Laogao E-commerce Newsletter on April 10

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 10] 1. Jack Ma: What I want is not how much money I make, but how to change the world; 2. Tmall announced the "Tipan Cat Plan" and actually built a small town for cats; 3. Meituan Dianping Vienna Hotel Member Interoperability and Ctrip's tug-of-war; 4. Taobao launched "Taoxianda": becoming a new traffic entrance for Hema Fresh; 5. Alipay assisted in new retail, and internal testing of online and offline general members.

　　1. Jack Ma: What I want is not how much money I make, but how to change the world

　　According to April 10, Jack Ma recently received a special "colleague" at the Alibaba Park in Hangzhou - Norwegian female Prime Minister Elna Solberg, who served as the "United Nations Sustainable Development Goals Advocate" with him. Jack Ma said when welcoming Solberg, "When people talk about Alibaba, they generally say how big Alibaba is and how fast it grows. But in my mind, what I am proud of is never how good Alibaba’s business is and how high its profits are, but how much change we can make for the country and the future of the world. This is what we are truly proud of." (Source: Phoenix.com)

　　Comment: Jack Ma’s realm is different.

　　2. Tmall announced the "Tip Case Meow Plan" and actually wanted to build a small town for cats

　　According to April 9, Tmall recently announced a "tip plan": to build a holy place for cat lovers around the world - Tmall Town. It is understood that Tmall will work with Dadi Scenic Group to create a cat theme leisure and entertainment town. The first phase of the project includes cat hotel, cat public relations and town cathouse. According to Tmall, the theme experience town will be completed in the Yanqing Four Seasons Flower Sea Scenic Area in Beijing. This cat-themed town will set up the smartest and unique cat living space, providing three major functions: new living experience for humans and cats to live together, cat-themed leisure experience and traffic animal living care center. (Source: Tianxia Online Business)

　　Comment: Tmall is just good at playing. On the one hand, it strengthens the brand effect and on the other hand, it pleases cat lovers.

　　3. Meituan Dianping Vienna Hotel Member Interoperability and Ctrip's Tug-of-war

　　On April 10, Meituan Dianping and Vienna Hotel jointly announced that it would officially open up the membership system and expand the "living +" consumption ecosystem. This is a further in-depth cooperation carried out at the strategic levels of brand linkage, member rights and interests, and big data operations after the two parties announced the strategic cooperation in January this year. Vienna Hotel Group stated that its cooperation with Meituan Dianping will not only receive the support of traffic + exposure, but also promote the transformation of hotels' "Internet +" and will also upgrade its rights and services after the membership system is opened. (Source: Titanium Media)

　　Comment: Service providers are not just single service providers, but in-depth service providers.

　　4. Taobao launches "Taoxianda": becoming a new traffic entrance for Hema Fresh

　　According to April 9, Hema Fresh has officially connected to Taobao. It is reported that Taobao APP has added a new Taobao Xianda entrance, which can directly place an order on Taobao to purchase Hema Xiansheng products and provide one-hour delivery service. However, the function is currently only available in Shanghai. After actual experience, the reporter found that the orders produced by Hema Fresh may adopt an independent payment system. After Hema Fresh's products are added to the shopping cart, they will not appear in the Taobao shopping cart at the same time. Taobao may only function as a traffic entrance. (Source: Yibang Power Network)

　　Comment: Traditional fresh food retail companies are moving online, and fresh food e-commerce is gradually deepening offline, and they all hope to open up the entire link.

　　5. Alipay assists in new retail, internal testing of online and offline general members

　　On April 9, a person close to Alibaba revealed that Alipay is internally testing a heavyweight product - an online and offline universal membership card, allowing merchants to connect the membership system and sales system. The whistleblower explained that taking Uniqlo as an example, consumers' Uniqlo store membership card could only be used in stores in the past, but after the product was launched, the membership card could be used at Uniqlo's Tmall flagship store at the same time. (Source: Yibang Power Network)

　　Comment: The value of a membership card is proportional to how many places it can be used. This product may broaden the use scenarios of merchant membership card.

　　6. Swisse and Tmall International are planning a new situation and will fully move towards offline stores

　　According to April 10, recently, Swisse, an Australian health care product brand under Hospital, signed a joint commercial strategic cooperation plan of 600 million yuan with Tmall International, announcing that the two parties will enter a new stage of brand cooperation in the new retail scenario. According to reports, at the Swisse Tmall Super Brand Day on March 28 this year, Swisse invited the Kazakh singer Dimahi, who is currently popular in China, to do a live broadcast, and received 210,000 views from consumers and 54.43 million likes from users within one hour. On that day, Swisse's sales ranked first in the food and health care category, with an average of 1 product sold per second. (Source: Yibang Power Network)

　　Comment: Competitors can study more industry trends.

　　7. YTO also does cross-border e-commerce and set up a mother mall to sell imported goods

　　According to April 10, recently, YTO Express announced the official launch of the "YTO Mom Mall" through its official WeChat. According to its official introduction, the online mall takes "global products" as its business direction, including maternal and child products, beauty and makeup, personal care, nutritional health care, home cleaning, global food, grain and oil seasoning, local specialties, etc. It has been launched on the WeChat Mall and Android version of the APP. In addition, the mall also has an overseas direct mail channel. But the channel seems to be not perfect and not so "overseas". (Source: Yibang Power Network)

　　Comment: SF Express and its employees have done it, but it seems that they are all...

　　8. Yidao CEO Zhou Hang turned against him and joined Shunwei Capital, a subsidiary of Lei Jun.

　　According to news on April 10, it was reported that Yidao CEO Zhou Hang had resigned from Yidao a month ago and joined Shunwei Capital, a subsidiary of Lei Jun, as an investment partner. Yidao said that Zhou Hang did not resign, and showed DingTalk, a work collaboration software used by Yidao. Screenshots show that Zhou Hang is still the CEO. I asked Zhou Hang for verification, but as of press time, the other party has not responded on WeChat and the phone number has always been unanswered. (Source: Tencent Technology)

　　Comment: Is it benign or vicious?

　　9. Gome’s four P2P compliance companies are accused of financing

　　According to April 10, Gome Online Finance recently reported that funds flowed to its own real estate company, and Mimei Financial Management raised funds for untrustworthy companies. In addition, except for Meimei Financial Management launching Xiamen Bank custody, the other three companies have not yet carried out bank custody. According to the regulatory requirements of the online lending industry, launching bank custody is an important step in platform compliance, and there is not much time left. The head of the Brand Center of Gome Holdings Group said that the group has noticed these news, but it is not convenient to speak out at the moment, and will choose to give investors and the media specific responses at the appropriate time. (Source: Investor's News)

　　Comment: Crisis PR should be done well.

　　10. The key data of the 3C industry in Dunhuang.com is released

　　According to April 9, Dunhuang.com recently released the "2017 3C Industry Report", using data to review the development of the 3C industry in 2016 and point out the huge development potential of the mobile terminal in 2017. The report shows that in 3C industry in 2016, nine categories grew by more than 100%, among which VR, wearables, and cameras grew by more than 150%, with 100% growth rates below 100%. However, these product lines developed rapidly in 2016 and were the key product lines in 2017. Dunhuang.com said that it will still become the industry that the industry focuses on supporting development. (Source: Yibang Power Network)

　　Comment: The mobile terminal has great potential, but you don’t need to pay too much attention to avoid wasting resources.

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