How to make a personalized main image with a high click-through rate?

　　Everyone knows that the main picture is the first factor that affects click-through rate. And traffic = display * click-through rate , that is, under the same display, your click-through rate will double, and your traffic will double accordingly. Moreover, click-through rate is also one of the key factors that determine whether Taobao provides you with traffic support.

　　Nowadays, the traffic on mobile phones accounts for more and more, and the main picture on mobile phones not only affects the click rate, but also helps the conversion rate very much. However, the screen display of mobile phones and PCs is different, and people’s browsing situations are also different. Therefore, as the mobile phone traffic becomes larger and larger, we should cater to the characteristics of the mobile phone screen in the main picture production. In this way, we can get greater traffic support. Today I will tell you how to make a personalized main picture with high click-through rate.

　　1. Why does Taobao support products with high click-through rates on new products?

　　As we all know, the newly launched treasures do not have the influence of thousands of people, but only have some basic weights. It's like a piece of white paper, clean, so how can you have a good picture? The first one is very important. And click-through rate plays this role.

　　When a new product is on the shelves, the click-through rate directly reflects your baby's popularity in the absence of any data. Taobao is based on the principle of customer preferences, and the early support for babies with high click-through rates is very obvious. Therefore, the main picture that is crucial to affect click-through rate is very important. Of course, the click rate is high, but it cannot be abnormal.

　　2. Basic requirements for the main picture

　　We understand the importance of the main picture and we also know that the traffic on the mobile phone is the mainstream traffic now. What we need to know now is that the main image on the mobile phone needs to have basic requirements.

　　1. The size of the main picture

　　A. The size of the main picture on Taobao is square, that is, the height and width are the same, so that it will not deform during display. If the size of the main image is not square during production, then Taobao will automatically process it into a square display during display, which will lead to deformation. B. The minimum size of the main image of the baby is 310*310px. For pictures with the main image size of 800*800 or above, the picture enlargement function can be provided on the baby details page. Therefore, the author recommends that sellers use 800*800 in the main image size of Taobao, so that they can use a magnifying glass effect.

　　C. The image size of the main picture on Taobao cannot exceed 500KB. The bmp and png formats are a little larger than the image files in jpg format. The main picture is the most important factor affecting click-through rate.

　　2. Is the main picture square or long picture

　　1. Generally, the main picture is made into a positive way;

　　2. It seems that the main picture is a bit bad to make a rectangular shape. However, we found that in some new product galleries and style galleries on Taobao, the current model is the "waterfall gallery" model, which is the display method similar to that in women's dress style galleries when we talked about categories. Therefore, if our baby can enter the style hall or a new product hall, it is also OK to make a rectangular main picture. After the new product cycle has passed, we will change the main picture to show our baby's styles to a famous limit. Some friends will ask, how do we know that we can enter the new product store? Teach you a simple method. After our treasures are put on the shelves, we can make a rectangular picture. PS: Of course, the premise is that our products are suitable for making rectangles.

　　3. Features of the main picture of the mobile phone

　　The size of the main image on the mobile phone will shrink by about 20 pixels, and the base image and top information of the main image will not be visible on the mobile phone. Say important words three times:

　　1. When making pictures, you need to pay attention to the famous size of the picture display is 220*200px. Although it is designed as 800*800 and has a magnifying glass function, when it is displayed on computers and mobile phones, the famous size is only 220px.

　　2. The sixth picture of the clothing category is 800*1200px, which is a 2:3 ratio. Now, the main picture of the clothing category has the sixth vertical picture, which will be displayed first when searching on mobile phones.

　　4. The idea of ​​making the main picture

　　A good main picture is basically analyzed by the following two points.

　　1. First, study the treasures of your peers and extract different selling points, because different selling points are also part of the differentiation. The specific operation method is to sort out the main picture of the keyword homepage and carefully find the difference.

　　However, it is never differentiated to refer to peers only. To truly distinguish them from their peers’ pictures and texts, the second point is very important.

　　2. Be sure to learn from other products across categories, but you also need to consider whether your products and your customer base match this graphic style!

　　If you do the above two points well, your main picture will definitely not be bad. Of course, it is simple to say. In practice, you must be attentive, careful and careful, and compare. Finally, you must use the express train to test the main picture, because what you think is good will always be just what you think. Small and beautiful is the most core way of survival for small and medium-sized sellers. It can not only ignite your click rate, but also greatly improve your conversion rate!

　　5. How to make a personalized main picture

　　So how to make a personalized main picture with low click-through rate? Let me tell you the general idea:

　　1. Basic requirements

　　a. Try to color the system one of the main pictures of 5 products;

　　b. The picture should not have borders, and do not put multiple pictures together. One picture only reflects one aspect of the content;

　　c. Don’t make too much publicity to avoid psoriasis;

　　d. Please pay attention to the shooting of the details of the picture, the details are often the most touching;

　　e. The five main pictures should be planned as follows: the first front view, the second rear view, the third side view or details, the fourth detail view, and the fifth detail view.

　　2. Selling point analysis products must have selling points, which is the first consideration for optimization of main charts.

　　3. The customer population should be analyzed and you should make pictures to suit your customer's tastes. There is definitely nothing wrong with it.

　　4. Analyze direct competitors (price, ranking, sales, etc.), look at competitive sales strategies, and make targeted plans.

　　PS: If his price and sales are not as good as you, then it can be the same. If he is not as good as you, then you must highlight your own differences.

　　5. Make differentiated designs. (Source: Seller Information)

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