If the rules are violated, for example, the store is deducted points or downgraded. What Taobao merchants are thinking about is how to minimize the impact. What the editor of Laogao E-commerce wants to tell you specifically about is the deeper impact of illegal power reduction on you.
Because your store’s illegal downgrades, don’t think that the baby itself will be punished if it’s just a violation of the rules. What’s more serious is that because of your single product violation, your overall quality score of the entire store will be reduced. The decline in the store's comprehensive quality score will directly affect the ranking of all products in your store (especially your main products).
So you often find that one of your products violates the rules, but the search weight of your main products has dropped significantly, and this is the reason. This decline is caused by the decline in the overall quality score of the store.
From this perspective, if you want to minimize the impact of violations, what you need to do most is to comprehensively improve your store's comprehensive quality score. The common methods are as follows:
(1) Guarantee the store level
Because you are punished, the most direct manifestation is that your natural search traffic has dropped significantly. The traffic has dropped, and the orders will definitely drop. It is accompanied by the decline in the level of your store, and the decline in the level further affects the weight... This is a vicious cycle. So at this time, the first thing you have to do is to maintain the store level through various methods and replenish the lost traffic through other channels.
These channels are mainly direct trains. Of course, if you cannot drive for various reasons (such as special categories, such as the illegal products themselves), you should consider other traffic channels, such as increasing the proportion of Taobao customer commissions, and attracting more Taobao customers to promote your products, such as using live broadcasts, etc. In short, you have to make up for the lost traffic to ensure that the store level does not decline.
(2) Strive to improve the comprehensive service score of the store
This comprehensive service score is mainly reflected in the DSR score. When your DSR score continues to rise, your store's comprehensive quality score will increase. Therefore, at this time, we can make up for the mistakes of violations by improving the comprehensive service quality of the store. The most common way to improve the DSR score is the gift, which is the best way we have used so far.
Of course, if you don’t want to kill yourself, the most important thing is not to do false transactions, and to build stores, products, and services steadily. This is the kingdom. At this point, the editor’s topic ends accordingly. If you are interested in this aspect, then you can become familiar with and understand the topics mentioned above.
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