Morning information: 1688 upgrades the star rating system of large market products: assist merchants in obtaining more business; new content added to "Tmall Logistics Time Limit Management Standards"; Pinduoduo's cross-border e-commerce platform Temu promotes 1-cent wallet free shipping activity; Lazada online supermarket department reaches a supply cooperation agreement with Musgrave; Shopee launches "Shopee Ads" free training live broadcast...
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E-commerce newsletter
1. 1688 upgrades the star rating system of large market products: assist merchants in obtaining more business
On September 19, the 1688 platform recently issued an announcement on the upgrade of the star rating system of the 1688 major market products. In order to better improve the authentic and effective expression of high-quality products on 1688.com, provide buyers with a better purchasing experience and more efficient purchasing decision-making basis, the 1688.com upgraded and added product explanation video to increase the corresponding product star rating scores, thus bringing more procurement business to merchants. This upgrade will take effect on September 23, 2022. Scope of change: Large-market product rating system for mobile and PC (excluding industrial products, industrial products still use industrial products star rating assessment). (Yibang Power)
2. New content added to "Tmall Logistics Time Limitation Management Specifications"
On September 17, Tmall platform recently issued an announcement stating that in order to reduce the impact of force majeure factors on merchant shipment logistics, Tmall plans to add relevant content to the "Tmall Logistics Time Limit Management Specifications". Among them, new content in Chapter 5 Consumer Instructions: If a merchant delays or out of stock due to special circumstances such as floods, fires, earthquakes, epidemic control, major government meetings, major events, etc., Tmall will extend the delivery time depending on the merchant's impact, and compensation will not be supported during this period. (E-commerce News)
3. JD Sports and iResearch Consulting released the "2022 Chinese Young People's Movement Development White Paper"
On September 17, JD Sports recently jointly released the "2022 Chinese Young People's Movement Development White Paper". This "White Paper" is a research on the development and behavioral attitudes of sports in young people aged 14-30 in my country. It consists of five parts: the current development status of the sports industry, the overall sports characteristics of young people, the development status of eight categories of sports events, the participation characteristics of young people's future sports development trends, and the development characteristics of sports brands and service platforms. It analyzes the sports characteristics and insights into the future development trends of contemporary young people from multiple dimensions. (E-commerce News)
Internet news
4. Baozun E-commerce announces the "marketer" of smart platform: assisting brands to improve their marketing capabilities
September 19th news, Baozun E-commerce recently stated that in order to help brands comprehensively improve their marketing capabilities, Baozun E-commerce has built a new generation of intelligent marketing platform that spans omnichannels, covering intelligent delivery, content manufacturing, consumer research and membership (private domain) operations - marketers - providing a powerful engine for brand marketing breakthroughs in the stock era. Marketers are a collection of platform-based e-commerce marketing capabilities. It includes the all-region media delivery management platform - Yunbian, intelligent content operation platform - Yunchuang, omnichannel marketing visual analysis platform - BBI, and omnichannel member operation tool - ShopCat. Marketers are committed to providing solutions in full scenarios from paid advertising -> content marketing -> member operation -> brand consumer operation -> marketing effect analysis, using Martech technology to improve the execution efficiency of e-commerce marketing and provide certain guarantees for the results. (Yibang Power)
5. Benlai Life Assistance Products were selected as "Excellent Case of Rural Revitalization in China's Business in 2021-2022"
Recently, with these agricultural products as representatives, the practical experience of life in helping rural revitalization has been awarded again and was successfully selected as the "Excellent Cases of Rural Revitalization in China's Business in 2021-2022". This excellent case is evaluated by the professional review working group from multiple angles such as contribution value, social influence, and reference significance. The selected cases were officially announced in the "2022 New Era China Business Social Responsibility Forum" directed by the China Business Federation and hosted by China Business Daily and China Business Magazine. (E-commerce News)
Cross-border information
6. Pinduoduo cross-border e-commerce platform Temu promotes 1-cent wallet free shipping event
It is understood that Temu was relatively simple when it was launched on the first day, with almost no activity sections, and the promotion was only 20% off for the first order of ordinary new users. Afterwards, Temu launched three major promotional activities: free shipping, 30% discount, and free returns. As of now, Temu ranks 14th in Apple Store Shopping APPs. (E-commerce News)
7. Lazada Online Supermarket Department reaches a supply cooperation agreement with Musgrave
September 18th news, Musgrave recently announced a new supply partnership with RedMart Singapore, an online supermarket department under Lazada Singapore. The partnership will ultimately allow Musgrave to supply more than 400 products to the Lazada platform from its SuperValu private label range and other Irish brands. The new agreement represents an expansion of Musgrave’s influence in the region and will see the group’s products open to new markets in Southeast Asia to Irish manufacturers and suppliers while being offered to customers across Singapore. (E-commerce News)
8. The secrets of the global e-commerce SaaS service platform store were selected for the first time in Cloud 100 China
On September 18, Jingya Capital and Cui Niuhui recently co-sponsored the "Cloud 100 China" online press conference. At the meeting, the 2022 "Cloud 100 China" list was grandly released, and the global e-commerce SaaS service platform - Store Xiaoshu ranked first in the first batch of "Cloud 100 China" list. This time it was selected for the Cloud 100 China list, which is also an affirmation and recognition of the achievements of store secrets by the cloud industry. The store secretary will continue to move forward with reputation, continue to deepen his efforts in global e-commerce SaaS field, increase efforts in product research and development, and promote the coordinated development of the e-commerce industry chain through digital technology. (E-commerce News)
9. Dunhuang.com updates the alliance CPS marketing delivery agreement: the basic commission rate of some products is 6-8% by default
On September 18, Dunhuang.com recently updated the alliance CPS marketing delivery agreement. Alliance CPS advertising is results-oriented and will be charged according to the transaction amount after issuing the order. The content of this update agreement is as follows: The new version of the affiliate marketing agreement requires the whole store to join, rather than the single or part of the store’s products. Secondly, Dunhuang.com adjusts the basic commission of CPS - the basic commission rate of some product types is 6-8% by default. (E-commerce News)
10. Shopee launches "Shopee Ads" free training live broadcast
On September 18, Shopee recently launched a free training event "Shopee Ads", aiming to help sellers increase their store's exposure to ads in the APP by using Shopee Paid tool. Shopee will start four live training sessions on September 13, 14, 27 and 28 respectively. During the training period, Shopee will gradually show how to create ads, analyze ads, and define metrics and strategies based on results. In addition to “Shopee Ads,” Shopee will also host other educational and free webinars at the Seller Education Center this month, aiming to train more than 2 million sellers registered on the platform. (E-commerce News)
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