Laogao E-commerce Newsletter on April 11

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on April 11] 1. Starbucks wants to insure parents of Chinese employees; 2. CCTV exposed that 5 batches of drugs were unqualified! 3. Tmall will carry out 48-hour delivery, which is expected to take effect by the end of May; 4. Fabricating facts and infringing on Taobao’s reputation rights, self-media person Feng Dongyang apologizes and compensates; 5. JD.com is together! Sign a 3-year strategic agreement.

　　1. Starbucks wants to insure parents of Chinese employees

　　On April 11, Bloomberg said that Starbucks will provide medical insurance to parents of full-time Chinese employees starting from June and is expected to be enjoyed by more than 10,000 Chinese elderly people. According to Starbucks' regulations, eligible employees must be under 75 years old and live in mainland China to enjoy this treatment, and the employees themselves must have worked in the company for at least two years. (Source: Sina Technology)

　　Comment: Starbucks' localization strategy is good.

　　2. CCTV exposed that 5 batches of drugs were unqualified!

　　According to April 11, the State Food and Drug Administration recently issued a notice on the failure of 5 batches of drugs. Among them, the content measurement of rheumatoid liquid produced by Tianjin Darentang Jingwanhong Pharmaceutical Co., Ltd. was unqualified. The Nvbao capsules produced by Jilin Jibang Pharmaceutical Co., Ltd. have unqualified microbial limits. (Source: CCTV Finance)

　　Comment: Pit.

　　3. Tmall has implemented 48-hour shipping, and is expected to take effect by the end of May

　　According to reports on April 11, since the establishment of Tmall's "delayed shipment" rule, the social logistics capabilities have undergone earth-shaking changes, and merchants' own shipment capabilities have also been greatly improved. At the same time, as consumers' requirements for overall logistics timeliness are getting higher and higher, Tmall plans to adjust Tmall's delayed delivery rules and first solicit opinions from users on this adjustment. Main changes ①1. For Tmall merchants, the delivery requirements are adjusted from the original 72 hours to 48 hours; ② The products belonging to the special category of Tmall have been adjusted: the domestic appliances are no longer regarded as special category products due to their high timeliness requirements. (Source: @Taobao Customer Service Taobao)

　　Comment: Experience improved.

　　4. Fabricating facts and infringing on Taobao’s reputation rights, self-media person Feng Dongyang apologizes and compensates

　　On April 11, Taobao sued the self-media person Feng Dongyang for rumor-making infringement case. Recently, Feng Dongyang took the initiative to admit his mistake and apologize. On April 11, Feng Dongyang submitted a letter of understanding to Taobao, admitted his mistakes on multiple media platforms and publicly apologized to Taobao, and also paid compensation to Taobao. On November 4, 2016, a self-media account named "Feng Dongyang" published an article on Today's Toutiao titled "People's Daily exposed the list of unqualified products, and the gap between Taobao and JD is obvious." The article claims to be reprinted from the People's Daily, but actually fabricated content that does not exist in the People's Daily report. The next day, the Toutiao platform deleted the article. On November 10, 2016, Taobao filed a lawsuit with the Yuhang District People's Court of Hangzhou City, suing Feng Dongyang for publishing false content, demanding him to stop infringement, publicly apologize, and claim RMB 10 million. (Source: Tianxia Online Business)

　　Comment: In the era of self-media, we have freedom of speech, and we must also be responsible for our own speech.

　　5. JD.com is together! Sign a 3-year strategic agreement

　　On April 11, JD.com and Smartisan Technology jointly announced today that the two parties have signed a three-year strategic cooperation agreement. Smartisan Technology CEO Luo Yonghao attended the signing ceremony in person, while JD.com sent Hu Shengli, president of the 3C business unit. According to the cooperation agreement, in the next three years, the new products released by Smartisan Technology will be exclusively launched on JD.com; during the 618 and Double 11 events, Smartisan will launch JD.com exclusive customized products. ——Buy a hammer and go to JD.com! In addition, JD.com and Hammer will also carry out comprehensive cooperation in various fields of hardware and content ecosystems. (Source: Kuai Technology)

　　Comment: Unless you are awesome, most of those who are looking for partners can live a good life in the competition.

　　6. Tmall Electric Appliances announced its 2017 strategy and latest data

　　According to reports on April 11, Tmall Electric Appliances released its 2017 strategy and latest data. 1. Tmall Electric Appliance City’s key work this year empowers merchants to help brand merchants realize consumer operations and omni-channel connections; 2. Diversified consumption needs in family scenarios, and health has become the core concept; pure natural materials have become the consumption trend of residential furniture. 3. Customization has become a new trend in consumption, and brand customizing products for segmented groups has become an industry trend. Young users have great consumption potential, and the consumption growth rate of post-90s and post-95s has exceeded 90% for two consecutive years, far higher than other groups. (Source: Yibang Power Network)

　　Comment: Quality consumption will open up more markets.

　　7. Take some time to respond to rumors of suspected fraud: It is a setting problem

　　According to April 11, this afternoon, Zhu Yueyi (flower name: Hua Yitai), founder and CEO of Huadianshi Huadianshi, wrote a letter to users on Weibo to respond to and clarify the false rumors of the previous coupon incident. At the same time, it said that users are first, and Huadianshi will choose to face and bear it directly, providing two solutions for all users who have used this batch of 99 yuan coupons. The response said that the content on the Internet such as "studying time is suspected of fraudulent users" and "studying time is suspected of obtaining user information" are false statements. The whole story of the coupon incident is a problem with the coupon system setting, which leads to the coupons that should have been visible to only Level 7 users, which can be mistakenly shared with ordinary users. I took some time to screen out this batch of abnormal orders, and the full refund was made as soon as possible, and apologized through text messages. At the same time, I added a 24-hour customer service line to facilitate real-time feedback from users. (Source: Finance Network)

　　Comment: The response was too slow. Is this still an Internet company?

　　8. Liu Qiangdong denounced United Airlines: The service is the worst! None of them!

　　On April 11, an Asian passenger from United Airlines was forcibly dragged from his seat on a flight at Chicago Airport. Liu Qiangdong said that when he saw the news of United Airlines acting roughly against normal passengers, he remembered the nightmare experience of taking United Airlines three times! I'm responsible and say that United Airlines' service is definitely the worst in the world! None of them! (Source: Sina Technology)

　　Comment: Too much.

　　9. Yang Yuanqing: Lenovo was too concerned about turnover in the past and will be customer-oriented in the future.

　　On April 11, the third stop of the annual Lenovo New Fiscal Year Global Oath Conference was held in Beijing. At this year's conference, Yang Yuanqing focused on two things: one is the "three wave" strategy and the other is customer-oriented. Yang Yuanqing said that the "three wave" strategy is the path to transformation from a single business to diversified business, and the transformation from product-centered to customer-centered is the key to Lenovo's implementation of its strategy and winning customers and markets under the new situation. Yang Yuanqing pointed out that if the three-wave strategy is the implementation path for Lenovo to transform from a single business to a diversified business, then the transformation from product-centered to customer-centered needs to promote the fundamental transformation from organizational model to business model, and from management method to culture. (Source: Tencent Technology)

　　Comment: All the things that big companies emphasize now are essentially the issue of how to defend the country.

　　10. Calabash iQiyi and Running Man were charged with infringement and were claimed for 2 million yuan

　　On April 11, according to the official website of Haidian Court, Shanghai Art Film Studio Co., Ltd. sued Beijing iQiyi Technology Co., Ltd. and Zhejiang Radio and Television Media Group Co., Ltd., requesting an order to immediately stop copyright infringement and unfair competition, eliminate the impact on the infringement and compensation for economic losses. Recently, the Haidian Court accepted the case. (Source: Sina Technology)

　　Comment: E-commerce should also pay special attention to the use of related film and television images.

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