A must-see Taobao product selection data analysis

　　Novice will encounter more problems when opening a store. The first problem facing novices is how to choose products. Choosing a Taobao model seems simple, but it is actually not that simple, especially to make the selected model easy to sell well. Maybe you will be troubled by not finding a good style and worry about not promoting it properly, but no matter what, you hope that the store can have better sales. Taobao’s selection of models is the first step to achieve better sales. If you don’t even take the first step well, subsequent sales increase, creating hot products, etc. will be useless. There is a basis for choosing the right product among thousands of products, and analyzing the market conditions is a good solution. So what analysis should be done in the early stage of choosing a store?

　　1. Analysis of product market demand

　　Before opening a store, you must analyze the market conditions, what is the customer's demand, whether the demand is large, whether the market conditions are good, whether it can continue, and whether there is potential. These all need to be analyzed through data.

　　In addition, there are also some products that are not popular but have good sales. Here are some examples:

　　1. Featured products

　　There is a market for selling some special products on Taobao, because many people are limited to their own living environment. Selling some special products that many people cannot access can often arouse people's interest. For example, you can sell some local specialties, some foreign trade products that you cannot buy in China, or unique DIY exclusive customized products, etc. These products are not available in real life or cannot be purchased, so there is also a great demand for them and are suitable for online stores.

　　2. Branded products

　　Branded products are also very suitable for operating on Taobao, because many buyers are very loyal to branded products, but because some brands are not highly popular, they cannot be purchased locally. We can also see that the products in brand stores on Taobao can be sold even if they are expensive, so branded products are very suitable for online stores.

　　3. Commodities with high profits

　　We can choose some products with large profit margins, such as cosmetics, clothes, etc., and choose products with small market competition from these major categories for sale. Because high profits are equivalent to selling many low profits, the after-sales problem will be reduced, which is more conducive to our maintenance of the store. Moreover, products with high profits are easier to operate during later promotion.

　　2. Analysis and summary of target population

　　After determining the product category, we need to refine the product and position the store a unified style. So, how to position the store? This requires analyzing the target population, and we need to think from the perspective of the customer.

　　1. Style positioning

　　Take clothing as an example. There are not too many clothes in the store. Most people who buy clothes have more iconic styles, such as ladylike style, casual style, personality style, etc. If there are too many clothes in a store, it will be unfavorable for subsequent conversion. If Taobao searches for BF-style women's clothing, the clothes produced are all the same BF style. If a sweet and ladylike clothes appear, it will not conform to the consumer's purchasing rules.

　　2. Functional positioning

　　Some products have some functional positioning, such as office supplies. There are many types of office supplies, which can bring more conversions to the store. If consumers want to buy a pen, they may buy them together when they see the eraser.

　　3. Attribute positioning

　　Only when the store attribute positioning is accurate can the search crowd be accurate and the conversion transactions will be high. For example, if you search for slim clothes, enter the store and suddenly see a model wearing fat and larger clothes in a bunch of slim clothes. The consumer experience will be reduced, and the store classification will be messy, which is not conducive to consumers' search and browsing.

　　Finally, I would like to give you a suggestion on product selection: make products or categories you are familiar with. Style is very important to us and determines all our later operations, including our search, shelves maintenance, direct train promotion, event promotion, etc. In fact, choosing a model is simply to determine the high conversion word, find the high conversion style, and then make a high conversion title. A series of operations for listing and maintenance promotion are the complete operation process of hot products.