Insurance price for 27 days! The Double 11 battle is escalated, and Luo Yonghao turns to Taobao!

It is getting closer to this year's Double Eleven promotion. It is reported that the first wave of pre-sales will be launched at 8 pm on October 24, which means that Taobao and Tmall merchants have only the last 5 days left before this battle...

In the past few days, Taobao merchants have previewed the grass in major live broadcast rooms in advance, and everything is ready. Taobao and Tmall, as the largest e-commerce platform, have also been making frequent moves recently, and have vigorously supported merchants to sprint for Double 11 in various aspects such as live streaming, shopping experience, and price insurance services.

1. The price is guaranteed for 27 days! Price and insurance service rules upgrade

For consumers and merchants, the price setting of products is a key factor in stimulating consumption.

Consumers hope to buy back great value while taking advantage of the big promotion, but in the past rules, there will be discount combinations such as cross-stores for every 300-50, large coupons, etc. During Tmall Double Eleven every year, there will be discount combinations such as cross-stores for every 300-50, large coupons, etc. Sometimes some discounts are not calculated into the price difference, or some merchants change the product links, which makes it impossible to keep insured. The price problem plagues consumers and has become a key problem that Taobao and Tmall platform has focused on solving this year.

According to October 18, at 8 pm on October 24, the Tmall Double 11 pre-sale event will officially begin.

Taobao and Tmall have upgraded the price and insurance service rules during this Double 11 event—

From the previous price insurance within 15 days after payment, it has been changed to the full price insurance within 15 days after payment/payment to November 11 after the event ends on November 11, that is, from the payment date to November 26, the maximum price insurance time is extended from 15 days to 27 days.

When consumers purchase products with price guarantee logos, if the same product from the same merchant has a price reduction during the price guarantee period, they can initiate a price guarantee application and apply for a price refund.

At the same time, Tmall said that during Double Eleven, the platform will actively supervise merchants' behavior of "raising prices first, then reducing prices". If the active products are found to have increased their prices in advance, the merchants will be reminded to make rectifications. If they are not rectified in time, they will not be able to participate in the event.

According to the new price insurance rules, not only does it include price differences caused by price reductions in product prices and changes in product discounts, but also 88vip95% discount is also included. Even if consumers "buy more expensive", they can enjoy the price difference by clicking "one-click price insurance" before November 26.

In this way, consumers can buy with confidence. For merchants, the additional layer of protection of the platform price insurance mechanism can also attract a large number of consumers to order on Double Eleven.

2. During Double 11, improve the problem of "shopping cart full"

The Double Eleven promotion is approaching, and many consumers have already chosen their favorite products and are waiting for the event to start.

However, many netizens said on social platforms that their shopping carts were full before Double Eleven arrived, and a large amount of shopping demand was difficult to truly release, so that the platform and merchants missed a large number of orders, which became an indescribable pain.

To this end, Taobao platform has upgraded the capacity of shopping carts many times.

In 2012, Taobao shopping cart capacity was 50 items

Expanded to 100 pieces in 2015

Expanded to 120 pieces in 2016

In April 2021, Tmall expanded its capacity to some users with insufficient capacity again, from 120 to 200.

Today, a year later, 20% of users still have insufficient capacity. There are also platform data showing that an average of 10 million people per day were reminded for the full shopping cart.

In response, Taobao staff said that they have been paying attention to the user's voice about shopping cart capacity. Every day, they can find that users are prompted because the shopping cart capacity is insufficient. This will be improved on Double Eleven. In this way, it not only improves consumers' shopping experience, but also brings more orders to merchants by clearing the shopping cart to a certain extent.

3. Taobao Live vigorously supports specialty store broadcast merchants

Taobao Live is the main battlefield for e-commerce sellers to focus on layout. Recently, Taobao Live mainly targets specialty store broadcast merchants, launching the theme activity of "Double Eleven Treasure Good Stores", going deep into 11 major life scenarios, focusing on the 100 subdivisions to develop circles, and helping the continuous growth of specialty store broadcasts. I hope that professional and interesting merchant anchors with different interests can bring consumers to see more diverse and richer and more interesting lifestyles through the live broadcast room window.

In terms of activity rhythm, this activity is divided into four stages: warm-up period (October 13-23), 1111 treasure store group formation period (the list of group formations announced before November 1), competition period (November 4-November 9), and sprint period (November 10-11).

The activity rules and rights of these four stages are different. Among them, during the water storage warm-up period of the former station (October 13 to October 23), store broadcasters will make the ranking for 3 hours a day. Store broadcasters with the TOP1-TOP10 hourly list can receive traffic coupon rewards from different levels, and store broadcasters with the TOP1 hourly list can receive the highest traffic coupon reward of 1,500.

For store broadcasters, they only need to complete the relative tasks to reach the list to get more exposure and help the Double Eleven promotion business explode. Why not do it?

4. Luo Yonghao may premiere on Taobao on "Double 11"

In addition to the merchant store broadcast model, leading anchors can bring impressive results to merchants by live streaming. With Li Jiaqi's return in September, Taobao live broadcast once again triggered a new round of buying frenzy.

Now, the live broadcast world may change significantly again. According to relevant news, Luo Yonghao, the top anchor who quits Douyin, will start the "Double 11" premiere on Taobao Live.

Although Taobao has not yet responded to the matter of "Luo Yonghao starting Taobao live broadcast on Double 11", "Luo Yonghao" and "Make a Friend" have opened accounts on Taobao live broadcasts. Among them, the number of fans of the anchor with "Luo Yonghao" has reached 28,500, and the number of fans of the anchor "Make a Friend Yanxuan Store" has reached 12,100.

In addition, a "Make a Friend's Strict Selection Store" store was also opened on Taobao, and the number of fans exceeded 10,000.

It is understood that Luo Yonghao’s “Double 11” premiered on Taobao is currently in hot investment.

Luo Yonghao was invited to help on Double 11. Taobao live broadcast focuses on short-term influence and the sales itself. As the saying goes, "If the mountain does not come to me, I will walk towards the mountain." Taobao Live has joined Luo Yonghao, which may be a good opportunity for merchants looking for anchors to bring goods. You might as well take advantage of Luo Yonghao's momentum to enter Taobao and become a product selection in Luo Yonghao's live broadcast room, and perhaps you can earn a lot of traffic on Double Eleven.