medicine and other top ten items, most of which are best-selling and highly rated products on the market. It is reported that the number of products in K·Seren stores is 4 times higher than that in general 7-Eleven stores, focusing on female groups such as college students and office workers. (E-commerce News)

　　4. The scale of social e-commerce users will exceed 300 million platform gameplay becomes the focus of competition

　　iiMedia Research (iiMedia Research) data shows that the number of social retail users in China was 223 million in 2017, and is expected to increase to 310 million in 2018. iMedia Consulting analysts believe that social e-commerce relies on interpersonal relationships and acquaintance networks to achieve fission growth, which can effectively achieve communication and reduce the platform's customer acquisition costs. In the future, the scale of social retail users will maintain a high growth rate and continue to expand. (donews)

　　5. Suning has rumored that merchants will ban JD Logistics, otherwise they will close the store directly

　　Recently, Suning ordered merchants to ban JD Logistics, otherwise they would close the store directly. Screenshots show that two e-commerce leaders from Suning issued an announcement to all members of the group stating that it is strictly prohibited to use JD.com's logistics to deliver orders for Suning.com's sales. Once it is discovered that JD.com Logistics is used, the management center will directly close the store and report to the group and put it on the blacklist. (Technology Sunfish)

　　6. Liu Qiangdong: Local governments should not blindly develop the fruit industry, as supply is already greater than demand

　　JD CEO Liu Qiangdong said that due to information asymmetry, a large number of agricultural products are unsalable every year, and strongly urged local governments not to blindly develop the fruit industry. Liu Qiangdong said that according to statistics, most fruits are now in oversupply. In recent years, a large number of imported fruits have eroded the market for some domestic fruits. He suggested that local governments expand their agricultural product development ideas, such as organic food, and at the same time, they should guide local high-quality agricultural products in the direction of branding. (36Kr)

　　7. Macy's China official website will be closed on June 9

　　On June 5, the official website of Macy's, a famous American department store chain, announced that it will cease operations on June 9.

　　From the homepage of Macy's China official website, the official website will be closed on June 9, 2018, but at present, the "Tmall 618" promotional event is being held by Macy's official overseas flagship store at Tmall, without any changes.

　　It is understood that Macy's China Company was established by Macy's Department Store in cooperation with Hong Kong Feng's Group. Macy's Department Store owns 65% of the shares and Feng's Group owns 35% of the shares. The company's headquarters is located in Hong Kong, and all orders are issued through Lifeng Logistics, a subsidiary of Feng's Group. (E-commerce News)

　　8. E-commerce giants rush to grab World Cup copyright Alibaba Suning rekindles the money battle

　　Although the Chinese national football team has not been shortlisted for this year's World Cup in Russia, domestic capital is still eyeing the World Cup, and the dispute over the copyright of the new media content in the World Cup has caused a huge shock to the industry. With only more than ten days left before the official opening of the World Cup, Youku won the right to play the 2018 World Cup with lightning speed and won the right to play with CCTV. From negotiations to signing, it took three days of blitzkrieg, Youku said this was a counterattack, "not the first to negotiate, nor the one with the highest bid." This also implies that there are other major new media players in sports events participating in the negotiations with CCTV this time. Previously, it has been rumored in the industry that Tencent and Suning, which have many experience in live broadcasting events, will surely win this "World Cup copyright war". (Time Weekly)

　　9. Alibaba releases a green report, which will reduce China's logistics cost to GDP to 5%

　　Alibaba released its "Green Technology Report" for the first time today, which mentioned a number of technologies such as data center brain, liquid-cooled servers, natural air-cooled, and intelligent logistics. For example, Alibaba Machine Intelligent Laboratory uses machine learning to realize intelligent power and thermal energy control in the data center and automatically regulate it; this technology can save 25% of the refrigeration cost for most production rooms. (Phoenix Technology)

　　10. Ant Financial's focus in the future will shift from payment and consumer finance to technical services

　　In the future, Ant Financial will shift its focus from payment and consumer finance to technical services, with the goal of increasing the proportion of technical services to revenue from 34% last year to 65%. (Reuters)

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