In order to make the express train effective, these tips need to be learned

　　1. Set daily limit

　　1. Budget: It is recommended that the shopkeeper set a budget every day. Even if he is a rich man, he must set a budget no matter how much money he has, so that the budget can be consumed every day. A brief conclusion based on experience: the data performance of the budget that has been set and can be used every day is better in reducing PPPC and improving quality scores than the plan without a budget.

　　2. Standard delivery: The system will promote the normal display and promotion according to the shopkeeper's direct train, which is completely manual and autonomous control, which can more accurately analyze the data performance that the shopkeeper wants. Suitable for fast traffic acquisition.

　　3. Intelligent and uniform delivery: It can help the shopkeeper control the uniform delivery of the budget, and select high-quality traffic in each period to improve the baby's conversion effect. Advantages: Improve product conversion, collection, car addition, clicking, etc. Disadvantages: Do not intervene manually, and do not accurately analyze the data you want.

　　4. Under normal circumstances, it is recommended that the shopkeeper choose standard delivery to facilitate management and more accurately analyze the direct train data.

　　2. Delivery platform

　　1. It is recommended to only open the site for normal categories. If it is not open outside the site, the data on conversion, collection, and car additions placed on the site are much higher than those on the site. Of course, large facilities and some health products can be placed on and off the site at the same time.

　　2. Currently, most of the platform traffic is mainly wireless, and the wireless data performance is better than that of the computer. In the early stage, when creating a direct train, it is recommended that the shopkeeper turn off the computer delivery (only with shutdown permission), or bid 0.05 yuan on the PC side.

　　3. When PC wireless is turned on at the same time, you must separate 2 different plans, one plan to open PC and the other plan to open wireless. The click rate of PC is extremely low, and the early score increase requires a high click rate. If PC wireless is in the same plan at the same time, the click rate of PC side will lower the overall click data of the plan, which is not beneficial for scoring.

　　4. Mobile discount: When wireless was unable to bid separately in the past, it was just bidding on PC and then raising mobile discounts to achieve wireless bidding. Now, after wireless and PC can bid separately, time-sharing discounts are basically useless. Here is a special reminder that mobile discounts still affect targeted click deductions.

　　3. Set the delivery time

　　1. Full-time delivery: Discounts are available all day.

　　2. Industry template: The system will automatically generate a time discount ratio based on the performance of the category data, such as peak flow periods and peak conversion periods. The industry data is still very different from the store data, and it is not recommended that the shopkeeper use industry templates.

　　3. Custom template: The shopkeeper can customize the time discount ratio according to the peak period of his store conversion or the peak period of traffic diversion. However, there is a misunderstanding when setting the time discount, that is, many shopkeepers will set the same discount in one cycle in the same time period. For example, through statistics, the conversion performance is the best at 9:00 pm within 7 days, and the shopkeeper will set the same discount at 9:00 pm in 7 days. In fact, there will be high and bottoms in the same period of 7 days. For example, the category of office supplies is good for mornings and afternoon conversions and abortions from Monday to Friday, but it will not work on Saturdays and Sundays. Therefore, time-sharing discounts must be set based on actual data statistics.

　　4. How to count the time period when conversion or high abortion within a cycle? Come to the business consultant to find the real-time overview, go to the page to drop down to find the real-time trend module, here you can compare the visitor and conversion data in the last 3 months. The shopkeeper only needs to count the data for 14 days.

　　5. In order to facilitate the statistics of 14-day conversion or visitor data, I made a statistics table with formulas in the table. You only need to fill in the order quantity or visitors every day, and the table will automatically calculate the data that the shopkeeper wants.

　　4. Set up the placement area

　　1. The store traffic is low. It is recommended to open the entire region when building a new plan (not open abroad). The purpose is to test the performance ability of the store population. In the later stage, you can screen according to your performance ability.

　　2. The shopkeeper who has been driving the express train for a while can find the plan in the express train report. After entering, click the region list to check the conversion or click the dimension to filter the region performance first.

　　3. You can also find traffic in the business consultant------------------------------------------------------------------------------------------------------------------

　　Summary: The content is relatively simple. I hope the shopkeeper can take the first step when driving the express train. After driving, he will gradually adjust these dimensions or not understand these basic points, failure or loss is inevitable! E-commerce operation training is also very important. Only by mastering the skills and skills of e-commerce operation can your store stand out among your peers! E-commerce operation training recognizes Laogao e-commerce!