The unchanging nature of products and users' business

　　Why can I proudly say that Laogao’s e-commerce circle is the best?

　　Everyone must have a problem in their hearts, such a lot of information, so much consultation, and so many directions, how to distinguish it? How to think. I think the way is simple, and many things should not be bothered by their surface, and everything has its essence.

　　I don't think you're too troubled by this information.

　　My years of experience tells me that it is enough to do two things well, the first is the product and the second is the user. No matter how society changes or business changes, these two things will never change.

　　The era of content consumption is coming. Fans are productivity

　　Needless to say, products have always been very important in the past 30 years of reform and opening up, and it is necessary to make good products.

　　Users, you will find that with the advent of mobile Internet, everyone’s definition of users has changed. From social marketing three or four years ago, to O2O, to micro-business, to social e-commerce, to internet celebrities, you will find that no matter how it changes, everyone is focusing on users, studying how to link users, accumulate users, and operate users. Therefore, there is no need to bother you if there are any new words this year. No matter how it changes, products and users will never change. If we want to survive in the long run, we must grasp these two things well.

　　What is a user? You either know that you are your user, you either follow your Weibo account, you follow your official account, you are your user, you are either collecting your store or you are your user. Users refer to users you own. You sell goods on the platform. Those users are not yours. You just have a few transactions with them. They stayed with you for some time and might move to somewhere else right away.

　　Next, all companies must make breakthroughs in user precipitation and acquisition.

　　Just like why we need to continuously improve the ecological system of Laogao circle, and why we need to continuously enrich Laogao e-commerce tour groups, online live classes and other new businesses, just to keep up with changes in customer needs.

　　Traditional e-commerce is goods-oriented, while new e-commerce must be people-oriented. You have fans, you have everything.

　　When you have a user

　　1. Your marketing will no longer have to ask for help, your marketing will begin to have a say

　　2. Your users’ pool is constantly expanding, and you begin to have a liberated area

　　3. You have your own activity position and you can start to have room for activities in marketing.

　　4. You have your own propaganda position, so you don’t have to rely on others.

　　5. You have your own service position and can serve fans face to face, without having to go around in circles.

　　6. You have your own brand position and can concentrate on building a brand

　　The first group to be caught in 2017 will be young people. Because they are indigenous people in the wireless era, we must seize future customers. The era of content consumption is coming, fans are productivity.

　　I hope everyone has a five-year ten-year plan and has their own vision. This is the beacon that guides themselves to go on.

　　Whether we do business or life, we need to be happy.

　　In fact, you will find that each of us is always stern. I will carry out travel group business to allow everyone to walk and communicate while communicating, and it is also good for exchange e-commerce. It’s good to communicate life. In this impetuous era, we must seek peace in our hearts. In this way, we can have more strength to walk the next path. And we will make many lifelong friends here. Success is not just about success in wealth. If you are not happy, it is not true success.

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