How to build a talent system suitable for e-commerce?

　　Traditional e-commerce companies often fall into the rickshaw driver model - bosses act as firefighters and work hard, and the loss of corporate talents, especially outstanding cadres, and the limited space for employee development, making it difficult to grow bigger. At the regular meeting of Laogao Crown Club, Dr. Nie Kun and Nie put forward his own unique insights and a complete set of solutions for corporate team development "Making money from the system: Design of e-commerce ecosystem derivative model - Design based on automatic expansion of organizational systems and incentive systems."

　　The following is a selection of full texts:

　　What I am talking about today is making money by relying on systems, designing e-commerce ecosystem derivative model, based on the design of an organizational system and incentive system that can be automatically expanded. Let me first introduce myself. I am an associate professor in the Department of Human Resources, Zhejiang University of Technology and Business. I opened a Tmall store in July 2011, with sales of about 3.5 million that year, sales of about 10 million in March 2012, and expected a growth of about 3-4 times in 2013.

　　What I am talking about today is how to build a talent system suitable for e-commerce to achieve rapid and spontaneous replication and expansion of enterprises.

　　How to exert enthusiasm of employees?

　　Last time, a person mentioned the points performance system. In fact, the enthusiasm of employees is not being realized now because they are all year-end performance. So you can quote this point performance system. Like a game, if you do well, you will increase points. If you do not do well, you will deduct points. After you reach a certain point, you will increase your salary. If you deduct too much points, you will decrease your salary. This can achieve salary adjustments multiple times a year. This is a system concept, so the core keyword is the system.

　　We are not unfamiliar with the system, because we are in the Alibaba system and Taobao ecosystem, but the system is very powerful. You need a lot of energy to build it in the early stage, but after it is built, it will grow very rapidly. I have four sentences to share with you here: first-class companies selling ideas, second-class companies selling brands, third-class companies selling services, and fourth-class companies selling products. You can think about the stage you are in now and in which stage you will develop in the future.

　　How to make the boss manage it with ease?

　　I make leather jackets. Our category is very homogenized. It is impossible for leather jackets to add any patterns to the appearance. Before, some people couldn't sell them and made a lot of money by just getting goods. However, I think it has not been optimistic in the past two years. The cost of leather jackets is very high and the cost gap is also very large. The cost of one foot of leather ranges from 5 yuan to 30 yuan, but laymen can't see it at all.

　　Now we are in the content of our center. The first rickshaw driver is the tired e-commerce boss. There is no need to talk about this. Many of the bosses here are in a similar situation to me. Last year, I did almost all the work except customer service. After a year, I felt very tired. I made money from selling cabbage and had a heart of selling white powder. I got up earlier than chickens and slept later than dogs. I was under a lot of pressure. In the end, I might not make any money. Then I was thinking about why I was so tired, is there a solution? Is this kind of lifestyle I want? I believe that some of the bosses here are in this kind of rickshaw driver situation.

　　Rickshaw drivers have several prominent disadvantages.

　　The first point is that the boss is a firefighter, who is exhausted and unable to do so.

　　The second point is the loss of outstanding cadres.

　　The third point is that the development space encounters the ceiling.

　　So I think we need a new model to solve, and the boss can easily:

　　The first point is that the boss gets away from specific matters and focuses on strategy and market.

　　Second, the cadre turnover rate is low and the team is strong.

　　Third, excellent employees have enough development stage, and all employees want to be generals.

　　Fourth, enterprises can expand rapidly and become stronger and bigger.

Click to register online to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net